Attribution Modeling tools

Accutics helps marketing teams take control of campaign data through governance, taxonomy and validation starting with a free Trackcheck assessment.

The Adobe collection of analytics products gives marketing, product, and business teams insight into customer behaviors as they move across channels, products, content, and services.

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

Amazon Ads provides self-service advertising solutions, including Sponsored Ads and Brand Stores, designed for businesses of all sizes. It helps brands reach customers on Amazon and beyond with flexible advertising options.

AnyTrack is a conversion tracking and attribution platform that connects ad platforms, analytics, ecommerce, and funnel tools with no-code setup and server-side tracking.

AppsFlyer helps brands attribute, understand, and engage users through a unified marketing platform built on the industry's most trusted attribution data.

Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.

Awin is a global affiliate marketing platform connecting advertisers, publishers, and agencies. It provides tracking, analytics, and partner management tools to optimize partnerships.

CaliberMind is a B2B GTM intelligence and marketing attribution platform that unifies fragmented marketing, CRM, engagement, and revenue data for attribution, ABM insights, buyer journey analytics, and marketing mix modeling.

CJ Affiliate is a leading affiliate marketing network and platform for advertisers, publishers, and creators. It offers a global, data-driven platform with integrated tech partners and published case studies illustrating scalable, full-funnel performance.

Claritas delivers custom targeting and audience segmentation using its proprietary data assets and Identity Graph. Pricing includes Pay As You Go (per report) and annual subscription plans.

Cometly provides marketing attribution software with real-time ad insights and ROI proof. It features AI-powered analytics and integrations with major platforms like HubSpot, Salesforce, and Shopify.

Commanders Act provides the Cookieless Marketing Data Platform with PlatformX and Real-Time CDP to collect, unify, and activate customer data across devices and channels. The platform emphasizes server-side tagging and privacy-compliant data activation.

Criteo is the commerce intelligence platform that uses AI decisioning and vast commerce data to power ads and measurement across retailers, brands, and agencies.

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Digger by Digtective helps you optimize your marketing with accurate conversions tracking.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Facebook Ads Manager is Meta's advertising platform for creating, managing, and optimizing ads on Facebook and Instagram.

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Looker Studio is Google's free dashboard and reporting tool for turning marketing, analytics, and business data into interactive reports and visualizations.

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Google Tag Manager is a free tag management system for deploying analytics, advertising, and third-party website tags without editing site code for every change.

GreyMetrics provides automated marketing reports and dashboards for agencies, connecting data from 20+ marketing data sources.

Improvado is an AI-powered marketing analytics platform for marketing teams in medium to large-scale enterprises and agencies. It helps automate marketing intelligence and reporting to support decision-making.

Klipfolio is a self-service BI and dashboard platform that connects to hundreds of services and APIs to automate data retrieval and visualize dashboards. It emphasizes spreadsheet-like familiarity and customizable dashboards across spreadsheets, APIs, databases, and cloud apps.

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

LiveRamp is the data collaboration platform of choice for the world's most innovative companies.

Madgicx is an AI-powered marketing platform that autonomously manages Meta (Facebook) ads, optimizing campaigns, creatives, and budgets. It positions itself as an autonomous media buyer and AI creative strategist.

Matomo Analytics is a privacy‑first web analytics platform with cloud and On‑Premise hosting, emphasizing data ownership and GDPR/CCPA compliance. It offers a free cloud trial and On‑Premise deployment.

Metadata helps you get your ad channels, marketing automation platform and Salesforce connected with Metadata in 60 minutes or less.

Microsoft Advertising (Bing Ads) enables AI-assisted pay-per-click advertising across search, display, video, and shopping networks. Copilot in Microsoft Advertising Platform provides AI-generated ad assets and performance insights.

Power BI is Microsoft's data visualization and business intelligence platform for self-service analytics and interactive reporting. It integrates with the broader Microsoft Power Platform and supports data connectivity, modeling, and AI-assisted insights.

NRICH is an ABM platform offering ICP builder, intent data, ABM advertising, and account-based pipeline attribution for B2B marketers.

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Plausible Analytics is an independent, open-source web analytics platform focused on privacy. It uses a flat-subscription pricing model starting at $9/month with no freemium or pure free tier.

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Quantcast is an AI-powered advertising platform. It uses the Audience Graph to optimize campaigns and reach audiences across every device and channel.

Rakuten Advertising connects advertisers and publishers leveraging AI and data to maximize growth.

Rampmetrics delivers full-funnel marketing attribution and campaign tracking to connect marketing activity to revenue, with API access, Slack alerts, and CRM integrations.

Recotap is an AI-powered ABM platform for LinkedIn. It ingests signals, segments accounts, and personalizes campaigns to improve ROI.

Refersion provides affiliate marketing and tracking software with first-party tracking, automated payouts, and multi-currency support. It integrates with Shopify, WooCommerce, BigCommerce, Stripe, Salesforce, and more.