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Use case

Account Scoring tools

Explore 20 MarTech tools that support Account Scoring. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.

Baseloop

Marketing Operations, ABM & Demand Generation, Lead Generation & Conversion, Business Development

Baseloop is an agent-driven GTM data workflow platform that builds enrichment, research, scoring, routing, CRM sync, and outbound workflows from natural-language instructions across 40+ data providers.

Data Sync & ETL
Workflow Automation
Account Research
ICP/Account Selection
Lead Scoring
Account Scoring
Lead Routing & Handoff
Intent Signal Monitoring
Audience Segmentation
Prospecting Outreach
Outbound Personalization
Integrates:HubSpot, Salesforce, Slack
Price starts from:€149/month
CaliberMind

Marketing Analytics & Attribution, ABM & Demand Generation, Marketing Operations, Business Development

CaliberMind is a B2B GTM intelligence and marketing attribution platform that unifies fragmented marketing, CRM, engagement, and revenue data for attribution, ABM insights, buyer journey analytics, and marketing mix modeling.

Attribution Modeling
Dashboard & Reporting
Funnel/Cohort Analysis
Account Scoring
Intent Signal Monitoring
Data Sync & ETL
UTM Governance
CAC/LTV Forecasting
Pipeline Acceleration
Buying Committee Mapping
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:Quote requested
Cargo

ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations

Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.

Account Research
Account Scoring
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
Common Room

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Business Development

Common Room is an AI GTM platform that unifies account, person, product, community, and web signals, enriches identities with Person360, and powers revenue agents, workflows, and account-based campaigns.

Intent Signal Monitoring
Buying Committee Mapping
Customer Research
Lead Scoring
Account Scoring
ICP/Account Selection
Data Sync & ETL
Workflow Automation
Account-based Campaigns
Outbound Personalization
Audience Segmentation
Prospecting Outreach
Integrates:Salesforce, HubSpot, Slack
Price starts from:$2,500/month billed annually
CompanyEnrich

Business Development, ABM & Demand Generation, Marketing Operations

CompanyEnrich provides B2B data APIs to enrich, search, and connect company and people data. It covers 30M+ companies and 170M+ profiles for use in platforms, AI agents, and sales workflows.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Account Scoring
Workflow Automation
Integrates:N/A
Price starts from:$49/month
Demandbase

ABM & Demand Generation, Business Development, Performance Advertising, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Demandbase provides an ABM platform for B2B go-to-market, unifying data and AI-powered insights. It enables automated workflows across marketing and sales.

Intent Signal Monitoring
Account Research
Account Scoring
Account-based Campaigns
Audience Segmentation
Retargeting
Outbound Personalization
Pipeline Acceleration
Dashboard & Reporting
Integrates:Pardot, Slack
Price starts from:Quote requested
Keyplay

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Performance Advertising, Marketing Operations

Ok CMOs, time to churn 6sense. Keyplay helps you find, score, and track ICP accounts with AI agents, whitebox fit + intent, and backtested models.

Account Scoring
Account Research
Intent Signal Monitoring
Account-based Campaigns
Audience Segmentation
Prospecting Outreach
Paid Campaign Setup
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Free
Klearly

Marketing Analytics & Attribution, ABM & Demand Generation, Lifecycle & CRM Marketing, Business Development

Klearly is revenue guidance software for sales, marketing and customer success teams that helps use first-party data to drive predictable revenue.

Account Scoring
Lead Scoring
Pipeline Acceleration
Account Research
Intent Signal Monitoring
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot
Price starts from:Quote requested
Kompyte

Product Marketing, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution

Kompyte provides competitive intelligence, battlecards, and automated updates with CRM integrations to help sales teams win deals.

Competitive Intelligence
Account Research
Account Scoring
Account-based Campaigns
Positioning & Messaging
Sales Enablement Content
Dashboard & Reporting
Integrates:Salesforce, HubSpot, Slack
Price starts from:Quote requested
Lyne.ai

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

Lyne.ai provides AI-powered sales personalization and outbound email automation at scale. It offers a free plan and a pay-as-you-go usage-based pricing with credits.

Outbound Personalization
Email Campaign Automation
Prospecting Outreach
Account Research
Account Scoring
Lead Nurturing
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Microsoft Dynamics 365

Lifecycle & CRM Marketing, Business Development, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution

Microsoft Dynamics 365 Sales is a sales CRM for managing leads, accounts, contacts, opportunities, forecasting, and seller workflows, with Microsoft 365 interoperation, Power Platform extensibility, Copilot, and sales agents.

Lead Scoring
Account Scoring
Lead Routing & Handoff
Pipeline Acceleration
Workflow Automation
Dashboard & Reporting
Data Sync & ETL
Account Research
Integrates:N/A
Price starts from:$65/month billed annually
Persana AI

ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations, Business Development

Persana AI is an agentic GTM data platform for finding accounts and contacts, enriching them through 100+ data sources, monitoring sales signals, and automating CRM or outbound workflows.

Prospecting Outreach
Outbound Personalization
Customer Research
Intent Signal Monitoring
ICP/Account Selection
Lead Scoring
Account Scoring
Data Sync & ETL
Workflow Automation
Email Campaign Automation
Account-based Campaigns
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Propensity ABM

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Lead Scoring
Lead Routing & Handoff
Outbound Personalization
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:$2,000/month
Recotap

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Recotap is an AI-powered ABM platform for LinkedIn. It ingests signals, segments accounts, and personalizes campaigns to improve ROI.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Outbound Personalization
Landing Page Creation
Pipeline Acceleration
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Pardot, Salesforce
Price starts from:Quote requested
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Sona Identification

ABM & Demand Generation, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution, Marketing Operations

Sona Identification helps you grow revenue with a simple, yet powerful, revenue attribution platform.

Intent Signal Monitoring
Account Research
Prospecting Outreach
Lead Scoring
Account Scoring
Audience Segmentation
Attribution Modeling
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
UpLead

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Operations

UpLead is a B2B lead generation software offering real-time verified emails and data enrichment. It provides API access, CRM integration, and a 95% data accuracy guarantee with 180M+ leads.

Account Research
Prospecting Outreach
Intent Signal Monitoring
Lead Scoring
Account Scoring
Data Sync & ETL
Integrates:N/A
Price starts from:$74/month billed annually
Warmly

ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations, Business Development

Warmly is an autonomous revenue-agent platform that identifies website visitors, enriches accounts and contacts, monitors GTM signals, and orchestrates inbound chat, email, LinkedIn, retargeting, and CRM workflows.

Intent Signal Monitoring
Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Buying Committee Mapping
Lead Scoring
Account Scoring
Account-based Campaigns
Retargeting
Workflow Automation
Audience Segmentation
Data Sync & ETL
Integrates:Slack
Price starts from:$833.33/month billed annually