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Lifecycle & CRM Marketing tools

Explore 192 Lifecycle & CRM Marketing tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

GetResponse

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Event Marketing, Marketing Analytics & Attribution

GetResponse is an online customer engagement platform offering email marketing, automation, landing pages, and CRM features. It enables multichannel campaigns to attract and nurture leads.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Landing Page Creation
Form/Popup Lead Capture
Webinar/Event Hosting
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:Free
Getsitecontrol

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Content Marketing

Getsitecontrol provides a set of widgets for website optimization, including popups, forms, and email marketing to engage visitors and boost conversions.

Form/Popup Lead Capture
Conversion Rate Optimization
Email Campaign Automation
Lead Nurturing
Audience Segmentation
Dashboard & Reporting
Integrates:HubSpot, Shopify, Zapier
Price starts from:Free
GlockApps

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

GlockApps provides an all-in-one email deliverability testing solution. It helps check spam scores, authentication, sender reputation, and domain/IP analytics to identify and resolve deliverability issues.

Email Campaign Automation
Dashboard & Reporting
Data Analytics
Workflow Automation
Integrates:N/A
Price starts from:Free
Grammarly

Content Marketing, Product Marketing, Lifecycle & CRM Marketing, Marketing Operations

Grammarly is on a mission to improve lives by improving communication. Learn more about our story and our future.

Content Writing
Content Ideation
Positioning & Messaging
Sales Enablement Content
Email Campaign Automation
Dashboard & Reporting
Integrates:Salesforce, Slack, Zapier
Price starts from:Free
GrowSurf

Partnership & Affiliate Marketing, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

GrowSurf is referral and affiliate program software for marketing and product teams that enables in-product referral and affiliate programs with minimal engineering overhead. It provides REST APIs, webhooks, integrations, and AI features to automate referral tracking and reward fulfillment.

Referral Program Management
Affiliate Program Management
Partner Performance Tracking
Form/Popup Lead Capture
Email Campaign Automation
Lead Nurturing
Conversion Rate Optimization
Dashboard & Reporting
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:$125.33/month billed annually
GrowthDrive

Partnership & Affiliate Marketing, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

GrowthDrive is a referral marketing software that helps turn visitors, leads, customers, partners and other stakeholders into powerful growth drivers.

Referral Program Management
Partner Performance Tracking
Affiliate Program Management
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Integrates:HubSpot
Price starts from:Free
Heybounce

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Heybounce is a cloud platform for real-time, scalable email address validation to reduce bounces and protect sender reputation. Pricing includes a free 100 credits and pay-as-you-go credits with volume discounts.

Data Sync & ETL
Email Campaign Automation
Lead Scoring
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
HeyGen

Content Marketing, Social Media Marketing, Product Marketing, Performance Advertising, Lifecycle & CRM Marketing

HeyGen helps marketing, sales, and enablement teams create AI-generated videos from scripts, images, audio, or avatars, with tools for translation, voice cloning, templates, and API-based video production.

Video Creation
Ad Creative Generation
Social Post Creation
Content Repurposing
Content Distribution
Sales Enablement Content
Product Launch
Outbound Personalization
Integrates:HubSpot, Slack
Price starts from:Free
HoppyCopy

Lifecycle & CRM Marketing, Content Marketing, Lead Generation & Conversion, Product Marketing

Hoppy Copy is an AI-powered email marketing platform that writes on-brand copy and automates newsletters. It integrates with popular tools to keep content and contacts in sync.

Email Campaign Automation
Content Writing
Content Ideation
Lead Nurturing
Retention/Winback
Landing Page Creation
Positioning & Messaging
Integrates:HubSpot, Notion, Shopify +1
Price starts from:$39/month
HoverBot

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

HoverBot offers product-aware AI chatbots for lead generation and customer support with guardrails, analytics, and privacy controls.

Conversational Lead Capture
Lead Routing & Handoff
Form/Popup Lead Capture
Lead Nurturing
Meeting Booking
Dashboard & Reporting
Workflow Automation
Integrates:Salesforce
Price starts from:Quote requested
HubSpot

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Content Writing
Content Calendar & Workflow
Data Sync & ETL
Prospecting Outreach
Dashboard & Reporting
Integrates:HubSpot, Looker Studio, Slack
Price starts from:Free
Humanic AI

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Humanic AI is an AI-native, agentic email marketing platform that automates personalized campaigns, send-time optimization, and data-driven growth. It integrates with Shopify and analytics sources to power triggered campaigns and cohort-based personalization.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Retention/Winback
Audience Segmentation
Ad Creative Testing
Dashboard & Reporting
Workflow Automation
Integrates:Shopify
Price starts from:Free
Hunter.io

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Hunter is an email finding and verification platform used for outreach and lead generation. It offers a Free plan and tiered paid plans.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Scoring
Data Sync & ETL
Workflow Automation
Integrates:Zapier
Price starts from:Free
Impartner PRM

Partnership & Affiliate Marketing, Marketing Operations, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

We draw on decades of experience with best practices in the channel combined with innovative technologies to create a perfectly personalized partner experience.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Content Distribution
Lead Routing & Handoff
Data Sync & ETL
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce
Price starts from:Quote requested
InboxKit

Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

InboxKit automates cold email infrastructure, provisioning unlimited domains and mailboxes and monitoring deliverability. It integrates with Google Workspace and Microsoft 365 to streamline large-scale campaigns.

