Back to Mardex

Use case

Competitive Intelligence tools

Explore 49 MarTech tools that support Competitive Intelligence. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.

AudienceLab

Product Marketing, Performance Advertising, Content Marketing, Marketing Analytics & Attribution

Get instant feedback on your ideas from AI personas that think and act like your target audience.

Ad Creative Testing
Audience Segmentation
Positioning & Messaging
Content Ideation
Competitive Intelligence
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Bombora Company Surge®

ABM & Demand Generation, Business Development, Performance Advertising, Marketing Analytics & Attribution

Bombora is the leader in B2B Intent data offering Company Surge® for identifying in-market accounts and aligning sales and marketing. The product supports HubSpot and Salesforce integrations.

Intent Signal Monitoring
Account Research
Account-based Campaigns
Audience Segmentation
Outbound Personalization
Prospecting Outreach
Retargeting
Competitive Intelligence
Integrates:HubSpot, Salesforce
Price starts from:Quote requested
Browse AI

Marketing Operations, Marketing Analytics & Attribution, Business Development, SEO&GEO/AIO

Browse AI is an AI-powered data extraction platform that lets you scrape and monitor data from websites with no code, turning pages into live data pipelines.

Data Sync & ETL
Workflow Automation
Dashboard & Reporting
Competitive Intelligence
Brand Mentions & SOV
Integrates:BigQuery, Zapier
Price starts from:Free
Competely AI

Product Marketing, Marketing Analytics & Attribution, Content Marketing

Instant AI competitive intelligence analyzes competitors' pricing, features, messaging, and marketing. It provides instant analyses and continuous monitoring.

Competitive Intelligence
Positioning & Messaging
Product Launch
Dashboard & Reporting
Content Ideation
Integrates:N/A
Price starts from:$39/month
Crayon

Product Marketing, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution

Crayon is a competitive intelligence platform that monitors your competitors. It enables sales teams with real-time intelligence.

Competitive Intelligence
Account Research
Sales Enablement Content
Positioning & Messaging
Dashboard & Reporting
Integrates:Salesforce, HubSpot, Slack
Price starts from:Quote requested
Delve AI

Product Marketing, Marketing Analytics & Attribution, SEO&GEO/AIO, Performance Advertising

Delve AI provides software-as-a-service (SaaS) solutions that enable businesses to deliver exceptional customer experiences and power growth, leveraging deeper understanding of their digital users and their interactions.

Audience Segmentation
Positioning & Messaging
Competitive Intelligence
Keyword Research
Dashboard & Reporting
Integrates:Salesforce, Slack
Price starts from:Free
DiscoLike

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Marketing Operations

DiscoLike helps identify ideal target accounts using lookalike domains, natural language search, and exact phrase matching. It also validates, enriches, and ranks external lists to support ABM workflows.

Account Research
Audience Segmentation
Account-based Campaigns
Prospecting Outreach
Competitive Intelligence
Data Sync & ETL
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Distro

Content Marketing, Social Media Marketing, Product Marketing, Communications & PR, Marketing Operations

Homepage for Distro, an AI-native content platform.

Content Writing
Content Ideation
Content Repurposing
Social Post Creation
Content Distribution
Product Launch
Competitive Intelligence
Dashboard & Reporting
Integrates:Slack
Price starts from:$30/month
Gauge

SEO&GEO/AIO, Marketing Analytics & Attribution, Content Marketing, Product Marketing

Gauge provides an AI visibility platform with analytics to monitor and improve your brand's presence across AI search and generative engines. It includes tools for content optimization and GEO/AIO optimization.

LLM Monitoring
GEO/AIO Optimization
SERP Rank Tracking
Competitive Intelligence
Keyword Research
Dashboard & Reporting
Positioning & Messaging
Integrates:Slack
Price starts from:$99/month
GrowthBar

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution

GrowthBar is an AI-powered SEO writing tool for bloggers and content teams. It helps research, write, and optimize long-form content for SEO and offers a free trial.

