Marketing Analytics & Attribution tools

AccuRanker is a fast rank-tracking SEO tool used by agencies and enterprises. It provides real-time keyword tracking, AI models, and reporting.

Accutics helps marketing teams take control of campaign data through governance, taxonomy and validation starting with a free Trackcheck assessment.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.

Workday Adaptive Planning is an AI-enabled enterprise performance management (EPM) and planning platform that enables budgeting, forecasting, and scenario modeling across finance, workforce, and operations.

AdEspresso is a Facebook and Instagram advertising optimization tool. It offers a free 14-day trial and paid monthly plans starting at $49.

The Adobe collection of analytics products gives marketing, product, and business teams insight into customer behaviors as they move across channels, products, content, and services.

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

Adzooma is a PPC management and optimization platform for Google, Microsoft, and Meta Ads. It offers a free plan plus paid monthly plans for broader reporting, alerts, and optimization workflows.

Adzviser is a marketing analytics platform that lets you interact with data via AI agents, dynamic spreadsheets, and BI dashboards. It offers starter plans starting at $34.99 per month and integrates with Google Sheets and Looker Studio.

Agorapulse is a social media management platform offering paid per-seat plans starting at €79 per user per month, plus a 30-day free trial. They also provide 100% free social media tools on a dedicated page.

Ahrefs helps marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

AirOps is the first end-to-end content engineering platform that helps brands create and scale quality content that wins AI search.

Albert is a cloud-based AI marketing platform that autonomously orchestrates and optimizes cross-channel campaigns. It plugs into a marketer’s existing tech stack and acts as a self-learning ally for marketers.

Amazon Ads provides self-service advertising solutions, including Sponsored Ads and Brand Stores, designed for businesses of all sizes. It helps brands reach customers on Amazon and beyond with flexible advertising options.

Amplitude is a digital analytics platform for product analytics and experimentation.

AnyTrack is a conversion tracking and attribution platform that connects ad platforms, analytics, ecommerce, and funnel tools with no-code setup and server-side tracking.

Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.

AppsFlyer helps brands attribute, understand, and engage users through a unified marketing platform built on the industry's most trusted attribution data.

AspireIQ provides influencer marketing software for e-commerce brands. It supports influencer discovery, product seeding, and a creator marketplace to drive user-generated content and ROI.

Attention Insight provides AI-powered heatmaps and predictive eye-tracking analytics to optimize design and advertising performance.

Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.

Get instant feedback on your ideas from AI personas that think and act like your target audience.

AuthoredUp is an all-in-one LinkedIn content creation and analytics tool. It helps create drafts, format, preview, and monitor LinkedIn growth.

Awin is a global affiliate marketing platform connecting advertisers, publishers, and agencies. It provides tracking, analytics, and partner management tools to optimize partnerships.

Transform your website's visibility with effective Backlink Management. Discover how to gain organic traffic effortlessly.

Bazaarvoice is the UGC platform enabling authentic ratings, reviews, visual UGC, and review syndication to power discovery and ecommerce conversion. It is headquartered in Austin, Texas, with global offices.

Beehiiv is a freemium newsletter platform that combines newsletters, websites, and monetization tools to grow audiences.

Birdeye is an agentic marketing platform for multi-location brands. It deploys AI agents to build presence, manage reputation, and drive growth across locations.

Bitly helps you generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data—all inside the Bitly Connections Platform.

Twitter Analytics & CRM platform for managing engagements at scale and understanding your audience. Pricing includes three paid plans with annual billing discounts.

Bloomreach provides the Agentic Platform for AI-powered personalization and real-time digital experiences. It targets ecommerce and B2B SaaS brands, enabling journey orchestration, retention, and optimization.

Bombora is the leader in B2B Intent data offering Company Surge® for identifying in-market accounts and aligning sales and marketing. The product supports HubSpot and Salesforce integrations.

Brand24 is an AI-powered social listening tool for real-time brand monitoring across social media, news, blogs, and more. It offers a 14-day free trial and tiered monthly subscription plans.

Brandwatch is a social intelligence platform offering consumer insights and analytics for brands. It combines social listening, AI analytics, and governance for enterprise teams.

Braze is the only customer engagement platform you need.

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional messaging, with a free sign-up option.

Brightcove's secure and scalable streaming platform empowers organizations to host, share, and monetize video content with reliability and ease. Elevate your video strategy—get a demo today.

BrightLocal offers local SEO software and services for agencies and local businesses. The platform helps users track rankings, build citations, manage online reviews, and report results.

Browse AI is an AI-powered data extraction platform that lets you scrape and monitor data from websites with no code, turning pages into live data pipelines.

Buffer is a social media management platform that helps publish, create, engage, and analyze content across channels. It offers a forever free plan alongside paid plans with a 14‑day free trial.

Buzzsprout offers free podcast hosting with paid plans starting at $19/month. It includes WordPress integration and an Affiliate Program feature.

BuzzStream is an outreach CRM and link-building platform that helps teams build targeted media lists, manage email outreach, and monitor links and campaign performance.

BuzzSumo is a content marketing tool that helps discover content ideas and track mentions. It also analyzes influencers and content performance.

Campaign Monitor is an email marketing platform that enables campaigns, automation, and customer journeys for businesses. It offers a free plan and paid tiers.

Casted is the podcast content marketing platform for B2B brands that execute.

Circle is a community platform for creators, brands, and education businesses to run member communities, courses, events, discussions, and paid memberships.

Circleboom is a social media management platform for planning, automating, and scheduling posts across networks. It also provides Twitter follower insights, analytics, search, and tweet-management tools.

PRWeb is a press release distribution service by Cision that helps brands boost online visibility by distributing content to media outlets and search engines. Pricing is per news release with Basic, Standard, Advanced, and Premium packages listed at $120, $245, $360, and $480 respectively.