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Lifecycle & CRM Marketing tools

Explore 192 Lifecycle & CRM Marketing tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

Moosend

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Content Marketing

Moosend is an email marketing and marketing automation platform. It offers a 30-day free trial (no credit card required) followed by flat-subscription pricing starting at $7/mo.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Integrates:N/A
Price starts from:$7/month billed annually
Nureply

Business Development, Lifecycle & CRM Marketing, Content Marketing, Lead Generation & Conversion

Nureply is an AI-powered cold email software designed to help businesses personalize outreach at scale, improve deliverability, and automate follow-ups, enabling sales and marketing teams to save time and boost revenue.

Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Content Writing
Lead Nurturing
Dashboard & Reporting
Integrates:HubSpot, Zapier
Price starts from:$16.58/month billed annually
Octave

Product Marketing, Lifecycle & CRM Marketing, ABM & Demand Generation, Content Marketing, Marketing Operations

Octave is the context engine for Growth and GTM teams, turning ICP intelligence into real-time context to power AI-driven GTM workflows.

Positioning & Messaging
Content Ideation
Content Writing
Lead Nurturing
Outbound Personalization
Sales Enablement Content
Account-based Campaigns
Workflow Automation
Integrates:N/A
Price starts from:Free
Oktopost

Social Media Marketing, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Oktopost is a B2B social media engagement and employee advocacy platform built to boost brand awareness, lead generation, and employee reach. It connects social activities to revenue through publishing, funnel-focused analytics, and CRM integrations.

Post Scheduling
Content Calendar & Workflow
Social Listening & Sentiment
Community Management
Content Distribution
Retargeting
Dashboard & Reporting
Brand Mentions & SOV
Integrates:HubSpot, Looker Studio, Marketo +4
Price starts from:$666.67/month billed annually
Omnisend

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Omnisend is an ecommerce marketing automation platform enabling email, SMS, and push campaigns in one platform. It targets growing ecommerce brands with omnichannel messaging.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Otter

Business Development, Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Otter helps you boost productivity & teamwork with Otter's seamless integrations!

Content Repurposing
Sales Enablement Content
Prospecting Outreach
Lead Nurturing
Meeting Booking
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack +2
Price starts from:Free
Outfunnel

Marketing Operations, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Business Development

Outfunnel is a sales-centric marketing workflow platform that syncs CRM and marketing data.

Data Sync & ETL
Lead Scoring
Email Campaign Automation
Form/Popup Lead Capture
Prospecting Outreach
Lead Nurturing
Workflow Automation
Integrates:BigQuery, HubSpot, Notion +5
Price starts from:$29/month billed annually
Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
Patreon

Community Marketing, Content Marketing, Lifecycle & CRM Marketing

Patreon helps creators build paid memberships and communities around their fans, with member posts, commerce, community engagement, and creator monetization.

Community Management
Community Platform Management
Member Onboarding
Member Engagement & Activation
Community Events
Advocacy Program Management
Content Distribution
Retention/Winback
Integrates:WordPress
Price starts from:Free
Pecan AI

Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Lead Scoring
Retention/Winback
Funnel/Cohort Analysis
CAC/LTV Forecasting
Data Analytics
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:BigQuery, HubSpot, Salesforce +2
Price starts from:$760/month billed annually
Perfect Corporation

Product Marketing, Lead Generation & Conversion, Content Marketing, Lifecycle & CRM Marketing, Social Media Marketing

Perfect Corp is a leading SaaS AI/AR beauty and fashion tech solutions provider. It offers AI/AR-powered experiences for brands and consumers, including YouCam AI.

Product Launch
Image creation
Video Creation
Conversion Rate Optimization
Conversational Lead Capture
Lead Nurturing
Social Post Creation
Integrates:N/A
Price starts from:Quote requested
Personizely - Popups & Forms

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Personizely is an all-in-one conversion rate optimization suite offering website personalization, A/B testing, and smart widgets.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Email Campaign Automation
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, Marketo, Shopify +3
Price starts from:$39/month
Pipedrive

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Pipedrive offers a CRM with a marketplace of apps to extend your sales workflow. It provides a 14-day free trial and per-seat pricing starting at €14 per license per month (billed yearly).

