Bid/Budget Optimization tools

AdEspresso is a Facebook and Instagram advertising optimization tool. It offers a free 14-day trial and paid monthly plans starting at $49.

Adext AI provides AI-powered audience management automation to optimize ad campaigns on Google, YouTube, Facebook, and Instagram. It targets enterprise-grade advertisers with high monthly ad spend.

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

AdsGo AI is an AI-powered advertising automation platform that automates ad creation, campaign setup, and optimization for SMBs. It enables one-click planning, testing, and cross-channel optimization.

Adzooma is a PPC management and optimization platform for Google, Microsoft, and Meta Ads. It offers a free plan plus paid monthly plans for broader reporting, alerts, and optimization workflows.

Adzviser is a marketing analytics platform that lets you interact with data via AI agents, dynamic spreadsheets, and BI dashboards. It offers starter plans starting at $34.99 per month and integrates with Google Sheets and Looker Studio.

Albert is a cloud-based AI marketing platform that autonomously orchestrates and optimizes cross-channel campaigns. It plugs into a marketer’s existing tech stack and acts as a self-learning ally for marketers.

Amazon Ads provides self-service advertising solutions, including Sponsored Ads and Brand Stores, designed for businesses of all sizes. It helps brands reach customers on Amazon and beyond with flexible advertising options.

Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.

Claritas delivers custom targeting and audience segmentation using its proprietary data assets and Identity Graph. Pricing includes Pay As You Go (per report) and annual subscription plans.

Cometly provides marketing attribution software with real-time ad insights and ROI proof. It features AI-powered analytics and integrations with major platforms like HubSpot, Salesforce, and Shopify.

Coupler.io helps you boost your business with the Coupler.io Solution Partner Program!

Criteo is the commerce intelligence platform that uses AI decisioning and vast commerce data to power ads and measurement across retailers, brands, and agencies.

Dataslayer automates PPC reporting and marketing data integration for faster insights.

Digger by Digtective helps you optimize your marketing with accurate conversions tracking.

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Facebook Ads Manager is Meta's advertising platform for creating, managing, and optimizing ads on Facebook and Instagram.

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Improvado is an AI-powered marketing analytics platform for marketing teams in medium to large-scale enterprises and agencies. It helps automate marketing intelligence and reporting to support decision-making.

Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.

Madgicx is an AI-powered marketing platform that autonomously manages Meta (Facebook) ads, optimizing campaigns, creatives, and budgets. It positions itself as an autonomous media buyer and AI creative strategist.

Mega provides AI-powered marketing agents for SEO, paid ads, and growth. Agents automate strategy, execution, and reporting with human oversight.

Metadata helps you get your ad channels, marketing automation platform and Salesforce connected with Metadata in 60 minutes or less.

Microsoft Advertising (Bing Ads) enables AI-assisted pay-per-click advertising across search, display, video, and shopping networks. Copilot in Microsoft Advertising Platform provides AI-generated ad assets and performance insights.

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Otis AI automates and optimizes digital advertising across major platforms, including Facebook, Instagram, Google, and TikTok. It aims to maximize ROAS with AI-driven optimization.

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Quantcast is an AI-powered advertising platform. It uses the Audience Graph to optimize campaigns and reach audiences across every device and channel.

Rakuten Advertising connects advertisers and publishers leveraging AI and data to maximize growth.

Rampmetrics delivers full-funnel marketing attribution and campaign tracking to connect marketing activity to revenue, with API access, Slack alerts, and CRM integrations.

Reddit for Business enables advertising on Reddit to reach engaged communities and drive results.

Replai is a creative intelligence platform for marketing performance that uses AI to optimize mobile-app creatives.

Reporting Ninja is a digital marketing reporting tool for agencies and online marketers to automate client reports across analytics, PPC, social, and SEO.

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Smartly is an AI advertising platform that unifies creative and media across channels with AI to make work smarter and drive better results. It provides intelligent insights and automation to optimize cross-channel campaigns.

Snapchat Ads helps brands reach Gen Z and Millennials with immersive, full-screen ads across Snapchat. It provides flexible budgeting and ad formats through Snapchat Ads Manager.

Source is an AI-powered B2B marketing attribution platform for tracking campaign performance, connecting CRM and ad data, and understanding which channels drive pipeline. It offers a free account path with paid subscription terms.

Sprinklr offers an AI-first, enterprise-grade customer experience management (CXM) platform that unifies marketing, social, service, and insights on a single codebase. It targets large brands with AI-native capabilities across marketing, engagement, and customer care.

Supermetrics is a Marketing Intelligence Platform that connects marketing data, analyzes results, and activates insights across dashboards and destinations. It serves agencies, brands, and enterprises of varying sizes.

Swydo is an automated marketing reporting and monitoring platform with white-label capabilities and broad data-source integrations.

Taboola is a performance advertising platform that helps advertisers reach audiences across publisher sites via content discovery. It emphasizes AI-powered optimization and first-party audience targeting.

TapClicks provides an all-in-one marketing platform with analytics, reporting, and automation. It unifies data from multiple sources and automates reporting workflows.

The Trade Desk is a leading demand-side platform (DSP) for programmatic digital advertising. It enables brands and agencies to buy cross-channel media with advanced data-driven targeting and measurement.

TripleLift is a technology company rooted at the intersection of creative, media, and data. It delivers creative and technology-powered advertising solutions for advertisers and publishers to drive measurable impact.