MarTech Index

Find the right marketing tools without starting from a blank spreadsheet.

Mardex is a curated directory for discovering, filtering, comparing, and shortlisting marketing technology. Search by tool, use case, category, integration, or pricing signal; then add strong candidates to compare or to your shopping list.

Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
HubSpot

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Content Writing
Content Calendar & Workflow
Data Sync & ETL
Prospecting Outreach
Dashboard & Reporting
Integrates:HubSpot, Looker Studio, Slack
Price starts from:Free
WooCommerce

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

WooCommerce is the open-source ecommerce platform for WordPress that gives you full control over checkout, data, and costs. It is free to start with a core plugin and can extend functionality through a large marketplace of paid extensions and themes.

Landing Page Creation
Email Campaign Automation
Retention/Winback
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
SurveyMonkey

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Event Marketing, Lead Generation & Conversion

SurveyMonkey provides AI-powered online surveys and forms for employee and customer feedback, market research, and event registrations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Event Registration Management
Form/Popup Lead Capture
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Twilio

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution

Twilio helps you create amazing customer experiences with our Customer Engagement Platform (CEP) that combines communication APIs with AI.

Journey Orchestration
Audience Segmentation
Email Campaign Automation
Conversational Lead Capture
Retention/Winback
Data Sync & ETL
Workflow Automation
Integrates:Shopify
Price starts from:From $0.01
SendGrid

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution

Centralize your email communications with SendGrid's email platform to get a complete view of the entire customer journey.

Email Campaign Automation
Lead Nurturing
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Integrates:Shopify
Price starts from:$15/month
Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
HeyGen

Content Marketing, Social Media Marketing, Product Marketing, Performance Advertising, Lifecycle & CRM Marketing

HeyGen helps marketing, sales, and enablement teams create AI-generated videos from scripts, images, audio, or avatars, with tools for translation, voice cloning, templates, and API-based video production.

Video Creation
Ad Creative Generation
Social Post Creation
Content Repurposing
Content Distribution
Sales Enablement Content
Product Launch
Outbound Personalization
Integrates:HubSpot, Slack
Price starts from:Free
Infobip Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Infobip offers a full-stack, cloud communications platform for omnichannel engagement across email, SMS, chat, and APIs. It provides drag-and-drop builders, templates, and no-code capabilities to build and automate messaging at scale.

Journey Orchestration
Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Bitly

Marketing Operations, Marketing Analytics & Attribution, Social Media Marketing, Content Marketing

Bitly helps you generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data—all inside the Bitly Connections Platform.

UTM Governance
Dashboard & Reporting
Data Analytics
Content Distribution
Landing Page Creation
Integrates:Shopify
Price starts from:Free
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Medallia

Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Medallia provides an Experience Management Platform for customer, employee, and digital experiences. Pricing is customized with quote-based options; no public free tier is advertised.

Journey Orchestration
Dashboard & Reporting
Lead Scoring
Lead Nurturing
Social Listening & Sentiment
Integrates:N/A
Price starts from:Quote requested
ActiveCampaign

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:$15/month
Sprout Social

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

Sprout Social is a software company in Chicago that helps businesses manage their social presence from one central platform. Try it free.

Post Scheduling
Content Calendar & Workflow
Content Distribution
Content Ideation
Social Post Creation
Community Management
Social Listening & Sentiment
Brand Mentions & SOV
Dashboard & Reporting
Integrates:HubSpot, Marketo, Salesforce +3
Price starts from:$79/month billed annually
Copy AI

Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

Content Writing
Positioning & Messaging
Sales Enablement Content
Prospecting Outreach
Outbound Personalization
Lead Scoring
Workflow Automation
Account Research
Account-based Campaigns
Integrates:HubSpot, Notion, Slack +1
Price starts from:$24/month billed annually
Yoast

SEO&GEO/AIO, Content Marketing

Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.

On-page Optimization
Technical SEO Audit
Content Writing
Content Ideation
GEO/AIO Optimization
Keyword Research
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Pipedrive

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Pipedrive offers a CRM with a marketplace of apps to extend your sales workflow. It provides a 14-day free trial and per-seat pricing starting at €14 per license per month (billed yearly).

Lead Routing & Handoff
Prospecting Outreach
Lead Nurturing
Meeting Booking
Email Campaign Automation
Pipeline Acceleration
Dashboard & Reporting
Workflow Automation
Integrates:Zapier
Price starts from:€14/month billed annually
Dialpad

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Dialpad offers an AI-native, Agentic AI-powered omnichannel contact center and communications platform. It integrates with major business apps and provides AI agents and automation across voice and chat.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Prospecting Outreach
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$15/month billed annually
Litmus

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Litmus is the all-in-one email marketing platform that provides tools to design, test, and optimize emails.