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Data Sync & ETL
Workflow Automation
Integrates:N/A
Price starts from:$31/month
Infobip Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Infobip offers a full-stack, cloud communications platform for omnichannel engagement across email, SMS, chat, and APIs. It provides drag-and-drop builders, templates, and no-code capabilities to build and automate messaging at scale.

Journey Orchestration
Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Instantly

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Account Research
Lead Scoring
Data Sync & ETL
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$37.60/month billed annually
Involve Me

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing

Involve Me helps you build AI-powered quizzes, forms, calculators & landing pages that score leads, personalize outcomes, and trigger automated follow-ups.

Form/Popup Lead Capture
Lead Scoring
Audience Segmentation
Conversational Lead Capture
Email Campaign Automation
Conversion Rate Optimization
Dashboard & Reporting
Product Launch
Integrates:HubSpot, Marketo, Notion +4
Price starts from:Free
Jivo

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution, Social Media Marketing

JivoChat offers live chat software for websites with a free plan and paid per-agent tiers. It includes a 14-day trial and multi-channel support.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Community Management
Dashboard & Reporting
Workflow Automation
Integrates:N/A
Price starts from:Free
Jotform

Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Jotform offers an online form builder with drag-and-drop creation and publishing without coding. It provides a free plan alongside paid tiers.

Form/Popup Lead Capture
Landing Page Creation
Workflow Automation
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Free
Justuno ‑ Email & SMS Pop ups.

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Performance Advertising

Justuno is a website marketing automation platform focused on on-site pop-ups and personalized messaging to increase ecommerce conversions. It offers a freemium pricing model with a free plan alongside paid tiers.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Email Campaign Automation
Retention/Winback
Retargeting
Dashboard & Reporting
Ad Creative Testing
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Keap

Lead Generation & Conversion, Lifecycle & CRM Marketing

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

Lead Scoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$299/month
Klaviyo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Klaviyo is an AI-first B2C CRM and marketing platform that unifies marketing and service. It’s powered by K:AI agents to deliver personalized experiences across email, SMS, and more.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Data Sync & ETL
Retargeting
Integrates:Shopify, Slack
Price starts from:Free
Klearly

Marketing Analytics & Attribution, ABM & Demand Generation, Lifecycle & CRM Marketing, Business Development

Klearly is revenue guidance software for sales, marketing and customer success teams that helps use first-party data to drive predictable revenue.

Account Scoring
Lead Scoring
Pipeline Acceleration
Account Research
Intent Signal Monitoring
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot
Price starts from:Quote requested
Knak

Lifecycle & CRM Marketing, Content Marketing, Marketing Operations, Lead Generation & Conversion

Knak provides a no-code platform for creating on-brand emails and landing pages for enterprise marketing teams.

Email Campaign Automation
Landing Page Creation
Content Calendar & Workflow
Workflow Automation
Sales Enablement Content
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Konnect Insights

Social Media Marketing, Lifecycle & CRM Marketing, Communications & PR, Marketing Analytics & Attribution

Konnect Insights is an omnichannel CXM platform for social listening, analytics, ticketing, and CRM. It helps unify customer interactions across channels to improve service and decision making.

Community Management
Social Listening & Sentiment
Brand Mentions & SOV
Crisis Monitoring & Response
Retention/Winback
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Quote requested
Lavender

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, ABM & Demand Generation

Lavender provides an AI-powered email coaching platform with Ora, an AI sales agent that drafts and optimizes emails to boost reply rates and meetings. The product targets sales teams and SDRs to write better emails faster and improve pipeline velocity.

Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Account Research
Pipeline Acceleration
Integrates:Salesforce
Price starts from:Free
LeadIQ

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

LeadIQ is a B2B sales prospecting platform with data enrichment, AI-assisted account prospecting, and browser-based outreach. It integrates with major CRMs like Salesforce and HubSpot and supports in-browser workflow for prospecting.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Nurturing
Meeting Booking
Data Sync & ETL
Integrates:Salesforce, HubSpot
Price starts from:Free
LeadPages

Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Leadpages provides a landing page builder for lead generation with conversion tools, including A/B testing, lead capture, and analytics. It supports marketing automation and page optimization to help businesses convert visitors into leads and customers.

Landing Page Creation
Form/Popup Lead Capture
Conversion Rate Optimization
Ad Creative Testing
Lead Nurturing
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Listen Labs

Product Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Listen Labs helps marketing teams with positioning & messaging, competitive intelligence, audience segmentation and supports AI-powered and agentic automation capabilities.

Positioning & Messaging
Competitive Intelligence
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Quote requested
Listmonk

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion

Listmonk is a free, open-source, self-hosted newsletter, mailing list manager, and transactional mail solution.

