Data Analytics tools

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

Adzooma is a PPC management and optimization platform for Google, Microsoft, and Meta Ads. It offers a free plan plus paid monthly plans for broader reporting, alerts, and optimization workflows.

Agorapulse is a social media management platform offering paid per-seat plans starting at €79 per user per month, plus a 30-day free trial. They also provide 100% free social media tools on a dedicated page.

Albert is a cloud-based AI marketing platform that autonomously orchestrates and optimizes cross-channel campaigns. It plugs into a marketer’s existing tech stack and acts as a self-learning ally for marketers.

Amazon Ads provides self-service advertising solutions, including Sponsored Ads and Brand Stores, designed for businesses of all sizes. It helps brands reach customers on Amazon and beyond with flexible advertising options.

Amplitude is a digital analytics platform for product analytics and experimentation.

AppsFlyer helps brands attribute, understand, and engage users through a unified marketing platform built on the industry's most trusted attribution data.

Bitly helps you generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data—all inside the Bitly Connections Platform.

ChatGPT is a generative artificial intelligence chatbot developed by OpenAI. It was released in November 2022.

Claritas delivers custom targeting and audience segmentation using its proprietary data assets and Identity Graph. Pricing includes Pay As You Go (per report) and annual subscription plans.

Cometly provides marketing attribution software with real-time ad insights and ROI proof. It features AI-powered analytics and integrations with major platforms like HubSpot, Salesforce, and Shopify.

Coupler.io helps you boost your business with the Coupler.io Solution Partner Program!

Criteo is the commerce intelligence platform that uses AI decisioning and vast commerce data to power ads and measurement across retailers, brands, and agencies.

DashThis provides automated marketing reporting dashboards for agencies and marketers. It supports white-labeling, customization, a no-code builder, and a template library.

Dataslayer automates PPC reporting and marketing data integration for faster insights.

Ellie.ai is an AI-powered enterprise data modeling platform that enables collaborative data product design, governance, and end-to-end workflows for data warehouses.

Embeddable is an AI-powered no-code platform to build custom widgets and landing pages.

Use Embedly to add rich media to your sites and apps. After integrating Embedly, use analytics to understand and grow your audience.

Facebook Ads Manager is Meta's advertising platform for creating, managing, and optimizing ads on Facebook and Instagram.

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

GlockApps provides an all-in-one email deliverability testing solution. It helps check spam scores, authentication, sender reputation, and domain/IP analytics to identify and resolve deliverability issues.

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Looker Studio is Google's free dashboard and reporting tool for turning marketing, analytics, and business data into interactive reports and visualizations.

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Google Search Console is a free tool by Google for monitoring and improving a site's presence in Google Search, including indexing status, search performance, and URL inspection.

GreyMetrics provides automated marketing reports and dashboards for agencies, connecting data from 20+ marketing data sources.

IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.

Improvado is an AI-powered marketing analytics platform for marketing teams in medium to large-scale enterprises and agencies. It helps automate marketing intelligence and reporting to support decision-making.

Infogram enables users to visualize data quickly with AI-powered charts, infographics, and maps. It supports sharing and embedding of visuals.

JetOctopus is a full-service SEO website crawler and logs analyzer for large websites. It delivers on-page data for every URL, deep crawl analytics, and dashboards with Google Search Console integration.

Klipfolio is a self-service BI and dashboard platform that connects to hundreds of services and APIs to automate data retrieval and visualize dashboards. It emphasizes spreadsheet-like familiarity and customizable dashboards across spreadsheets, APIs, databases, and cloud apps.

Listen Labs helps marketing teams with positioning & messaging, competitive intelligence, audience segmentation and supports AI-powered and agentic automation capabilities.

LiveRamp is the data collaboration platform of choice for the world's most innovative companies.

Madgicx is an AI-powered marketing platform that autonomously manages Meta (Facebook) ads, optimizing campaigns, creatives, and budgets. It positions itself as an autonomous media buyer and AI creative strategist.

Mail-tester.com provides a free tool to test email deliverability and spam score. The homepage describes the tool as free.

Mailtrack is an email tracker for Gmail that shows when emails are opened and clicked. It provides real-time notifications and analytics to improve deliverability and engagement.

Matomo Analytics is a privacy‑first web analytics platform with cloud and On‑Premise hosting, emphasizing data ownership and GDPR/CCPA compliance. It offers a free cloud trial and On‑Premise deployment.

Metabase is an open-source business intelligence and analytics platform that you can self-host. It offers a free open-source plan alongside paid Enterprise/Cloud options.

