Back to Mardex

Category

Lifecycle & CRM Marketing tools

Explore 192 Lifecycle & CRM Marketing tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

2Chat: Sync Calls and WhatsApp Messages

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

2Chat provides all-in-one programmable WhatsApp automation for small teams that works with WhatsApp Messenger and WhatsApp Business, with an integrated phone system.

Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Slack, WordPress +1
Price starts from:$31/month billed annually
ActiveCampaign

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:$15/month
Activepieces

Marketing Operations, Lifecycle & CRM Marketing, Business Development

Activepieces is an AI-first workflow automation platform with a visual no-code builder for creating AI agents and automations. It supports cloud or self-hosted deployment and offers 642+ integrations with enterprise controls such as SSO, RBAC, audit logs, SOC 2 Type II, and GDPR.

Workflow Automation
Data Sync & ETL
Lead Scoring
Lead Routing & Handoff
Dashboard & Reporting
Integrates:Slack, Notion, HubSpot
Price starts from:Free
Aiixa

Product Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion

Aiixa provides AI-powered commerce solutions for retailers. Its platform features generative text, image generation, vision computing, and behavioral prediction.

Content Writing
Positioning & Messaging
Conversion Rate Optimization
Retention/Winback
Form/Popup Lead Capture
Integrates:Shopify
Price starts from:Quote requested
Air Traffic Control

Lifecycle & CRM Marketing, ABM & Demand Generation

Air Traffic Control enables ABM-style content experiences by personalizing content across channels using HubSpot integration. It automates content recommendations and measures impact across emails, landing pages, and ads.

Account-based Campaigns
Account Research
Integrates:HubSpot
Price starts from:Free
Apollo.io

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Analytics & Attribution

Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Meeting Booking
Lead Scoring
Lead Nurturing
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Integrates:Salesforce, HubSpot
Price starts from:Free
AppsFlyer

Performance Advertising, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

AppsFlyer helps brands attribute, understand, and engage users through a unified marketing platform built on the industry's most trusted attribution data.

Attribution Modeling
Data Analytics
Dashboard & Reporting
Audience Segmentation
Retargeting
Retention/Winback
Data Sync & ETL
Tag/Pixel Management
Integrates:Salesforce
Price starts from:Free
AWeber

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

AWeber helps you grow your audience and increase sales with AWeber's email marketing software, designed to help you engage customers and automate your marketing effortlessly.

Email Campaign Automation
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Journey Orchestration
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +4
Price starts from:Free
Beacons

Social Media Marketing, Content Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing

Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok. It offers a free plan with paid tiers to unlock advanced tools for growth and monetization.

Landing Page Creation
Content Distribution
Email Campaign Automation
Form/Popup Lead Capture
Affiliate Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
BeeFree

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations

Beefree is a drag-and-drop HTML email template builder for teams to design emails and landing pages. It offers a free Starter plan and paid tiers (Professional, Business, Enterprise) with monthly pricing.

Email Campaign Automation
Landing Page Creation
Content Calendar & Workflow
UTM Governance
Workflow Automation
Integrates:HubSpot
Price starts from:Free
Beehiiv

Content Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

Beehiiv is a freemium newsletter platform that combines newsletters, websites, and monetization tools to grow audiences.

Email Campaign Automation
Content Writing
Content Distribution
Landing Page Creation
Lead Nurturing
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Benchmark Email

Lifecycle & CRM Marketing, Lead Generation & Conversion

Benchmark Email is a profitable, self-funded email marketing software platform that’s scaled to $10M serving busy marketers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Landing Page Creation
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
BHN Rewards (formerly Rybbon)

Lead Generation & Conversion, Lifecycle & CRM Marketing, Event Marketing, Partnership & Affiliate Marketing, Business Development

Send digital e-gift cards as marketing incentives & rewards. Prepaid Virtual Visa, Mastercard, & more. Integrates with Marketo, HubSpot, SurveyMonkey, & Qualtrics.

Referral Program Management
Webinar/Event Hosting
Event Promotion
Lead Nurturing
Pipeline Acceleration
Retention/Winback
Integrates:Marketo, HubSpot
Price starts from:Free
Bloomreach

Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing, Marketing Analytics & Attribution, Content Marketing

Bloomreach provides the Agentic Platform for AI-powered personalization and real-time digital experiences. It targets ecommerce and B2B SaaS brands, enabling journey orchestration, retention, and optimization.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retargeting
Conversion Rate Optimization
Retention/Winback
Dashboard & Reporting
Content Distribution
Integrates:BigQuery, HubSpot, Salesforce +3
Price starts from:Quote requested
Bouncer Email Verification

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Bouncer is an email verification SaaS founded in 2017. It offers an email verification app, an API, real-time form protection (Bouncer Shield), and deliverability tools.