Content Writing
Content Ideation
Keyword Research
Topic Cluster Planning
On-page Optimization
SERP Rank Tracking
Competitive Intelligence
Dashboard & Reporting
Integrates:N/A
Price starts from:$20.30/month billed annually
Hootsuite

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution, Communications & PR

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Post Scheduling
Content Calendar & Workflow
Community Management
Social Listening & Sentiment
Brand Mentions & SOV
Crisis Monitoring & Response
Competitive Intelligence
Dashboard & Reporting
Content Ideation
Social Post Creation
Integrates:Salesforce, Slack
Price starts from:$99/month
IBISWorld

Marketing Analytics & Attribution, Business Development, Product Marketing, ABM & Demand Generation

IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.

Account Research
Competitive Intelligence
Data Analytics
Dashboard & Reporting
Audience Segmentation
Positioning & Messaging
Integrates:Salesforce, Snowflake
Price starts from:Quote requested
Kompyte

Product Marketing, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution

Kompyte provides competitive intelligence, battlecards, and automated updates with CRM integrations to help sales teams win deals.

Competitive Intelligence
Account Research
Account Scoring
Account-based Campaigns
Positioning & Messaging
Sales Enablement Content
Dashboard & Reporting
Integrates:Salesforce, HubSpot, Slack
Price starts from:Quote requested
Kuli

Partnership & Affiliate Marketing, Social Media Marketing, Marketing Analytics & Attribution, Influencer Marketing

Kuli provides an AI-powered influencer discovery platform that analyzes actual TikTok and Instagram videos to identify brand-fit creators, vet them, and monitor campaigns for brand safety.

Partner Recruitment
Partner Performance Tracking
Audience Segmentation
Social Listening & Sentiment
Competitive Intelligence
Dashboard & Reporting
Creator Discovery
Integrates:N/A
Price starts from:Free
Listen Labs

Product Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Listen Labs helps marketing teams with positioning & messaging, competitive intelligence, audience segmentation and supports AI-powered and agentic automation capabilities.

Positioning & Messaging
Competitive Intelligence
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Quote requested
MagicBrief

Performance Advertising, Content Marketing, Marketing Analytics & Attribution, Social Media Marketing

MagicBrief is a creative analytics and research platform for marketing teams to transform ad data into actionable insights and optimize creative performance. It features AI-powered recommendations and a collaborative briefing workflow to speed up ad creation.

Ad Creative Generation
Ad Creative Testing
Competitive Intelligence
Content Ideation
Video Creation
Dashboard & Reporting
Integrates:Slack
Price starts from:$249/month
Meltwater

Communications & PR, Social Media Marketing, Marketing Analytics & Attribution, Content Marketing, Influencer Marketing

Meltwater is a SaaS media intelligence platform offering AI-powered media monitoring, social listening, and analytics.

Social Listening & Sentiment
Brand Mentions & SOV
Crisis Monitoring & Response
Media Outreach
Press Release Distribution
Competitive Intelligence
Dashboard & Reporting
Content Distribution
Creator Discovery
Influencer Outreach
Influencer Relationship Management
Influencer Campaign Management
Product Seeding
Creator Payments & Contracts
Influencer Performance Tracking
Integrates:HubSpot, Looker Studio, Salesforce +1
Price starts from:Quote requested
Mention

Social Media Marketing, Communications & PR, Marketing Analytics & Attribution

Mention is a social listening and media monitoring tool that lets you listen to your audience, monitor topics, and respond to customers. It also enables publishing posts and tracking conversations across sources.

Social Listening & Sentiment
Brand Mentions & SOV
Crisis Monitoring & Response
Dashboard & Reporting
Post Scheduling
Competitive Intelligence
Community Management
Integrates:N/A
Price starts from:$599/month billed annually
Moz

SEO&GEO/AIO, Marketing Analytics & Attribution, Content Marketing

Moz offers SEO software and data tools for marketers and agencies, including keyword research, site audits, and link analytics. It also provides SERP tracking and API access.

Keyword Research
Technical SEO Audit
SERP Rank Tracking
On-page Optimization
Competitive Intelligence
Dashboard & Reporting
Brand Mentions & SOV
Integrates:BigQuery, HubSpot, Looker Studio
Price starts from:$49/month
Owler

Business Development, ABM & Demand Generation

Owler's exclusive company and industry insights make it easy to find competitors, leads, and up-to-date news so you can optimize your prospecting and sales results.