Microsoft Advertising (Bing Ads) enables AI-assisted pay-per-click advertising across search, display, video, and shopping networks. Copilot in Microsoft Advertising Platform provides AI-generated ad assets and performance insights.

Power BI is Microsoft's data visualization and business intelligence platform for self-service analytics and interactive reporting. It integrates with the broader Microsoft Power Platform and supports data connectivity, modeling, and AI-assisted insights.

Minerva is an agentic consumer marketing platform that unifies and enriches first-party customer data, builds audience segments, generates and activates campaigns, and measures performance through AI data engineering and analytics agents.

Mixpanel provides self-serve product analytics to help teams understand user behavior and drive conversions, engagement, and retention. Try it free.

Northbeam is a marketing intelligence and attribution platform for ecommerce and growth teams, combining multi-touch attribution, first-party data optimization, creative analytics, product analytics, benchmarks, and revenue measurement.

Optux AI provides server-side AB testing and real-time AI-powered website personalization via Cloudflare. It offers a Free plan and paid tiers starting at $39 per month.

Otis AI automates and optimizes digital advertising across major platforms, including Facebook, Instagram, Google, and TikTok. It aims to maximize ROAS with AI-driven optimization.

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Pingdom is a website performance and uptime monitoring tool.

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Plausible Analytics is an independent, open-source web analytics platform focused on privacy. It uses a flat-subscription pricing model starting at $9/month with no freemium or pure free tier.

Qualtrics is the Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.

Replai is a creative intelligence platform for marketing performance that uses AI to optimize mobile-app creatives.

Reporting Ninja is a digital marketing reporting tool for agencies and online marketers to automate client reports across analytics, PPC, social, and SEO.

Rockerbox is a marketing measurement platform that unifies multi-touch attribution, marketing mix modeling, incrementality testing, and marketing data foundations to help teams understand channel performance.

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Twilio Segment is a customer data platform that collects, unifies, and activates customer data across apps and destinations to build unified profiles.

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Seventh Sense provides AI-powered email send-time optimization for HubSpot and Marketo. Its AI-driven scheduling aims to boost engagement by sending emails at times when recipients are most likely to engage.

ShareThis is a technology company based in Palo Alto, CA, with offices in New York, Chicago, and Los Angeles. It provides free website tools and plugins for online content creators.

Similarweb provides AI-powered digital data intelligence for real-time market insights into websites and apps. Learn about Similarweb's mission, vision, and offerings on the official site.

Sitebulb is a website crawler for technical SEO audits with desktop and cloud crawling. It emphasizes actionable insights, visualizations, and team collaboration.

Smaply is a customer journey management software that helps teams visualize, analyze, and act on insights to improve customer experience. It features AI-assisted synthesis and integration with common analytics and collaboration tools.

Spectacle helps connect marketing effort to revenue with LTV-focused attribution for SaaS and B2B. It aims to make marketing measurable in pipeline, revenue, CAC and payback.

Supermetrics is a Marketing Intelligence Platform that connects marketing data, analyzes results, and activates insights across dashboards and destinations. It serves agencies, brands, and enterprises of varying sizes.

SurveyMonkey provides AI-powered online surveys and forms for employee and customer feedback, market research, and event registrations.

SurveySparrow is an AI-powered customer feedback platform enabling multi-channel surveys. It offers integrations with HubSpot and Salesforce, plus a template library and compliance-ready features.

Swydo is an automated marketing reporting and monitoring platform with white-label capabilities and broad data-source integrations.

Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams.

TapClicks provides an all-in-one marketing platform with analytics, reporting, and automation. It unifies data from multiple sources and automates reporting workflows.

Tubular Labs provides social video insights and analytics to help brands, agencies, and creators grow audiences, optimize investments, and build partnerships.

Uplifted AI is an AI-powered platform for creative asset management and analytics. It organizes assets, tags scenes, generates briefs, and surfaces performance insights to optimize ads.

VenturusAI is an AI-powered platform that analyzes business ideas and generates in-depth reports (SWOT, PESTEL, Porter’s Five Forces) and pitch materials to support strategy and go-to-market planning.

Vizologi offers AI-powered tools to generate ideas, analyze markets and competitors, and automate business plan creation. It provides features like brainstorming ideas, market analysis, product naming, and business model canvases.

VWO provides a digital experience optimization platform for experimentation, personalization, and analytics. It is trusted by 3000+ brands.

Whatagraph is the AI-powered marketing intelligence platform for effortless reporting.