Lead Routing & Handoff
Prospecting Outreach
Lead Nurturing
Meeting Booking
Email Campaign Automation
Pipeline Acceleration
Dashboard & Reporting
Workflow Automation
Integrates:Zapier
Price starts from:€14/month billed annually
Podium

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Communications & PR

Podium is an AI-powered lead generation, management, and conversion platform for local businesses. It extends from review management to a multi-product suite that drives engagement and revenue.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Brand Mentions & SOV
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Postalytics

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Discover the power of direct mail for customer acquisition. You can effectively reach your audience with a high open rate and ROI.

Lead Nurturing
Retention/Winback
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Audience Segmentation
Integrates:HubSpot, Marketo, Salesforce +3
Price starts from:Free
Postcards by Designmodo

Lifecycle & CRM Marketing, Content Marketing, Marketing Operations

Postcards by Designmodo helps you build beautiful email designs, websites, and responsive landing pages with Designmodo's email & web design tools in minutes — no coding needed.

Email Campaign Automation
Content Writing
Sales Enablement Content
Workflow Automation
Integrates:N/A
Price starts from:Free
Postmark

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Postmark provides transactional email delivery via API and SMTP, with message streams to optimize deliverability. It offers a free developer tier and paid subscription plans.

Email Campaign Automation
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Nurturing
Integrates:N/A
Price starts from:Free
PrestaShop

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Performance Advertising, Marketing Analytics & Attribution

PrestaShop is an open-source ecommerce platform with a free core and a marketplace of paid modules and services. It also offers hosted and enterprise options.

Landing Page Creation
Email Campaign Automation
Paid Campaign Setup
Retargeting
Conversion Rate Optimization
Dashboard & Reporting
Audience Segmentation
Integrates:Shopify, WooCommerce
Price starts from:Free
Qualtrics

Marketing Analytics & Attribution, Product Marketing, Lifecycle & CRM Marketing, Communications & PR

Qualtrics is the Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.

Data Analytics
Dashboard & Reporting
Audience Segmentation
Competitive Intelligence
Positioning & Messaging
Retention/Winback
Brand Mentions & SOV
Integrates:Marketo
Price starts from:Quote requested
Quickreply

Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Analytics & Attribution

WhatsApp marketing automation platform for ecommerce (Shopify-focused). It provides broadcast messaging, multi-step drip campaigns, an AI chatbot, and a single inbox for team coordination.

Email Campaign Automation
Journey Orchestration
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Paid Campaign Setup
Retargeting
Dashboard & Reporting
Audience Segmentation
Integrates:N/A
Price starts from:Quote requested
Referral Factory

Lead Generation & Conversion, Partnership & Affiliate Marketing, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Referral Factory is a referral marketing software suite that works for all types of businesses. Build, launch and track your own referral program.

Referral Program Management
Form/Popup Lead Capture
Landing Page Creation
Lead Nurturing
Workflow Automation
Dashboard & Reporting
Partner Performance Tracking
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$76/month billed annually
Relay.app

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Relay.app helps you build a team of AI agents that work across Gmail, Notion, HubSpot, and hundreds of apps. Agents run proactively day and night and improve over time.

Workflow Automation
Data Sync & ETL
Lead Routing & Handoff
Email Campaign Automation
Content Writing
Dashboard & Reporting
Integrates:Notion, HubSpot, Slack +1
Price starts from:Free
Reply.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Reply.io is an AI-powered sales outreach platform enabling multichannel campaigns, lead discovery, and CRM integrations.

Prospecting Outreach
Outbound Personalization
Meeting Booking
Lead Nurturing
Lead Routing & Handoff
Account Research
Intent Signal Monitoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$99/month
ReplyZen

Social Media Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

ReplyZen is an AI-driven platform to reply, analyze, and moderate social media comments. It integrates with Shopify.

