Funnel/Cohort Analysis tools

The Adobe collection of analytics products gives marketing, product, and business teams insight into customer behaviors as they move across channels, products, content, and services.

Amplitude is a digital analytics platform for product analytics and experimentation.

Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.

Crazy Egg helps marketing teams with conversion rate optimization, ad creative testing, dashboard & reporting and supports AI-powered and no-code builder capabilities.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Hotjar is a behavior analytics platform that helps teams understand how users interact with websites and apps through heatmaps, session replay, funnels, surveys, and feedback.

Matomo Analytics is a privacy‑first web analytics platform with cloud and On‑Premise hosting, emphasizing data ownership and GDPR/CCPA compliance. It offers a free cloud trial and On‑Premise deployment.

Metabase is an open-source business intelligence and analytics platform that you can self-host. It offers a free open-source plan alongside paid Enterprise/Cloud options.

Power BI is Microsoft's data visualization and business intelligence platform for self-service analytics and interactive reporting. It integrates with the broader Microsoft Power Platform and supports data connectivity, modeling, and AI-assisted insights.

Mixpanel provides self-serve product analytics to help teams understand user behavior and drive conversions, engagement, and retention. Try it free.

Optux AI provides server-side AB testing and real-time AI-powered website personalization via Cloudflare. It offers a Free plan and paid tiers starting at $39 per month.

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Rampmetrics delivers full-funnel marketing attribution and campaign tracking to connect marketing activity to revenue, with API access, Slack alerts, and CRM integrations.

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Source is an AI-powered B2B marketing attribution platform for tracking campaign performance, connecting CRM and ad data, and understanding which channels drive pipeline. It offers a free account path with paid subscription terms.

Spectacle helps connect marketing effort to revenue with LTV-focused attribution for SaaS and B2B. It aims to make marketing measurable in pipeline, revenue, CAC and payback.