Use case
ICP/Account Selection tools
Explore 11 MarTech tools that support ICP/Account Selection. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.
Marketing Operations, ABM & Demand Generation, Lead Generation & Conversion, Business Development
Baseloop is an agent-driven GTM data workflow platform that builds enrichment, research, scoring, routing, CRM sync, and outbound workflows from natural-language instructions across 40+ data providers.
Lead Generation & Conversion, Business Development, Marketing Operations
BetterContact is an email and phone waterfall enrichment platform that uses 20+ data providers, AI provider sequencing, verification, and CRM/outreach exports to enrich GTM lists with valid contacts.
Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations
BuiltWith is a technology lookup, market analysis, and sales intelligence platform for finding companies by web technology usage, tracking technology adoption, and exporting lead lists into sales and marketing systems.
ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Business Development
Common Room is an AI GTM platform that unifies account, person, product, community, and web signals, enriches identities with Person360, and powers revenue agents, workflows, and account-based campaigns.
Marketing Operations, Lead Generation & Conversion, ABM & Demand Generation, Business Development
Databar.ai is a data layer for AI-native GTM teams that combines 100+ live data providers, spreadsheet workflows, APIs, AI enrichment, web research agents, waterfalls, and CRM or outbound sync.
Business Development, Lead Generation & Conversion, ABM & Demand Generation, Performance Advertising, Marketing Analytics & Attribution
Dealfront, now presented through Leadfeeder, helps B2B teams identify companies visiting their website, build prospect lists, run account-based display campaigns, automate workflows, and prioritize high-intent accounts.
Lead Generation & Conversion, Marketing Operations, Business Development
FullEnrich is a waterfall enrichment platform for GTM teams, AI agents, agencies, and API resellers that finds work emails, mobile numbers, profiles, and company data across 20+ data vendors.
Marketing Operations, Lead Generation & Conversion, Business Development
LeadMagic is a GTM enrichment API and agent data layer that provides verified B2B emails, mobile numbers, company data, intent signals, API/CLI/MCP access, and pay-for-valid-result enrichment.
Business Development, ABM & Demand Generation
Owler's exclusive company and industry insights make it easy to find competitors, leads, and up-to-date news so you can optimize your prospecting and sales results.
ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations, Business Development
Persana AI is an agentic GTM data platform for finding accounts and contacts, enriching them through 100+ data sources, monitoring sales signals, and automating CRM or outbound workflows.
ABM & Demand Generation, Lead Generation & Conversion, Business Development, Marketing Operations
Unify is an AI-native outbound platform that gives sales and GTM teams AI agents for account research, signal monitoring, enrichment across 40+ data sources, sequencing, and CRM-connected prospecting workflows.