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ABM & Demand Generation tools

Explore 77 ABM & Demand Generation tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

6sense

ABM & Demand Generation, Business Development

6sense is an ABM and revenue intelligence platform that unifies data across channels and uses AI to reveal buying signals and drive GTM actions.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Nurturing
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
AdRoll

Performance Advertising, ABM & Demand Generation, Marketing Analytics & Attribution

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

Retargeting
Audience Segmentation
Bid/Budget Optimization
Account-based Campaigns
Attribution Modeling
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Pardot, Salesforce +2
Price starts from:From $1
Air Traffic Control

Lifecycle & CRM Marketing, ABM & Demand Generation

Air Traffic Control enables ABM-style content experiences by personalizing content across channels using HubSpot integration. It automates content recommendations and measures impact across emails, landing pages, and ads.

Account-based Campaigns
Account Research
Integrates:HubSpot
Price starts from:Free
Aomni

Business Development, ABM & Demand Generation, Product Marketing

Aomni helps you enable your revenue team to deliver an exceptional buyer experience with account based sales and ABM automation powered by AI agent technology.

Account Research
Outbound Personalization
Prospecting Outreach
Sales Enablement Content
Positioning & Messaging
Account-based Campaigns
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Apollo.io

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Analytics & Attribution

Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Meeting Booking
Lead Scoring
Lead Nurturing
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Integrates:Salesforce, HubSpot
Price starts from:Free
Bombora Company Surge®

ABM & Demand Generation, Business Development, Performance Advertising, Marketing Analytics & Attribution

Bombora is the leader in B2B Intent data offering Company Surge® for identifying in-market accounts and aligning sales and marketing. The product supports HubSpot and Salesforce integrations.

Intent Signal Monitoring
Account Research
Account-based Campaigns
Audience Segmentation
Outbound Personalization
Prospecting Outreach
Retargeting
Competitive Intelligence
Integrates:HubSpot, Salesforce
Price starts from:Quote requested
BuiltWith

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations

BuiltWith is a technology lookup, market analysis, and sales intelligence platform for finding companies by web technology usage, tracking technology adoption, and exporting lead lists into sales and marketing systems.

Prospecting Outreach
Account Research
Intent Signal Monitoring
Competitive Intelligence
ICP/Account Selection
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Integrates:BigQuery, HubSpot, Marketo +4
Price starts from:Free
CaliberMind

Marketing Analytics & Attribution, ABM & Demand Generation, Marketing Operations, Business Development

CaliberMind is a B2B GTM intelligence and marketing attribution platform that unifies fragmented marketing, CRM, engagement, and revenue data for attribution, ABM insights, buyer journey analytics, and marketing mix modeling.

Attribution Modeling
Dashboard & Reporting
Funnel/Cohort Analysis
Account Scoring
Intent Signal Monitoring
Data Sync & ETL
UTM Governance
CAC/LTV Forecasting
Pipeline Acceleration
Buying Committee Mapping
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:Quote requested
Capsule

Content Marketing, Social Media Marketing, Product Marketing, Performance Advertising, ABM & Demand Generation

Capsule is an AI-powered video editor designed for content and marketing teams to create branded videos quickly and collaborate efficiently.

Video Creation
Ad Creative Generation
Sales Enablement Content
Account-based Campaigns
Content Repurposing
Integrates:HubSpot
Price starts from:Quote requested
Cargo

ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations

Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.

Account Research
Account Scoring
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Casted

Content Marketing, Social Media Marketing, Marketing Analytics & Attribution, ABM & Demand Generation

Casted is the podcast content marketing platform for B2B brands that execute.

Content Repurposing
Content Distribution
Video Creation
Social Post Creation
Sales Enablement Content
Dashboard & Reporting
Intent Signal Monitoring
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Claritas

Marketing Analytics & Attribution, Performance Advertising, ABM & Demand Generation

Claritas delivers custom targeting and audience segmentation using its proprietary data assets and Identity Graph. Pricing includes Pay As You Go (per report) and annual subscription plans.

Audience Segmentation
Attribution Modeling
Account-based Campaigns
Dashboard & Reporting
Bid/Budget Optimization
Data Analytics
Integrates:N/A
Price starts from:$137.08/month billed annually
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
CompanyEnrich

Business Development, ABM & Demand Generation, Marketing Operations

CompanyEnrich provides B2B data APIs to enrich, search, and connect company and people data. It covers 30M+ companies and 170M+ profiles for use in platforms, AI agents, and sales workflows.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Account Scoring
Workflow Automation
Integrates:N/A
Price starts from:$49/month
Conversion

Product Marketing, ABM & Demand Generation, Marketing Operations

Conversion is a modern marketing automation platform built for high-growth B2B businesses. Create personalized emails, dynamic campaigns, and automated workflows that sync with your CRM to drive pipeline and revenue.

