MarTech Insight

MarTech guides & tool comparisons

Practical guides for choosing, comparing, and getting more from marketing technology, from someone who knows the tools.

June 20, 20269 min read

Which AI Marketing Agents Work in 2026? A Field Guide

Breeze, Agentforce, Fin, Notion AI, and AI SDRs all use the agent label. The real question is where the agent works, what it can do, and what happens when it is wrong.

June 12, 20265 min read

MarTech Renewal Negotiation: How to Pay Less in 2026

I have spent years around software companies and watched the machine they build to keep you from leaving. Here is the buyer's side: how to diagnose your stack once a year and turn the vendor's own retention playbook into a lower bill.

June 5, 20268 min read

How I'd Build a B2B Demand Engine on a Startup Budget

If you're bootstrapping, every dollar hurts. Here is how I would build a real B2B demand engine on a startup budget, mostly on free plans, spending only where it genuinely counts and never paying for an all-in-one platform before I've proven the engine even runs.

May 29, 20266 min read

How to Manage a Team of AI Marketing Agents in 2026

Agents can now handle more specialist execution. The marketer's advantage increasingly comes from system design, judgment, and the ability to manage how the parts work together.

May 24, 20267 min read

Best Free Marketing Tools in 2026: What Still Works

Software keeps getting pricier and free plans keep shrinking. Yet a few free tiers are still generous enough to run real marketing on. Here is the data behind the squeeze, and the tools worth building on for $0.

May 19, 20264 min read

GEO Tools: How to Track Brand Visibility in AI Search

A new category of tools tracks whether your brand gets mentioned in ChatGPT, Perplexity, and AI Overviews, and by whom. Here's what they do and whether you need one.

May 13, 20265 min read

Marketing Stack Cost in 2026: Where the Money Leaks

The sticker price is the smallest number in the room. Here is what a marketing stack actually costs in 2026, why the real bill is two to three times the license fee, and where the money quietly leaks out.

May 8, 20265 min read

How to Choose a Marketing Attribution Tool in 2026

Most attribution tools get over-purchased. Here's a clear framework for figuring out whether you need one, which type fits your situation, and what to look for when you evaluate.

May 2, 20264 min read

How to Choose an Email Marketing Platform: 2026 Guide

Contact-based or send-volume pricing? Behavioral triggers or calendar sends? The questions that actually matter when you're choosing an ESP, before you're locked in.

April 28, 20265 min read

The Marketing Tools I Actually Use and Recommend in 2026

The tools that show up in my work every week, with the job each one does, what it costs, and where I would choose something else.