Competitive Intelligence
Sales Enablement Content
ICP/Account Selection
Intent Signal Monitoring
Buying Committee Mapping
Account Research
Audience Segmentation
Account-based Campaigns
Integrates:Slack, Marketo, HubSpot +2
Price starts from:Free
Pluggo

Social Media Marketing, Business Development, Product Marketing, Marketing Analytics & Attribution

Pluggo helps you monitor social media conversations, track brand mentions, and discover leads with AI-powered insights.

Social Listening & Sentiment
Brand Mentions & SOV
Prospecting Outreach
Competitive Intelligence
Audience Segmentation
Dashboard & Reporting
Integrates:Slack
Price starts from:Free
PressPulse AI

Communications & PR, Business Development, Marketing Analytics & Attribution, Content Marketing

PressPulse AI helps marketing teams with media outreach, brand mentions & sov, competitive intelligence and supports AI-powered and agentic automation capabilities.

Media Outreach
Brand Mentions & SOV
Competitive Intelligence
Dashboard & Reporting
Content Writing
Prospecting Outreach
Integrates:Slack
Price starts from:$36/month
Promptwatch

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution, Product Marketing

Promptwatch helps 3,000+ companies track and improve their visibility in AI search results. Founded by Gijs de Groot and Klaas Foppen, we're pioneering Generative Engine Optimization (GEO).

GEO/AIO Optimization
LLM Monitoring
Brand Mentions & SOV
Competitive Intelligence
Dashboard & Reporting
Content Writing
Content Ideation
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Qualtrics

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Communications & PR

Qualtrics is the Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Brand Mentions & SOV
Integrates:Marketo
Price starts from:Quote requested
Quattr

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution

Quattr is an SEO platform that uses AI & large language models like chatGPT to drive higher SEO and SEM traffic and leads.

GEO/AIO Optimization
LLM Monitoring
Keyword Research
Content Writing
Content Ideation
On-page Optimization
SERP Rank Tracking
Competitive Intelligence
Dashboard & Reporting
Integrates:BigQuery, Slack
Price starts from:Quote requested
ReplyAgent

Social Media Marketing, Business Development, Marketing Analytics & Attribution, Product Marketing

ReplyAgent is a Reddit marketing platform with AI-generated comments, managed accounts, and pay-per-success pricing. A free option is available alongside a $79/month AI features subscription.

Social Listening & Sentiment
Brand Mentions & SOV
Prospecting Outreach
Competitive Intelligence
Dashboard & Reporting
Social Post Creation
Integrates:Slack
Price starts from:Free
RightResponse AI

Communications & PR, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Social Media Marketing

RightResponse AI provides AI-powered reputation management software for agencies, brands, and corporate teams. It enables AI-generated review responses, sentiment insights, and location-level analytics to grow customer acquisition and retention.

Brand Mentions & SOV
Retention/Winback
Social Listening & Sentiment
Dashboard & Reporting
Content Writing
Competitive Intelligence
Integrates:Zapier
Price starts from:$8/month billed annually
RivalSee

SEO&GEO/AIO, Marketing Analytics & Attribution, Content Marketing, Product Marketing

AI search visibility platform for brands and agencies to monitor and improve AI-driven visibility across ChatGPT, Claude, Google AI, and other generative engines. Track share of voice and performance across multiple AI assistants.

GEO/AIO Optimization
LLM Monitoring
Brand Mentions & SOV
Competitive Intelligence
Dashboard & Reporting
Content Ideation
Topic Cluster Planning
Integrates:N/A
Price starts from:$69.99/month
SE Ranking

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

SE Ranking offers an AI-powered, all-in-one SEO platform for keyword tracking, site auditing, and automated reporting. It emphasizes accurate data and AI-driven insights.

Keyword Research
SERP Rank Tracking
Technical SEO Audit
On-page Optimization
GEO/AIO Optimization
Competitive Intelligence
Dashboard & Reporting
Content Writing
Integrates:Looker Studio
Price starts from:$103.20/month billed annually
Semrush

SEO&GEO/AIO, Content Marketing, Performance Advertising, Social Media Marketing, Marketing Analytics & Attribution

Semrush is a marketing intelligence platform offering SEO, content, social, and competitive analysis.