Email Campaign Automation
Data Sync & ETL
Workflow Automation
Integrates:HubSpot
Price starts from:$8/month
Braze

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Braze is the only customer engagement platform you need.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retention/Winback
Lead Nurturing
Conversational Lead Capture
Ad Creative Testing
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Brevo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional messaging, with a free sign-up option.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Retargeting
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Free
Calendly

Lead Generation & Conversion, Business Development, Marketing Operations, Lifecycle & CRM Marketing

Calendly is a scheduling platform that helps teams automate meeting booking and reminders for thousands of businesses.

Meeting Booking
Form/Popup Lead Capture
Lead Routing & Handoff
Prospecting Outreach
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Marketo, Pardot +3
Price starts from:Free
Call Loop SMS, Voice, Ringless

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development

Call Loop enables bulk SMS texting, voice broadcasting, and ringless voicemail for marketing campaigns. New users receive 25 free messages on signup.

Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Prospecting Outreach
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Marketo, WordPress
Price starts from:From $15
Campaign Monitor

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Campaign Monitor is an email marketing platform that enables campaigns, automation, and customer journeys for businesses. It offers a free plan and paid tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:Salesforce, Shopify, WordPress +1
Price starts from:Free
Cargo

ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations

Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.

Account Research
Account Scoring
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Chamaileon

Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Chamaileon provides a no-code drag-and-drop email builder and email creation platform. It enables scalable design, production, and brand-consistent emails.

Email Campaign Automation
Content Calendar & Workflow
Workflow Automation
Integrates:HubSpot, Marketo, Pardot +3
Price starts from:$333.33/month billed annually
Claude

Content Marketing, Product Marketing, Marketing Operations, Lifecycle & CRM Marketing

Claude is Anthropic's AI built for problem solvers, capable of tackling complex challenges, analyzing data, and writing code. It offers Free, Individual, Team, and Enterprise plans.

Content Writing
Content Ideation
Content Repurposing
Positioning & Messaging
Workflow Automation
Sales Enablement Content
Integrates:Slack, Notion
Price starts from:Free
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
Clerk Chat

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Clerk Chat offers AI Agents for performance marketing that automatically engage inbound leads across voice and messaging channels. It provides usage-based pricing at $1 per conversation and integrates with major platforms such as HubSpot, Salesforce, Slack, and Zapier.

Conversational Lead Capture
Lead Nurturing
Prospecting Outreach
Meeting Booking
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Quote requested
ClickFunnels

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

ClickFunnels is an all-in-one platform to build sales funnels, market, and sell products online. It is designed to be used without requiring a dedicated tech team.

Landing Page Creation
Conversion Rate Optimization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Workflow Automation
Affiliate Program Management
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$81/month billed annually
Close

Lifecycle & CRM Marketing, Business Development, Lead Generation & Conversion

Close is a CRM designed for small and scaling businesses, featuring built-in calling, email, and SMS, automation, and AI-powered guidance to help teams close deals faster.

Prospecting Outreach
Meeting Booking
Email Campaign Automation
Lead Routing & Handoff
Workflow Automation
Lead Nurturing
Form/Popup Lead Capture
Integrates:N/A
Price starts from:$9/month billed annually
CloudContactAI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

CloudContactAI is an all-in-one fully automated SMS, email, and voice communication solutions platform that leverages Artificial Intelligence capabilities.

Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Prospecting Outreach
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$25/month
Commanders Act

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Commanders Act provides the Cookieless Marketing Data Platform with PlatformX and Real-Time CDP to collect, unify, and activate customer data across devices and channels. The platform emphasizes server-side tagging and privacy-compliant data activation.

Attribution Modeling
Lead Nurturing
Journey Orchestration
Integrates:N/A
Price starts from:Quote requested
ConvertBox

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

ConvertBox is a platform for on-site engagement messages, lead capture forms, and segmentation. It supports A/B testing and real-time analytics.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Lead Nurturing
Ad Creative Testing
Dashboard & Reporting
Integrates:HubSpot
Price starts from:From $495
ConvertFlow

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Performance Advertising

ConvertFlow helps marketing teams launch high-converting campaigns and optimize funnels. It’s used by thousands of teams in 60+ countries.