Email Campaign Automation
Ad Creative Testing
Workflow Automation
Dashboard & Reporting
Content Calendar & Workflow
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:$417/month billed annually
Hotjar

Marketing Analytics & Attribution

Hotjar is a behavior analytics platform that helps teams understand how users interact with websites and apps through heatmaps, session replay, funnels, surveys, and feedback.

Dashboard & Reporting
Funnel/Cohort Analysis
Integrates:BigQuery, HubSpot, Slack +2
Price starts from:Free
Fireflies.ai

Business Development, Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Fireflies.ai is an AI-powered notetaker that automatically transcribes, summarizes, and analyzes meetings across major video platforms. It offers a Free plan plus paid per-seat tiers with annual billing options.

Meeting Booking
Sales Enablement Content
Content Repurposing
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
Yotpo Loyalty

Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

Yotpo provides loyalty, reviews/UGC, and referrals on an ecommerce marketing platform designed to drive growth and repeat purchases.

Retention/Winback
Referral Program Management
Journey Orchestration
Audience Segmentation
Email Campaign Automation
Dashboard & Reporting
Integrates:Shopify
Price starts from:Quote requested
ZoomInfo

ABM & Demand Generation, Business Development, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ZoomInfo helps marketing teams with account research, intent signal monitoring, prospecting outreach and supports AI-powered and agentic automation capabilities.

Account Research
Intent Signal Monitoring
Prospecting Outreach
Audience Segmentation
Account-based Campaigns
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Podium

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Communications & PR

Podium is an AI-powered lead generation, management, and conversion platform for local businesses. It extends from review management to a multi-product suite that drives engagement and revenue.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Brand Mentions & SOV
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
Brevo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional messaging, with a free sign-up option.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Retargeting
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Free
SendinBlue

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional email, with a free forever plan and paid subscription tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Retention/Winback
Conversational Lead Capture
Data Sync & ETL
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier +1
Price starts from:Free
MailerLite

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

MailerLite is an email marketing platform offering automation, landing pages, signup forms, websites, and paid newsletters. It markets to creators and businesses worldwide and supports 24/7 award-winning customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Audience Segmentation
Dashboard & Reporting
Integrates:Notion, Shopify, WooCommerce +2
Price starts from:Free
Vidyard

Business Development, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing

Vidyard offers an enterprise video platform for business, including video hosting and analytics. AI-powered features such as Video Agent and AI Avatars enable personalized outreach at scale.

Video Creation
Prospecting Outreach
Sales Enablement Content
Lead Nurturing
Email Campaign Automation
Lead Scoring
Dashboard & Reporting
Integrates:HubSpot, Marketo, Pardot +4
Price starts from:Free
Tawk

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

tawk.to provides 100% free live chat software for websites. It also offers paid services such as Hire Chat Agents, with integrations for WordPress, WooCommerce, and Zapier.

Conversational Lead Capture
Lead Routing & Handoff
Retention/Winback
Workflow Automation
Dashboard & Reporting
Integrates:WooCommerce, WordPress, Zapier
Price starts from:Free
Buffer

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution

Buffer is a social media management platform that helps publish, create, engage, and analyze content across channels. It offers a forever free plan alongside paid plans with a 14‑day free trial.

Post Scheduling
Social Post Creation
Content Calendar & Workflow
Content Ideation
Content Repurposing
Community Management
Dashboard & Reporting
Landing Page Creation
Integrates:Notion, Slack, WordPress +1
Price starts from:Free
Hootsuite

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution, Communications & PR

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Post Scheduling
Content Calendar & Workflow
Community Management
Social Listening & Sentiment
Brand Mentions & SOV
Crisis Monitoring & Response
Competitive Intelligence
Dashboard & Reporting
Content Ideation
Social Post Creation
Integrates:Salesforce, Slack
Price starts from:$99/month
Cvent

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Cvent provides software for event management, marketing, and attendee engagement, helping planners and hoteliers manage events and win business.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Post-event Nurture
Meeting Booking
Lead Routing & Handoff
Dashboard & Reporting
Content Repurposing
Integrates:HubSpot, Marketo, Salesforce
Price starts from:Quote requested
Beehiiv

Content Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

Beehiiv is a freemium newsletter platform that combines newsletters, websites, and monetization tools to grow audiences.

