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Marketing Operations tools

Explore 263 Marketing Operations tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
Pathmonk - AI Web Conversions

Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Pathmonk is an AI-powered CRO platform that analyzes user behavior to optimize website experiences and boost conversions.

Conversion Rate Optimization
Landing Page Creation
Conversational Lead Capture
Form/Popup Lead Capture
Retargeting
Dashboard & Reporting
Integrates:HubSpot, Shopify, Zapier
Price starts from:$450/month
Pecan AI

Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Lead Scoring
Retention/Winback
Funnel/Cohort Analysis
CAC/LTV Forecasting
Data Analytics
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:BigQuery, HubSpot, Salesforce +2
Price starts from:$760/month billed annually
PepperContent

Content Marketing, SEO&GEO/AIO, Marketing Operations, Marketing Analytics & Attribution

Pepper Content blends top-tier freelance talent with AI-enabled workflows to deliver content-led growth for brands. It offers enterprise-grade Gen AI solutions and GEO/SEO capabilities via Atlas to boost AI-driven visibility and ROI.

Content Ideation
Content Writing
Content Distribution
Content Calendar & Workflow
GEO/AIO Optimization
Keyword Research
On-page Optimization
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
PhantomBuster

Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion

PhantomBuster is a web automation platform for real-time sales prospecting that lets you run scrapers and workflows to enrich leads across 15+ data sources. It enables extracting leads from LinkedIn and other sources, enriching data, and triggering outreach workflows.

Prospecting Outreach
Account Research
Data Sync & ETL
Workflow Automation
Audience Segmentation
Outbound Personalization
Integrates:HubSpot
Price starts from:Free
Pingdom

Marketing Operations, SEO&GEO/AIO, Marketing Analytics & Attribution

Pingdom is a website performance and uptime monitoring tool.

Technical SEO Audit
Dashboard & Reporting
Workflow Automation
Data Analytics
Integrates:Shopify, Slack
Price starts from:$10/month
Pipedrive

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Pipedrive offers a CRM with a marketplace of apps to extend your sales workflow. It provides a 14-day free trial and per-seat pricing starting at €14 per license per month (billed yearly).

Lead Routing & Handoff
Prospecting Outreach
Lead Nurturing
Meeting Booking
Email Campaign Automation
Pipeline Acceleration
Dashboard & Reporting
Workflow Automation
Integrates:Zapier
Price starts from:€14/month billed annually
Piwik PRO

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Attribution Modeling
Funnel/Cohort Analysis
Dashboard & Reporting
Data Analytics
Tag/Pixel Management
Audience Segmentation
Data Sync & ETL
Integrates:WordPress
Price starts from:€35/month
Pixel Compress

Marketing Operations, Content Marketing, SEO&GEO/AIO

Effortlessly optimize your HubSpot images in minutes with our compression tool. Boost site speed, enhance SEO, and maintain quality with a single click.

Image creation
Technical SEO Audit
On-page Optimization
Workflow Automation
Integrates:HubSpot
Price starts from:Free
Planable

Social Media Marketing, Content Marketing, Marketing Operations, Marketing Analytics & Attribution

Planable is a collaborative social media management tool for planning, reviewing, and scheduling posts. It offers a free plan with paid workspaces.

Content Calendar & Workflow
Post Scheduling
Social Post Creation
Content Ideation
Content Writing
Content Distribution
Workflow Automation
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Plausible Analytics

Marketing Analytics & Attribution, Marketing Operations

Plausible Analytics is an independent, open-source web analytics platform focused on privacy. It uses a flat-subscription pricing model starting at $9/month with no freemium or pure free tier.

Dashboard & Reporting
Data Analytics
Attribution Modeling
UTM Governance
Conversion Rate Optimization
Integrates:Looker Studio, Slack
Price starts from:$9/month
Postalytics

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Discover the power of direct mail for customer acquisition. You can effectively reach your audience with a high open rate and ROI.

Lead Nurturing
Retention/Winback
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Audience Segmentation
Integrates:HubSpot, Marketo, Salesforce +3
Price starts from:Free
Postcards by Designmodo

Lifecycle & CRM Marketing, Content Marketing, Marketing Operations

Postcards by Designmodo helps you build beautiful email designs, websites, and responsive landing pages with Designmodo's email & web design tools in minutes — no coding needed.

Email Campaign Automation
Content Writing
Sales Enablement Content
Workflow Automation
Integrates:N/A
Price starts from:Free
Postmark

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Postmark provides transactional email delivery via API and SMTP, with message streams to optimize deliverability. It offers a free developer tier and paid subscription plans.

Email Campaign Automation
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Nurturing
Integrates:N/A
Price starts from:Free
PrestaShop

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Performance Advertising, Marketing Analytics & Attribution

PrestaShop is an open-source ecommerce platform with a free core and a marketplace of paid modules and services. It also offers hosted and enterprise options.

