Attribution Modeling tools

Accutics helps marketing teams take control of campaign data through governance, taxonomy and validation starting with a free Trackcheck assessment.

The Adobe collection of analytics products gives marketing, product, and business teams insight into customer behaviors as they move across channels, products, content, and services.

AdRoll is a digital advertising platform that connects messages to audiences, data to insights, and technology to results.

Amazon Ads provides self-service advertising solutions, including Sponsored Ads and Brand Stores, designed for businesses of all sizes. It helps brands reach customers on Amazon and beyond with flexible advertising options.

AnyTrack is a conversion tracking and attribution platform that connects ad platforms, analytics, ecommerce, and funnel tools with no-code setup and server-side tracking.

AppsFlyer helps brands attribute, understand, and engage users through a unified marketing platform built on the industry's most trusted attribution data.

Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.

Awin is a global affiliate marketing platform connecting advertisers, publishers, and agencies. It provides tracking, analytics, and partner management tools to optimize partnerships.

CaliberMind is a B2B GTM intelligence and marketing attribution platform that unifies fragmented marketing, CRM, engagement, and revenue data for attribution, ABM insights, buyer journey analytics, and marketing mix modeling.

CJ Affiliate is a leading affiliate marketing network and platform for advertisers, publishers, and creators. It offers a global, data-driven platform with integrated tech partners and published case studies illustrating scalable, full-funnel performance.

Claritas delivers custom targeting and audience segmentation using its proprietary data assets and Identity Graph. Pricing includes Pay As You Go (per report) and annual subscription plans.

Cometly provides marketing attribution software with real-time ad insights and ROI proof. It features AI-powered analytics and integrations with major platforms like HubSpot, Salesforce, and Shopify.

Commanders Act provides the Cookieless Marketing Data Platform with PlatformX and Real-Time CDP to collect, unify, and activate customer data across devices and channels. The platform emphasizes server-side tagging and privacy-compliant data activation.

Criteo is the commerce intelligence platform that uses AI decisioning and vast commerce data to power ads and measurement across retailers, brands, and agencies.

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Digger by Digtective helps you optimize your marketing with accurate conversions tracking.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Facebook Ads Manager is Meta's advertising platform for creating, managing, and optimizing ads on Facebook and Instagram.

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Looker Studio is Google's free dashboard and reporting tool for turning marketing, analytics, and business data into interactive reports and visualizations.

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Google Tag Manager is a free tag management system for deploying analytics, advertising, and third-party website tags without editing site code for every change.

GreyMetrics provides automated marketing reports and dashboards for agencies, connecting data from 20+ marketing data sources.

Improvado is an AI-powered marketing analytics platform for marketing teams in medium to large-scale enterprises and agencies. It helps automate marketing intelligence and reporting to support decision-making.

Klipfolio is a self-service BI and dashboard platform that connects to hundreds of services and APIs to automate data retrieval and visualize dashboards. It emphasizes spreadsheet-like familiarity and customizable dashboards across spreadsheets, APIs, databases, and cloud apps.

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

LiveRamp is the data collaboration platform of choice for the world's most innovative companies.

Madgicx is an AI-powered marketing platform that autonomously manages Meta (Facebook) ads, optimizing campaigns, creatives, and budgets. It positions itself as an autonomous media buyer and AI creative strategist.

Matomo Analytics is a privacy‑first web analytics platform with cloud and On‑Premise hosting, emphasizing data ownership and GDPR/CCPA compliance. It offers a free cloud trial and On‑Premise deployment.

Metadata helps you get your ad channels, marketing automation platform and Salesforce connected with Metadata in 60 minutes or less.

Microsoft Advertising (Bing Ads) enables AI-assisted pay-per-click advertising across search, display, video, and shopping networks. Copilot in Microsoft Advertising Platform provides AI-generated ad assets and performance insights.

Power BI is Microsoft's data visualization and business intelligence platform for self-service analytics and interactive reporting. It integrates with the broader Microsoft Power Platform and supports data connectivity, modeling, and AI-assisted insights.

Minerva is an agentic consumer marketing platform that unifies and enriches first-party customer data, builds audience segments, generates and activates campaigns, and measures performance through AI data engineering and analytics agents.