Email Campaign Automation
Content Writing
Content Distribution
Landing Page Creation
Lead Nurturing
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Omnisend

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Omnisend is an ecommerce marketing automation platform enabling email, SMS, and push campaigns in one platform. It targets growing ecommerce brands with omnichannel messaging.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
LiveChat

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

LiveChat is AI-powered live chat software for ecommerce and B2B that enables real-time website support and customer engagement. Pricing starts at $19 per seat per month.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce +1
Price starts from:$19/month billed annually
Apollo.io

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Analytics & Attribution

Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Meeting Booking
Lead Scoring
Lead Nurturing
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Integrates:Salesforce, HubSpot
Price starts from:Free
Mixpanel

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Marketing Operations

Mixpanel provides self-serve product analytics to help teams understand user behavior and drive conversions, engagement, and retention. Try it free.

Data Analytics
Funnel/Cohort Analysis
Dashboard & Reporting
Retention/Winback
Audience Segmentation
Data Sync & ETL
Integrates:BigQuery, Slack, Snowflake
Price starts from:Free
Instantly

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Account Research
Lead Scoring
Data Sync & ETL
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$37.60/month billed annually
Bloomreach

Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing, Marketing Analytics & Attribution, Content Marketing

Bloomreach provides the Agentic Platform for AI-powered personalization and real-time digital experiences. It targets ecommerce and B2B SaaS brands, enabling journey orchestration, retention, and optimization.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retargeting
Conversion Rate Optimization
Retention/Winback
Dashboard & Reporting
Content Distribution
Integrates:BigQuery, HubSpot, Salesforce +3
Price starts from:Quote requested
Qualtrics

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Communications & PR

Qualtrics is the Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Brand Mentions & SOV
Integrates:Marketo
Price starts from:Quote requested
Zoho Social

Social Media Marketing, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion

Zoho Social is a social media management tool for businesses and agencies to manage multiple social profiles, plan posts, and measure performance with customizable reports. It offers a free 15-day trial with no credit card required.

Post Scheduling
Content Calendar & Workflow
Social Post Creation
Community Management
Social Listening & Sentiment
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested
Brightcove

Content Marketing, Lead Generation & Conversion, Event Marketing, Marketing Analytics & Attribution, Social Media Marketing

Brightcove's secure and scalable streaming platform empowers organizations to host, share, and monetize video content with reliability and ease. Elevate your video strategy—get a demo today.

Video Creation
Content Distribution
Webinar/Event Hosting
Form/Popup Lead Capture
Conversion Rate Optimization
Dashboard & Reporting
Content Repurposing
Integrates:Marketo, Shopify, WordPress
Price starts from:Quote requested
LeadPages

Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Leadpages provides a landing page builder for lead generation with conversion tools, including A/B testing, lead capture, and analytics. It supports marketing automation and page optimization to help businesses convert visitors into leads and customers.

Landing Page Creation
Form/Popup Lead Capture
Conversion Rate Optimization
Ad Creative Testing
Lead Nurturing
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
WordStream

Performance Advertising, SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution

WordStream provides free digital marketing tools and learning resources to help small businesses master online advertising. It features free tools like the Google Ads Performance Grader to audit ad accounts.

Paid Campaign Setup
Keyword Research
Ad Creative Testing
Bid/Budget Optimization
Dashboard & Reporting
Content Ideation
Integrates:Marketo
Price starts from:Free
Upfluence

Partnership & Affiliate Marketing, Social Media Marketing, Marketing Analytics & Attribution, Business Development

Upfluence is an all-in-one influencer and affiliate marketing platform for e-commerce and direct-to-consumer brands, now infused with Jaice AI for campaign automation. It enables creator discovery, relationship management, and scalable outreach.

Partner Recruitment
Affiliate Program Management
Partner Performance Tracking
Content Distribution
Audience Segmentation
Dashboard & Reporting
Prospecting Outreach
Integrates:Shopify, WooCommerce
Price starts from:Quote requested
Grin

Partnership & Affiliate Marketing, Social Media Marketing, Marketing Analytics & Attribution, Marketing Operations

GRIN is an influencer marketing software platform for brands to automate creator programs, including payments and discovery. It also promotes Gia, an AI-powered automation feature for outreach and campaign management.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Content Distribution
Content Calendar & Workflow
Dashboard & Reporting
Workflow Automation
Integrates:N/A
Price starts from:Quote requested
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