Keyword Research
SERP Rank Tracking
Technical SEO Audit
On-page Optimization
GEO/AIO Optimization
LLM Monitoring
Competitive Intelligence
Content Writing
Dashboard & Reporting
Paid Campaign Setup
Integrates:Marketo
Price starts from:$117.33/month billed annually
Serplux

SEO&GEO/AIO, Content Marketing, Marketing Operations

Serplux offers AI-powered SEO and marketing automation tools with a free forever plan and tiered paid plans. The platform provides AI agents for SEO, content, and marketing workflows accessible via a freemium pricing model.

Keyword Research
Content Ideation
Content Writing
SERP Rank Tracking
Technical SEO Audit
On-page Optimization
Competitive Intelligence
Workflow Automation
Integrates:N/A
Price starts from:Free
ShareThis

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Business Development

ShareThis is a technology company based in Palo Alto, CA, with offices in New York, Chicago, and Los Angeles. It provides free website tools and plugins for online content creators.

Audience Segmentation
Intent Signal Monitoring
Competitive Intelligence
Data Analytics
Data Sync & ETL
Retargeting
Paid Campaign Setup
Prospecting Outreach
Integrates:Shopify, WordPress
Price starts from:Free
SimilarWeb

SEO&GEO/AIO, Marketing Analytics & Attribution, Performance Advertising, Business Development, Product Marketing

Similarweb provides AI-powered digital data intelligence for real-time market insights into websites and apps. Learn about Similarweb's mission, vision, and offerings on the official site.

Competitive Intelligence
Keyword Research
SERP Rank Tracking
GEO/AIO Optimization
Dashboard & Reporting
Data Analytics
Paid Campaign Setup
Audience Segmentation
Prospecting Outreach
Integrates:Looker Studio, Salesforce, Snowflake
Price starts from:$99/month billed annually
SpyFu

SEO&GEO/AIO, Performance Advertising, Content Marketing, Marketing Analytics & Attribution

SpyFu provides competitor keyword research tools for Google Ads PPC and SEO, including keyword and ad data and AI-powered insights. It offers tiered plans such as Basic, Pro + AI, and Team.

Keyword Research
Competitive Intelligence
SERP Rank Tracking
Paid Campaign Setup
Ad Creative Testing
On-page Optimization
GEO/AIO Optimization
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Steve

Product Marketing, Business Development, Marketing Analytics & Attribution, ABM & Demand Generation

Steve is an AI-driven competitive intelligence platform that tracks competitors’ websites, analyzes market trends, and delivers real-time insights. It helps sales and marketing teams automate research and monitor industry shifts to win more B2B deals.

Competitive Intelligence
Sales Enablement Content
Account Research
Dashboard & Reporting
Pipeline Acceleration
Integrates:HubSpot, Slack
Price starts from:Quote requested
SurveyMonkey

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Event Marketing, Lead Generation & Conversion

SurveyMonkey provides AI-powered online surveys and forms for employee and customer feedback, market research, and event registrations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Event Registration Management
Form/Popup Lead Capture
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Talkwalker

Social Media Marketing, Marketing Analytics & Attribution, Communications & PR, Product Marketing

Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams.

Social Listening & Sentiment
Brand Mentions & SOV
Competitive Intelligence
Crisis Monitoring & Response
Audience Segmentation
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Quote requested
The Swarm

ABM & Demand Generation, Business Development, Marketing Operations, Marketing Analytics & Attribution

The Swarm is The Relationship Data Company that curates a dataset of 580M profiles and 100M companies, including fundraising data. It provides AI-powered relationship mapping and CRM integrations to accelerate sales, recruiting, and fundraising for builders and investors.

Account Research
Buying Committee Mapping
Account-based Campaigns
Prospecting Outreach
Pipeline Acceleration
Competitive Intelligence
Data Sync & ETL
Integrates:HubSpot
Price starts from:Free
Traackr

Social Media Marketing, Partnership & Affiliate Marketing, Marketing Analytics & Attribution, Content Marketing, Influencer Marketing

Traackr is an AI-powered influencer marketing platform that helps brands discover creators, manage campaigns, and measure results.