NRICH is an ABM platform offering ICP builder, intent data, ABM advertising, and account-based pipeline attribution for B2B marketers.

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Northbeam is a marketing intelligence and attribution platform for ecommerce and growth teams, combining multi-touch attribution, first-party data optimization, creative analytics, product analytics, benchmarks, and revenue measurement.

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Plausible Analytics is an independent, open-source web analytics platform focused on privacy. It uses a flat-subscription pricing model starting at $9/month with no freemium or pure free tier.

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Quantcast is an AI-powered advertising platform. It uses the Audience Graph to optimize campaigns and reach audiences across every device and channel.

Rakuten Advertising connects advertisers and publishers leveraging AI and data to maximize growth.

Rampmetrics delivers full-funnel marketing attribution and campaign tracking to connect marketing activity to revenue, with API access, Slack alerts, and CRM integrations.

Recotap is an AI-powered ABM platform for LinkedIn. It ingests signals, segments accounts, and personalizes campaigns to improve ROI.

Refersion provides affiliate marketing and tracking software with first-party tracking, automated payouts, and multi-currency support. It integrates with Shopify, WooCommerce, BigCommerce, Stripe, Salesforce, and more.

Reporting Ninja is a digital marketing reporting tool for agencies and online marketers to automate client reports across analytics, PPC, social, and SEO.

Rockerbox is a marketing measurement platform that unifies multi-touch attribution, marketing mix modeling, incrementality testing, and marketing data foundations to help teams understand channel performance.

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Twilio Segment is a customer data platform that collects, unifies, and activates customer data across apps and destinations to build unified profiles.

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Sona Identification helps you grow revenue with a simple, yet powerful, revenue attribution platform.

Source is an AI-powered B2B marketing attribution platform for tracking campaign performance, connecting CRM and ad data, and understanding which channels drive pipeline. It offers a free account path with paid subscription terms.

Spectacle helps connect marketing effort to revenue with LTV-focused attribution for SaaS and B2B. It aims to make marketing measurable in pipeline, revenue, CAC and payback.

Stape provides server-side tracking hosting, power-ups, and APIs for Google Tag Manager. It helps improve data quality, extend cookie lifetimes, and manage consent.

Supermetrics is a Marketing Intelligence Platform that connects marketing data, analyzes results, and activates insights across dashboards and destinations. It serves agencies, brands, and enterprises of varying sizes.

Swydo is an automated marketing reporting and monitoring platform with white-label capabilities and broad data-source integrations.

Taboola is a performance advertising platform that helps advertisers reach audiences across publisher sites via content discovery. It emphasizes AI-powered optimization and first-party audience targeting.

TapClicks provides an all-in-one marketing platform with analytics, reporting, and automation. It unifies data from multiple sources and automates reporting workflows.

Tapfiliate is an affiliate tracking and management platform that helps create, track, and scale affiliate, referral, influencer, and brand ambassador programs.

Tealium iQ is Tealium's real-time customer data platform (CDP) designed to collect, unify, and activate customer data across web, mobile, offline, and IoT through a real-time data layer and integrations.

The Trade Desk is a leading demand-side platform (DSP) for programmatic digital advertising. It enables brands and agencies to buy cross-channel media with advanced data-driven targeting and measurement.

Trendemon is an all-inclusive buyer journey orchestration solution.

Triple Whale is an ecommerce analytics and attribution platform combining Moby AI, pixel tracking, data warehousing, integrations, MMM, MTA, incrementality, creative insights, and real-time business dashboards.

TripleLift is a technology company rooted at the intersection of creative, media, and data. It delivers creative and technology-powered advertising solutions for advertisers and publishers to drive measurable impact.

Whatagraph is the AI-powered marketing intelligence platform for effortless reporting.

Wicked Reports provides first-party attribution showing which ads acquire first-time buyers and trains Meta’s AI with Advanced Signal. It delivers weekly Scale/Chill/Kill actions to optimize new-customer acquisition.

Zoho Marketing Automation helps marketing teams with lead nurturing, email campaign automation, audience segmentation and supports AI-powered and no-code builder capabilities.