Landing Page Creation
Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Retargeting
Ad Creative Testing
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +3
Price starts from:Free
ConvertKit + AI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. It helps creators grow audiences, automate campaigns, and sell with paid newsletters.

Email Campaign Automation
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Referral Program Management
Workflow Automation
Integrates:N/A
Price starts from:Free
Copy AI

Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

Content Writing
Positioning & Messaging
Sales Enablement Content
Prospecting Outreach
Outbound Personalization
Lead Scoring
Workflow Automation
Account Research
Account-based Campaigns
Integrates:HubSpot, Notion, Slack +1
Price starts from:$24/month billed annually
Crisp Instant Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Crisp Inbox is an all-in-one multichannel customer messaging platform with a shared inbox to centralize customer conversations.

Conversational Lead Capture
Lead Nurturing
Journey Orchestration
Email Campaign Automation
Workflow Automation
Community Management
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +4
Price starts from:Free
CTM (CallTrackingMetrics)

Marketing Analytics & Attribution, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$65/month billed annually
CustomerLabs CDP

Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Performance Advertising

CustomerLabs CDP is a first-party data ops platform that helps marketers collect and activate server-side, privacy-friendly data across ad and marketing platforms.

Data Sync & ETL
Tag/Pixel Management
Audience Segmentation
Retargeting
Dashboard & Reporting
Retention/Winback
Integrates:BigQuery, Shopify, WooCommerce
Price starts from:$99/month
Demandbase

ABM & Demand Generation, Business Development, Performance Advertising, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Demandbase provides an ABM platform for B2B go-to-market, unifying data and AI-powered insights. It enables automated workflows across marketing and sales.

Intent Signal Monitoring
Account Research
Account Scoring
Account-based Campaigns
Audience Segmentation
Retargeting
Outbound Personalization
Pipeline Acceleration
Dashboard & Reporting
Integrates:Pardot, Slack
Price starts from:Quote requested
Dialpad

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Dialpad offers an AI-native, Agentic AI-powered omnichannel contact center and communications platform. It integrates with major business apps and provides AI agents and automation across voice and chat.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Prospecting Outreach
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$15/month billed annually
Direct.me

Social Media Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Direct.me is a link-in-bio platform enabling creators to build a free mobile page to own their audience. It promotes a free-to-start experience with customizable pages and integrations.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Content Calendar & Workflow
Dashboard & Reporting
Email Campaign Automation
Integrates:N/A
Price starts from:Free
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested
Drip

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Ecommerce was built to unite unique people with unique goods online, but today, giant marketplaces are threatening that spirit. Drip is here to fight back and keep ecommerce independent.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:$39/month
Ecwid

Lead Generation & Conversion, Social Media Marketing, Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Lifecycle & CRM Marketing

Ecwid is an e-commerce platform that lets you add a store to any website and sell across channels (website, social, marketplaces). It offers centralized inventory, orders, and pricing with API access, templates, and analytics.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Paid Campaign Setup
Retargeting
Dashboard & Reporting
Data Sync & ETL
Email Campaign Automation
Retention/Winback
Integrates:Slack, WordPress
Price starts from:$5/month
Email Octopus Templates

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Email Octopus Templates helps you manage and email your subscribers for a fraction of the cost with EmailOctopus.

Email Campaign Automation
Lead Nurturing
Audience Segmentation
Form/Popup Lead Capture
Landing Page Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Email on Acid

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Email on Acid provides automated email pre-deployment QA with previews across devices, accessibility checks, and deliverability analytics. It offers paid plans (Basics, Premium, Enterprise) starting at $74/month billed annually with a 7-day free trial.

Email Campaign Automation
Ad Creative Testing
Workflow Automation
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Emailable

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Emailable is an email verification platform offering usage-based pricing with a free 250 credits option. It provides API access, a no-code builder, and integrations with major marketing platforms.

Data Sync & ETL
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Lead Scoring
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Free
Emailidea

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Emailidea helps you boost sales with the best email marketing platforms for eCommerce and startups.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Fireflies.ai

Business Development, Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Fireflies.ai is an AI-powered notetaker that automatically transcribes, summarizes, and analyzes meetings across major video platforms. It offers a Free plan plus paid per-seat tiers with annual billing options.

Meeting Booking
Sales Enablement Content
Content Repurposing
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free