Email Campaign Automation
Lead Nurturing
Audience Segmentation
Data Sync & ETL
Workflow Automation
Integrates:N/A
Price starts from:Free
Litmus

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Litmus is the all-in-one email marketing platform that provides tools to design, test, and optimize emails.

Email Campaign Automation
Ad Creative Testing
Workflow Automation
Dashboard & Reporting
Content Calendar & Workflow
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:$417/month billed annually
LiveChat

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

LiveChat is AI-powered live chat software for ecommerce and B2B that enables real-time website support and customer engagement. Pricing starts at $19 per seat per month.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce +1
Price starts from:$19/month billed annually
Loom

Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Loom is a video messaging platform for work that enables async communication through screen recording and video messages. It integrates with tools like Google Workspace, Slack, Salesforce, and Notion.

Video Creation
Sales Enablement Content
Content Repurposing
Positioning & Messaging
Prospecting Outreach
Lead Nurturing
Dashboard & Reporting
Meeting Booking
Integrates:HubSpot, Notion, Salesforce +1
Price starts from:Free
Lyne.ai

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

Lyne.ai provides AI-powered sales personalization and outbound email automation at scale. It offers a free plan and a pay-as-you-go usage-based pricing with credits.

Outbound Personalization
Email Campaign Automation
Prospecting Outreach
Account Research
Account Scoring
Lead Nurturing
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
MagicForm

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

AI-powered lead qualification and follow-up to boost top-of-funnel performance.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Form/Popup Lead Capture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Shopify +3
Price starts from:$49/month
Mail Tester

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Mail-tester.com provides a free tool to test email deliverability and spam score. The homepage describes the tool as free.

Email Campaign Automation
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Free
Mailchimp

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Performance Advertising

Mailchimp is an AI-powered email marketing and automation platform for small businesses.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Social Post Creation
Dashboard & Reporting
Retargeting
Integrates:Salesforce, Shopify, WooCommerce +2
Price starts from:Free
MailerLite

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

MailerLite is an email marketing platform offering automation, landing pages, signup forms, websites, and paid newsletters. It markets to creators and businesses worldwide and supports 24/7 award-winning customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Audience Segmentation
Dashboard & Reporting
Integrates:Notion, Shopify, WooCommerce +2
Price starts from:Free
Mailjet

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Mailjet provides email marketing software and an API for transactional emails. It offers a free plan and paid tiers starting at $17/month.

Email Campaign Automation
Lead Nurturing
Workflow Automation
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Mailtrack

Lifecycle & CRM Marketing, Business Development, Lead Generation & Conversion, Marketing Analytics & Attribution

Mailtrack is an email tracker for Gmail that shows when emails are opened and clicked. It provides real-time notifications and analytics to improve deliverability and engagement.

Email Campaign Automation
Prospecting Outreach
Lead Nurturing
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Free
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Medallia

Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Medallia provides an Experience Management Platform for customer, employee, and digital experiences. Pricing is customized with quote-based options; no public free tier is advertised.

Journey Orchestration
Dashboard & Reporting
Lead Scoring
Lead Nurturing
Social Listening & Sentiment
Integrates:N/A
Price starts from:Quote requested
Meera AI

Lead Generation & Conversion, Lifecycle & CRM Marketing, Event Marketing, Marketing Analytics & Attribution, Business Development

Meera AI is an AI texting platform built for sales and marketing to automate conversations and improves engagement with prospects and customers.

Conversational Lead Capture
Lead Nurturing
Lead Routing & Handoff
Meeting Booking
Event Registration Management
Post-event Nurture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Quote requested
Mindbody

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Mindbody provides all-in-one software for fitness, beauty, and wellness businesses to manage bookings, payments, marketing, and member engagement.

Meeting Booking
Retention/Winback
Email Campaign Automation
Dashboard & Reporting
Form/Popup Lead Capture
Audience Segmentation
Integrates:Marketo
Price starts from:$99/month
Mindmatrix Bridge PRM Software

Partnership & Affiliate Marketing, Marketing Operations, Lifecycle & CRM Marketing, Business Development, Marketing Analytics & Attribution

Mindmatrix Bridge PRM Software is a Unified Platform built to Engage and Enable Your Partners, Alliances & Direct Sales Teams.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Sales Enablement Content
Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Prospecting Outreach
Dashboard & Reporting
Integrates:Salesforce
Price starts from:Quote requested
Mixpanel

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Marketing Operations

Mixpanel provides self-serve product analytics to help teams understand user behavior and drive conversions, engagement, and retention. Try it free.

Data Analytics
Funnel/Cohort Analysis
Dashboard & Reporting
Retention/Winback
Audience Segmentation
Data Sync & ETL
Integrates:BigQuery, Slack, Snowflake
Price starts from:Free
MJML

Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

MJML is a markup language created by Mailjet to make the creation of responsive email easy.

Email Campaign Automation
Content Writing
Workflow Automation
Integrates:N/A
Price starts from:Free