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Data Analytics tools

Explore 74 MarTech tools that support Data Analytics. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.

Piwik PRO

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Attribution Modeling
Funnel/Cohort Analysis
Dashboard & Reporting
Data Analytics
Tag/Pixel Management
Audience Segmentation
Data Sync & ETL
Integrates:WordPress
Price starts from:€35/month
Plausible Analytics

Marketing Analytics & Attribution, Marketing Operations

Plausible Analytics is an independent, open-source web analytics platform focused on privacy. It uses a flat-subscription pricing model starting at $9/month with no freemium or pure free tier.

Dashboard & Reporting
Data Analytics
Attribution Modeling
UTM Governance
Conversion Rate Optimization
Integrates:Looker Studio, Slack
Price starts from:$9/month
Qualtrics

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Communications & PR

Qualtrics is the Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Brand Mentions & SOV
Integrates:Marketo
Price starts from:Quote requested
Replai

Performance Advertising, Content Marketing, Marketing Analytics & Attribution, Social Media Marketing

Replai is a creative intelligence platform for marketing performance that uses AI to optimize mobile-app creatives.

Video Creation
Ad Creative Generation
Ad Creative Testing
Data Analytics
Dashboard & Reporting
Content Repurposing
Bid/Budget Optimization
Integrates:N/A
Price starts from:Quote requested
Reporting Ninja

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations, Social Media Marketing

Reporting Ninja is a digital marketing reporting tool for agencies and online marketers to automate client reports across analytics, PPC, social, and SEO.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Bid/Budget Optimization
Partner Performance Tracking
Integrates:Looker Studio
Price starts from:$20/month
ROIVENUE

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Attribution Modeling
Data Analytics
Dashboard & Reporting
Bid/Budget Optimization
CAC/LTV Forecasting
Data Sync & ETL
Integrates:BigQuery, Looker Studio, WordPress
Price starts from:Quote requested
Segment

Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Performance Advertising, Product Marketing

Twilio Segment is a customer data platform that collects, unifies, and activates customer data across apps and destinations to build unified profiles.

Data Sync & ETL
Audience Segmentation
Data Analytics
Attribution Modeling
Journey Orchestration
Retargeting
Dashboard & Reporting
UTM Governance
Integrates:BigQuery, Salesforce, Slack +1
Price starts from:Free
SegMetrics

Marketing Analytics & Attribution, Performance Advertising, Lifecycle & CRM Marketing, Marketing Operations

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Attribution Modeling
Dashboard & Reporting
Funnel/Cohort Analysis
CAC/LTV Forecasting
Retargeting
Data Sync & ETL
Data Analytics
Integrates:HubSpot, Looker Studio, Marketo +7
Price starts from:$57/month
Seventh Sense

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Seventh Sense provides AI-powered email send-time optimization for HubSpot and Marketo. Its AI-driven scheduling aims to boost engagement by sending emails at times when recipients are most likely to engage.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Marketo
Price starts from:$80/month billed annually
ShareThis

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Business Development

ShareThis is a technology company based in Palo Alto, CA, with offices in New York, Chicago, and Los Angeles. It provides free website tools and plugins for online content creators.

Audience Segmentation
Intent Signal Monitoring
Competitive Intelligence
Data Analytics
Data Sync & ETL
Retargeting
Paid Campaign Setup
Prospecting Outreach
Integrates:Shopify, WordPress
Price starts from:Free
SimilarWeb

SEO&GEO/AIO, Marketing Analytics & Attribution, Performance Advertising, Business Development, Product Marketing

Similarweb provides AI-powered digital data intelligence for real-time market insights into websites and apps. Learn about Similarweb's mission, vision, and offerings on the official site.

Competitive Intelligence
Keyword Research
SERP Rank Tracking
GEO/AIO Optimization
Dashboard & Reporting
Data Analytics
Paid Campaign Setup
Audience Segmentation
Prospecting Outreach
Integrates:Looker Studio, Salesforce, Snowflake
Price starts from:$99/month billed annually
Sitebulb

SEO&GEO/AIO, Marketing Operations, Marketing Analytics & Attribution

Sitebulb is a website crawler for technical SEO audits with desktop and cloud crawling. It emphasizes actionable insights, visualizations, and team collaboration.

Technical SEO Audit
On-page Optimization
SERP Rank Tracking
Dashboard & Reporting
Data Analytics
Workflow Automation
Integrates:N/A
Price starts from:$18/month
Smaply

Product Marketing, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Smaply is a customer journey management software that helps teams visualize, analyze, and act on insights to improve customer experience. It features AI-assisted synthesis and integration with common analytics and collaboration tools.

Journey Orchestration
Audience Segmentation
Positioning & Messaging
Data Analytics
Workflow Automation
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Spectacle

Marketing Analytics & Attribution, Performance Advertising, ABM & Demand Generation, Lead Generation & Conversion

Spectacle helps connect marketing effort to revenue with LTV-focused attribution for SaaS and B2B. It aims to make marketing measurable in pipeline, revenue, CAC and payback.