Community Management
Social Listening & Sentiment
Conversational Lead Capture
Retention/Winback
Dashboard & Reporting
UTM Governance
Integrates:Shopify
Price starts from:Quote requested
Reviewnicely

Communications & PR, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Social Media Marketing

Reviewnicely offers an AI-powered review management platform to request, manage, and showcase customer reviews.

Brand Mentions & SOV
Retention/Winback
Social Listening & Sentiment
Dashboard & Reporting
Content Distribution
Integrates:WooCommerce, Zapier
Price starts from:£25/month
RightResponse AI

Communications & PR, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Social Media Marketing

RightResponse AI provides AI-powered reputation management software for agencies, brands, and corporate teams. It enables AI-generated review responses, sentiment insights, and location-level analytics to grow customer acquisition and retention.

Brand Mentions & SOV
Retention/Winback
Social Listening & Sentiment
Dashboard & Reporting
Content Writing
Competitive Intelligence
Integrates:Zapier
Price starts from:$8/month billed annually
Roezan

Lifecycle & CRM Marketing, Lead Generation & Conversion, Event Marketing, Marketing Analytics & Attribution

Roezan is an SMS marketing platform for B2B SaaS that enables mass texting, two-way conversations, and automated message flows. It integrates with tools like HubSpot and Zapier.

Lead Nurturing
Event Promotion
Webinar/Event Hosting
Post-event Nurture
Conversational Lead Capture
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Integrates:HubSpot, Zapier
Price starts from:$50/month
Sakari SMS Texting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Sakari SMS Texting helps you boost your communication strategy with Sakari's SMS marketing software, featuring workflow automation, seamless integration, and in-depth analytics.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Workflow Automation
Form/Popup Lead Capture
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:From $25
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Salesforge

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

Salesforge is a multi-channel outbound sales platform with unlimited mailboxes and LinkedIn senders, plus AI SDR assistance. It targets sales teams looking to scale outreach and accelerate pipeline generation.

Prospecting Outreach
Outbound Personalization
Account Research
Lead Nurturing
Email Campaign Automation
Meeting Booking
Pipeline Acceleration
Lead Routing & Handoff
Integrates:N/A
Price starts from:$40/month billed annually
SalesMind AI

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing

SalesMind AI helps you discover SalesMind AI's story, mission, and the team driving innovation in AI sales automation.

Prospecting Outreach
Account Research
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Pipeline Acceleration
Integrates:HubSpot
Price starts from:$199/month
ScoreApp

Lead Generation & Conversion, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Event Marketing

ScoreApp makes quiz funnel marketing easy, so you can attract relevant warm leads, insightful data and increase your sales.

Form/Popup Lead Capture
Landing Page Creation
Conversational Lead Capture
Audience Segmentation
Lead Nurturing
Webinar/Event Hosting
Dashboard & Reporting
Conversion Rate Optimization
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Free
Segment

Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Performance Advertising, Product Marketing

Twilio Segment is a customer data platform that collects, unifies, and activates customer data across apps and destinations to build unified profiles.

Data Sync & ETL
Audience Segmentation
Data Analytics
Attribution Modeling
Journey Orchestration
Retargeting
Dashboard & Reporting
UTM Governance
Integrates:BigQuery, Salesforce, Slack +1
Price starts from:Free
SegMetrics

Marketing Analytics & Attribution, Performance Advertising, Lifecycle & CRM Marketing, Marketing Operations

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Attribution Modeling
Dashboard & Reporting
Funnel/Cohort Analysis
CAC/LTV Forecasting
Retargeting
Data Sync & ETL
Data Analytics
Integrates:HubSpot, Looker Studio, Marketo +7
Price starts from:$57/month
Send SMS or MMS via ProTexting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

ProTexting is an SMS and MMS marketing platform offering API access, webhooks, a no-code builder, templates, white-labeling, and compliance-ready messaging. It integrates with HubSpot, Salesforce, Shopify, and Zapier and serves B2B SaaS, ecommerce, agencies, and other industries.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$49/month
Sender

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

Sender is an email marketing platform offering a Free Forever plan and paid tiers starting at 6.10€/mo.