Partner Recruitment
Partner Performance Tracking
Brand Mentions & SOV
Audience Segmentation
Competitive Intelligence
Dashboard & Reporting
Content Distribution
Creator Discovery
Influencer Relationship Management
Influencer Campaign Management
Influencer Performance Tracking
Integrates:N/A
Price starts from:Quote requested
Tubular Labs

Marketing Analytics & Attribution, Social Media Marketing, Content Marketing, Product Marketing

Tubular Labs provides social video insights and analytics to help brands, agencies, and creators grow audiences, optimize investments, and build partnerships.

Dashboard & Reporting
Data Analytics
Social Listening & Sentiment
Brand Mentions & SOV
Content Ideation
Competitive Intelligence
Audience Segmentation
Integrates:N/A
Price starts from:Quote requested
VenturusAI

Product Marketing, Business Development, Marketing Analytics & Attribution

VenturusAI is an AI-powered platform that analyzes business ideas and generates in-depth reports (SWOT, PESTEL, Porter’s Five Forces) and pitch materials to support strategy and go-to-market planning.

Product Launch
Positioning & Messaging
Competitive Intelligence
Data Analytics
Integrates:N/A
Price starts from:Free
Vizit

Product Marketing, Performance Advertising, Marketing Analytics & Attribution, Content Marketing

Vizit is the global leader in image analytics. Our computer vision-based AI technology and visual AI platform help the world’s top brands create the most powerful visual experiences on the Internet.

Image creation
Ad Creative Testing
Conversion Rate Optimization
Competitive Intelligence
Audience Segmentation
Dashboard & Reporting
Integrates:HubSpot
Price starts from:Quote requested
Vizologi

Product Marketing, Business Development, Marketing Analytics & Attribution

Vizologi offers AI-powered tools to generate ideas, analyze markets and competitors, and automate business plan creation. It provides features like brainstorming ideas, market analysis, product naming, and business model canvases.

Competitive Intelligence
Product Launch
Positioning & Messaging
Data Analytics
Integrates:N/A
Price starts from:$9/month billed annually
Wappalyzer

Business Development, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations

Wappalyzer helps sales and GTM teams build technographic prospect lists, enrich CRM records, and monitor competitor tech stacks across millions of websites.

Account Research
Prospecting Outreach
Audience Segmentation
Competitive Intelligence
Data Sync & ETL
Integrates:Salesforce, HubSpot, Zapier
Price starts from:Free
Wellows

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution, Communications & PR

Wellows helps agencies and startups measure brand visibility, manage high-performance content, automate outreach, and track performance with AI-powered analytic.

GEO/AIO Optimization
LLM Monitoring
Brand Mentions & SOV
Competitive Intelligence
Content Writing
Media Outreach
Dashboard & Reporting
Integrates:WordPress
Price starts from:Free
Whitespark

SEO&GEO/AIO, Communications & PR, Marketing Analytics & Attribution, Marketing Operations

Whitespark offers local SEO software and services. Pricing is USD and sold as individual tools with per-location monthly subscriptions starting at $1 per location (billed annually).

Keyword Research
SERP Rank Tracking
Brand Mentions & SOV
Competitive Intelligence
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:$1/month
Writesonic

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution, Communications & PR

Writesonic offers AI-powered writing and content generation tools for marketing teams, enabling faster creation of blog posts, ads, and landing pages. It also provides GEO-based AI search visibility tracking and optimization features.

GEO/AIO Optimization
LLM Monitoring
Brand Mentions & SOV
Content Writing
Content Ideation
Competitive Intelligence
Dashboard & Reporting
Media Outreach
Integrates:HubSpot, Looker Studio, Slack +2
Price starts from:$79/month billed annually
Yext Lead Generation

SEO&GEO/AIO, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Yext is a digital presence platform that helps multi-location brands manage their knowledge graph, listings, and brand visibility across search, maps, and social channels. It centralizes data to ensure accuracy and consistency across digital touchpoints.

GEO/AIO Optimization
On-page Optimization
Brand Mentions & SOV
Data Sync & ETL
Dashboard & Reporting
Competitive Intelligence
Integrates:N/A
Price starts from:Quote requested