Product Launch
Positioning & Messaging
Audience Segmentation
Lead Scoring
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Copy AI

Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

Content Writing
Positioning & Messaging
Sales Enablement Content
Prospecting Outreach
Outbound Personalization
Lead Scoring
Workflow Automation
Account Research
Account-based Campaigns
Integrates:HubSpot, Notion, Slack +1
Price starts from:$24/month billed annually
Crayon

Product Marketing, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution

Crayon is a competitive intelligence platform that monitors your competitors. It enables sales teams with real-time intelligence.

Competitive Intelligence
Account Research
Sales Enablement Content
Positioning & Messaging
Dashboard & Reporting
Integrates:Salesforce, HubSpot, Slack
Price starts from:Quote requested
Demandbase

ABM & Demand Generation, Business Development, Performance Advertising, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Demandbase provides an ABM platform for B2B go-to-market, unifying data and AI-powered insights. It enables automated workflows across marketing and sales.

Intent Signal Monitoring
Account Research
Account Scoring
Account-based Campaigns
Audience Segmentation
Retargeting
Outbound Personalization
Pipeline Acceleration
Dashboard & Reporting
Integrates:Pardot, Slack
Price starts from:Quote requested
DiscoLike

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Marketing Operations

DiscoLike helps identify ideal target accounts using lookalike domains, natural language search, and exact phrase matching. It also validates, enriches, and ranks external lists to support ABM workflows.

Account Research
Audience Segmentation
Account-based Campaigns
Prospecting Outreach
Competitive Intelligence
Data Sync & ETL
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Dreamdata

Marketing Analytics & Attribution, ABM & Demand Generation, Marketing Operations, Performance Advertising

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.

Attribution Modeling
Dashboard & Reporting
Account-based Campaigns
Audience Segmentation
Intent Signal Monitoring
Data Sync & ETL
Funnel/Cohort Analysis
Paid Campaign Setup
Integrates:HubSpot, Marketo, Slack
Price starts from:Free
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested
Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Highperformr AI

Social Media Marketing, Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Highperformr AI is an AI GTM Platform for B2B sales teams that surfaces real-time intent signals, enriches CRM data, and automates outreach within one workspace.

Prospecting Outreach
Account Research
Social Listening & Sentiment
Content Writing
Social Post Creation
Pipeline Acceleration
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Hunter.io

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Hunter is an email finding and verification platform used for outreach and lead generation. It offers a Free plan and tiered paid plans.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Scoring
Data Sync & ETL
Workflow Automation
Integrates:Zapier
Price starts from:Free
IBISWorld

Marketing Analytics & Attribution, Business Development, Product Marketing, ABM & Demand Generation

IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.

Account Research
Competitive Intelligence
Data Analytics
Dashboard & Reporting
Audience Segmentation
Positioning & Messaging
Integrates:Salesforce, Snowflake
Price starts from:Quote requested
Icypeas

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Icypeas provides email finding, verification, and lead enrichment with LinkedIn profiling via web app or API. It offers tiered pricing with paid plans and promotional free credits.

Account Research
Prospecting Outreach
Data Sync & ETL
Lead Scoring
Outbound Personalization
Integrates:Zapier
Price starts from:$15.83/month billed annually
InboxKit

Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

InboxKit automates cold email infrastructure, provisioning unlimited domains and mailboxes and monitoring deliverability. It integrates with Google Workspace and Microsoft 365 to streamline large-scale campaigns.

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Data Sync & ETL
Workflow Automation
Integrates:N/A
Price starts from:$31/month
Instantly

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Account Research
Lead Scoring
Data Sync & ETL
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$37.60/month billed annually
Keyplay

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Performance Advertising, Marketing Operations

Ok CMOs, time to churn 6sense. Keyplay helps you find, score, and track ICP accounts with AI agents, whitebox fit + intent, and backtested models.

Account Scoring
Account Research
Intent Signal Monitoring
Account-based Campaigns
Audience Segmentation
Prospecting Outreach
Paid Campaign Setup
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Free
Klearly

Marketing Analytics & Attribution, ABM & Demand Generation, Lifecycle & CRM Marketing, Business Development

Klearly is revenue guidance software for sales, marketing and customer success teams that helps use first-party data to drive predictable revenue.

Account Scoring
Lead Scoring
Pipeline Acceleration
Account Research
Intent Signal Monitoring
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot
Price starts from:Quote requested
Kompyte

Product Marketing, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution

Kompyte provides competitive intelligence, battlecards, and automated updates with CRM integrations to help sales teams win deals.

Competitive Intelligence
Account Research
Account Scoring
Account-based Campaigns
Positioning & Messaging
Sales Enablement Content
Dashboard & Reporting
Integrates:Salesforce, HubSpot, Slack
Price starts from:Quote requested
Lavender

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, ABM & Demand Generation

Lavender provides an AI-powered email coaching platform with Ora, an AI sales agent that drafts and optimizes emails to boost reply rates and meetings. The product targets sales teams and SDRs to write better emails faster and improve pipeline velocity.

Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Account Research
Pipeline Acceleration
Integrates:Salesforce
Price starts from:Free
Lead Forensics

ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution, Business Development

Lead Forensics is a B2B website visitor identification software that reveals anonymous visitors in real time. It helps grow revenue by delivering visitor insights and contact details for leads.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Routing & Handoff
Pipeline Acceleration
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
LeadGenius

Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion

LeadGenius delivers real-time, compliant B2B contact data and buyer intelligence for revenue teams worldwide. Its AI plus human-in-the-loop approach provides accurate insights with enterprise-grade privacy.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Outbound Personalization
Account-based Campaigns
Lead Scoring
Integrates:N/A
Price starts from:Quote requested
LeadIQ

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

LeadIQ is a B2B sales prospecting platform with data enrichment, AI-assisted account prospecting, and browser-based outreach. It integrates with major CRMs like Salesforce and HubSpot and supports in-browser workflow for prospecting.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Nurturing
Meeting Booking
Data Sync & ETL
Integrates:Salesforce, HubSpot
Price starts from:Free
LinkedIn Ads

Performance Advertising, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Social Media Marketing

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

Paid Campaign Setup
Audience Segmentation
Retargeting
Ad Creative Generation
Ad Creative Testing
Lead Scoring
Account-based Campaigns
Dashboard & Reporting
Attribution Modeling
Integrates:N/A
Price starts from:From $1
LiveRamp

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations, ABM & Demand Generation

LiveRamp is the data collaboration platform of choice for the world's most innovative companies.

Audience Segmentation
Retargeting
Attribution Modeling
Data Sync & ETL
Data Analytics
Paid Campaign Setup
Dashboard & Reporting
Integrates:BigQuery, Snowflake
Price starts from:Quote requested
Lusha

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Lusha provides verified B2B contact and company data with real-time signals for GTM teams. It offers a freemium pricing model with a free plan plus paid per-seat options.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Lead Scoring
Account-based Campaigns
Integrates:Salesforce, HubSpot
Price starts from:Free
Lyne.ai

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

Lyne.ai provides AI-powered sales personalization and outbound email automation at scale. It offers a free plan and a pay-as-you-go usage-based pricing with credits.

Outbound Personalization
Email Campaign Automation
Prospecting Outreach
Account Research
Account Scoring
Lead Nurturing
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
Madison Logic

ABM & Demand Generation, Performance Advertising, Content Marketing, Marketing Analytics & Attribution

Madison Logic is a B2B marketing technology platform offering AI-powered intent data and multi-channel ABM. It helps marketers reach buying groups, activate programs across channels, and measure pipeline impact.

Account-based Campaigns
Intent Signal Monitoring
Content Distribution
Audience Segmentation
Pipeline Acceleration
Dashboard & Reporting
Partner Performance Tracking
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Metadata

Performance Advertising, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations

Metadata helps you get your ad channels, marketing automation platform and Salesforce connected with Metadata in 60 minutes or less.

Paid Campaign Setup
Account-based Campaigns
Audience Segmentation
Ad Creative Testing
Bid/Budget Optimization
Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:Quote requested
Mutiny

Lead Generation & Conversion, ABM & Demand Generation, Product Marketing, Marketing Analytics & Attribution

Mutiny offers an AI agent platform that creates customer-facing assets and personalized content to accelerate GTM workflows. It learns your brand identity from your website to ensure on-brand outputs.

Landing Page Creation
Conversion Rate Optimization
Audience Segmentation
Account-based Campaigns
Positioning & Messaging
Ad Creative Testing
Dashboard & Reporting
Integrates:Salesforce
Price starts from:Free
N.Rich

ABM & Demand Generation, Performance Advertising, Marketing Analytics & Attribution, Business Development

NRICH is an ABM platform offering ICP builder, intent data, ABM advertising, and account-based pipeline attribution for B2B marketers.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Paid Campaign Setup
Account Research
Pipeline Acceleration
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Pardot, Salesforce
Price starts from:$860/month billed annually
Octave

Product Marketing, Lifecycle & CRM Marketing, ABM & Demand Generation, Content Marketing, Marketing Operations

Octave is the context engine for Growth and GTM teams, turning ICP intelligence into real-time context to power AI-driven GTM workflows.

Positioning & Messaging
Content Ideation
Content Writing
Lead Nurturing
Outbound Personalization
Sales Enablement Content
Account-based Campaigns
Workflow Automation
Integrates:N/A
Price starts from:Free
Outfunnel

Marketing Operations, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Business Development

Outfunnel is a sales-centric marketing workflow platform that syncs CRM and marketing data.

Data Sync & ETL
Lead Scoring
Email Campaign Automation
Form/Popup Lead Capture
Prospecting Outreach
Lead Nurturing
Workflow Automation
Integrates:BigQuery, HubSpot, Notion +5
Price starts from:$29/month billed annually
Owler

Business Development, ABM & Demand Generation

Owler's exclusive company and industry insights make it easy to find competitors, leads, and up-to-date news so you can optimize your prospecting and sales results.

Competitive Intelligence
Sales Enablement Content
ICP/Account Selection
Intent Signal Monitoring
Buying Committee Mapping
Account Research
Audience Segmentation
Account-based Campaigns
Integrates:Slack, Marketo, HubSpot +2
Price starts from:Free