Smartify Marketing

MarTech Index

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Tool profile

Google Analytics

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Marketing Analytics & AttributionMarketing OperationsPerformance Advertising
Official website

Use Cases

Dashboard & Reporting
Funnel/Cohort Analysis
Attribution Modeling
Data Analytics
Audience Segmentation
Retargeting
Data Sync & ETL

Capabilities

AI-powered
API Access
Data Export
Data Sync
Integration Marketplace
RBAC (Role-based Access Control)
Compliance-ready

Pricing

Visibility
Public
ModelFree
Price Starts FromFree

Integrations

N/A

Source

https://analytics.google.com/