Email Campaign Automation
Lead Nurturing
Form/Popup Lead Capture
Landing Page Creation
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
SendinBlue

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional email, with a free forever plan and paid subscription tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Retention/Winback
Conversational Lead Capture
Data Sync & ETL
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier +1
Price starts from:Free
SendPulse

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Content Marketing

SendPulse offers a multi-channel marketing automation platform with email, web push, SMS, and chatbots. It provides a free plan and paid tiers, with no credit card required to start.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Conversational Lead Capture
Landing Page Creation
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier
Price starts from:Free
Seventh Sense

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Seventh Sense provides AI-powered email send-time optimization for HubSpot and Marketo. Its AI-driven scheduling aims to boost engagement by sending emails at times when recipients are most likely to engage.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Marketo
Price starts from:$80/month billed annually
Shopify Sync by Unific

Marketing Operations, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Lead Generation & Conversion

Unific is an iPaaS and CDP built for small and midsize ecommerce merchants. It helps turn data into insights, insights into action, and action into growth.

Data Sync & ETL
Journey Orchestration
Email Campaign Automation
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce
Price starts from:Free
Show Autopilot AI

Lifecycle & CRM Marketing, Content Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Show by Animaker offers an AI-powered email marketing platform with integrated CRM, analytics, and email templates. It is positioned by Animaker and centers on a video-first marketing approach.

Email Campaign Automation
Video Creation
Lead Nurturing
Conversational Lead Capture
Retention/Winback
Content Distribution
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Sleekflow - Conversational AI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Omnichannel AI messaging platform for businesses that centralizes conversations across WhatsApp, Instagram, SMS, and more. AI agents automate campaigns, lead routing, and customer support to boost engagement and conversion.

Conversational Lead Capture
Lead Routing & Handoff
Lead Nurturing
Retention/Winback
Journey Orchestration
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify
Price starts from:Free
Sleeknote

Lead Generation & Conversion, Lifecycle & CRM Marketing, Performance Advertising, Marketing Analytics & Attribution

Sleeknote is a popup builder for ecommerce and marketing that helps capture leads, boost conversions, and tailor visitor experiences with popups, forms, quizzes, and gamification. It offers a 14-day free trial with paid plans starting at €49/month (Core) and €68/month (Gamification).

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Retention/Winback
Lead Nurturing
Dashboard & Reporting
Integrates:Shopify
Price starts from:$55/month billed annually
Smaply

Product Marketing, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Smaply is a customer journey management software that helps teams visualize, analyze, and act on insights to improve customer experience. It features AI-assisted synthesis and integration with common analytics and collaboration tools.

Journey Orchestration
Audience Segmentation
Positioning & Messaging
Data Analytics
Workflow Automation
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Smore

Content Marketing, Communications & PR, Lifecycle & CRM Marketing, Event Marketing

Smore provides a newsletter builder for educators to create and share school newsletters with families and staff. It offers templates, translation features, and team collaboration.

Content Writing
Content Distribution
Email Campaign Automation
Event Promotion
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
SMS For Hubspot by SMSGlobal

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

SMSGlobal offers online SMS sending and receiving through APIs, plugins, and browser-based software, with a scalable CPaaS platform for sales and marketing.

Lead Nurturing
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Retention/Winback
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$36/month billed annually
SMS Message IQ

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Message IQ is a business SMS platform with deep HubSpot integration, delivering two-way SMS within marketing workflows.

Conversational Lead Capture
Lead Nurturing
Lead Routing & Handoff
Workflow Automation
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, WordPress
Price starts from:$29/month
SMSFactor

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

SMSFactor enables professional SMS messaging to engage leads and customers via an online platform, REST API, and CRM/e-commerce plugins.

Lead Nurturing
Retention/Winback
Prospecting Outreach
Event Promotion
Workflow Automation
Form/Popup Lead Capture
Integrates:HubSpot, Zapier
Price starts from:From €65