Smartify Marketing

MarTech Index

Find the right marketing tools without starting from a blank spreadsheet.

Mardex is a curated directory for discovering, filtering, comparing, and shortlisting marketing technology. Search by tool, use case, category, integration, or pricing signal; then add strong candidates to compare or to your shopping list.

Back to Mardex

Tool profile

Google Tag Manager

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising

Google Tag Manager is a free tag management system for deploying analytics, advertising, and third-party website tags without editing site code for every change.

Marketing OperationsMarketing Analytics & AttributionPerformance Advertising
Official website

Use Cases

Tag/Pixel Management
Data Sync & ETL
Attribution Modeling
Dashboard & Reporting
Retargeting
Workflow Automation

Capabilities

No-code Builder
Template Library
API Access
Data Export
Data Sync
Integration Marketplace
RBAC (Role-based Access Control)
Compliance-ready

Pricing

Visibility
Public
ModelFree
Price Starts FromFree

Integrations

N/A

Source

https://tagmanager.google.com/