Attribution Modeling
Dashboard & Reporting
Data Analytics
Funnel/Cohort Analysis
CAC/LTV Forecasting
Retargeting
Account-based Campaigns
Integrates:HubSpot, Slack
Price starts from:$99/month
Supermetrics

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising, Social Media Marketing, SEO&GEO/AIO

Supermetrics is a Marketing Intelligence Platform that connects marketing data, analyzes results, and activates insights across dashboards and destinations. It serves agencies, brands, and enterprises of varying sizes.

Data Sync & ETL
Dashboard & Reporting
Data Analytics
Attribution Modeling
Bid/Budget Optimization
Partner Performance Tracking
Integrates:BigQuery, HubSpot, Looker Studio +7
Price starts from:$37/month billed annually
SurveyMonkey

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Event Marketing, Lead Generation & Conversion

SurveyMonkey provides AI-powered online surveys and forms for employee and customer feedback, market research, and event registrations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Event Registration Management
Form/Popup Lead Capture
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
SurveySparrow

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing, Lead Generation & Conversion, Communications & PR

SurveySparrow is an AI-powered customer feedback platform enabling multi-channel surveys. It offers integrations with HubSpot and Salesforce, plus a template library and compliance-ready features.

Data Analytics
Dashboard & Reporting
Form/Popup Lead Capture
Retention/Winback
Audience Segmentation
Brand Mentions & SOV
Positioning & Messaging
Integrates:HubSpot, Salesforce
Price starts from:Free
Swydo

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, SEO&GEO/AIO, Social Media Marketing

Swydo is an automated marketing reporting and monitoring platform with white-label capabilities and broad data-source integrations.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Bid/Budget Optimization
SERP Rank Tracking
Integrates:BigQuery, HubSpot, Looker Studio
Price starts from:€62/month billed annually
Talkwalker

Social Media Marketing, Marketing Analytics & Attribution, Communications & PR, Product Marketing

Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams.

Social Listening & Sentiment
Brand Mentions & SOV
Competitive Intelligence
Crisis Monitoring & Response
Audience Segmentation
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Quote requested
TapClicks

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising, Social Media Marketing, SEO&GEO/AIO

TapClicks provides an all-in-one marketing platform with analytics, reporting, and automation. It unifies data from multiple sources and automates reporting workflows.

Data Sync & ETL
Dashboard & Reporting
Data Analytics
Attribution Modeling
Bid/Budget Optimization
Workflow Automation
CAC/LTV Forecasting
Integrates:N/A
Price starts from:Quote requested
Tubular Labs

Marketing Analytics & Attribution, Social Media Marketing, Content Marketing, Product Marketing

Tubular Labs provides social video insights and analytics to help brands, agencies, and creators grow audiences, optimize investments, and build partnerships.

Dashboard & Reporting
Data Analytics
Social Listening & Sentiment
Brand Mentions & SOV
Content Ideation
Competitive Intelligence
Audience Segmentation
Integrates:N/A
Price starts from:Quote requested
Uplifted AI

Performance Advertising, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

Uplifted AI is an AI-powered platform for creative asset management and analytics. It organizes assets, tags scenes, generates briefs, and surfaces performance insights to optimize ads.

Ad Creative Generation
Ad Creative Testing
Video Creation
Content Repurposing
Dashboard & Reporting
Data Analytics
Integrates:Salesforce, Slack
Price starts from:Free
VenturusAI

Product Marketing, Business Development, Marketing Analytics & Attribution

VenturusAI is an AI-powered platform that analyzes business ideas and generates in-depth reports (SWOT, PESTEL, Porter’s Five Forces) and pitch materials to support strategy and go-to-market planning.

Product Launch
Positioning & Messaging
Competitive Intelligence
Data Analytics
Integrates:N/A
Price starts from:Free
Vizologi

Product Marketing, Business Development, Marketing Analytics & Attribution

Vizologi offers AI-powered tools to generate ideas, analyze markets and competitors, and automate business plan creation. It provides features like brainstorming ideas, market analysis, product naming, and business model canvases.

Competitive Intelligence
Product Launch
Positioning & Messaging
Data Analytics
Integrates:N/A
Price starts from:$9/month billed annually
VWO

Lead Generation & Conversion, Product Marketing, Marketing Analytics & Attribution, Performance Advertising

VWO provides a digital experience optimization platform for experimentation, personalization, and analytics. It is trusted by 3000+ brands.

Conversion Rate Optimization
Ad Creative Testing
Landing Page Creation
Audience Segmentation
Data Analytics
Dashboard & Reporting
Integrates:Shopify
Price starts from:Free
Whatagraph

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, Social Media Marketing, SEO&GEO/AIO

Whatagraph is the AI-powered marketing intelligence platform for effortless reporting.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Bid/Budget Optimization
CAC/LTV Forecasting
Integrates:BigQuery, HubSpot, Looker Studio +1
Price starts from:Free