Landing Page Creation
Email Campaign Automation
Paid Campaign Setup
Retargeting
Conversion Rate Optimization
Dashboard & Reporting
Audience Segmentation
Integrates:Shopify, WooCommerce
Price starts from:Free
Promarkia

Content Marketing, SEO&GEO/AIO, Social Media Marketing, Marketing Operations, Marketing Analytics & Attribution

Boost your brand with Promarkia’s AI Agents! Instantly create eye-catching images, videos, blog articles, and social posts, then automatically published to WordPress or your channels.

Content Writing
Content Ideation
GEO/AIO Optimization
Workflow Automation
Social Post Creation
Dashboard & Reporting
Keyword Research
Integrates:WordPress
Price starts from:$19/month
PromptPerfect

Content Marketing, Performance Advertising, Marketing Operations

PromptPerfect is an AI prompt generator and optimizer that helps you generate and refine prompts for models like GPT-4, ChatGPT, and Midjourney. It enables quick improvements in prompt quality to achieve better outcomes.

Content Writing
Content Ideation
Ad Creative Generation
Image creation
Workflow Automation
Integrates:N/A
Price starts from:Free
Propensity ABM

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Lead Scoring
Lead Routing & Handoff
Outbound Personalization
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:$2,000/month
Quantcast

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

Quantcast is an AI-powered advertising platform. It uses the Audience Graph to optimize campaigns and reach audiences across every device and channel.

Paid Campaign Setup
Audience Segmentation
Bid/Budget Optimization
Retargeting
Attribution Modeling
Dashboard & Reporting
Ad Creative Testing
Integrates:N/A
Price starts from:From $1
rampmetrics

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, ABM & Demand Generation

Rampmetrics delivers full-funnel marketing attribution and campaign tracking to connect marketing activity to revenue, with API access, Slack alerts, and CRM integrations.

Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Funnel/Cohort Analysis
CAC/LTV Forecasting
Account-based Campaigns
Bid/Budget Optimization
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:$500/month billed annually
Recotap

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Recotap is an AI-powered ABM platform for LinkedIn. It ingests signals, segments accounts, and personalizes campaigns to improve ROI.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Outbound Personalization
Landing Page Creation
Pipeline Acceleration
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Pardot, Salesforce
Price starts from:Quote requested
Referral Factory

Lead Generation & Conversion, Partnership & Affiliate Marketing, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Referral Factory is a referral marketing software suite that works for all types of businesses. Build, launch and track your own referral program.

Referral Program Management
Form/Popup Lead Capture
Landing Page Creation
Lead Nurturing
Workflow Automation
Dashboard & Reporting
Partner Performance Tracking
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$76/month billed annually
Refersion

Partnership & Affiliate Marketing, Marketing Analytics & Attribution, Marketing Operations

Refersion provides affiliate marketing and tracking software with first-party tracking, automated payouts, and multi-currency support. It integrates with Shopify, WooCommerce, BigCommerce, Stripe, Salesforce, and more.

Affiliate Program Management
Partner Performance Tracking
Referral Program Management
Attribution Modeling
Dashboard & Reporting
Integrates:Shopify, WooCommerce, Salesforce +1
Price starts from:$39/month
Reform

Lead Generation & Conversion, Marketing Operations, Performance Advertising, Marketing Analytics & Attribution

Reform is the only conversion-focused form builder to help you maximize lead quality and quantity.

Form/Popup Lead Capture
Conversion Rate Optimization
Lead Routing & Handoff
Audience Segmentation
Ad Creative Testing
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Marketo, Notion +3
Price starts from:Free
Relay.app

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Relay.app helps you build a team of AI agents that work across Gmail, Notion, HubSpot, and hundreds of apps. Agents run proactively day and night and improve over time.

Workflow Automation
Data Sync & ETL
Lead Routing & Handoff
Email Campaign Automation
Content Writing
Dashboard & Reporting
Integrates:Notion, HubSpot, Slack +1
Price starts from:Free
Reply.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Reply.io is an AI-powered sales outreach platform enabling multichannel campaigns, lead discovery, and CRM integrations.

Prospecting Outreach
Outbound Personalization
Meeting Booking
Lead Nurturing
Lead Routing & Handoff
Account Research
Intent Signal Monitoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$99/month
Reporting Ninja

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations, Social Media Marketing

Reporting Ninja is a digital marketing reporting tool for agencies and online marketers to automate client reports across analytics, PPC, social, and SEO.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Bid/Budget Optimization
Partner Performance Tracking
Integrates:Looker Studio
Price starts from:$20/month
Repurpose.io

Social Media Marketing, Content Marketing, Marketing Operations

Repurpose.io automates content repurposing and distribution across social platforms. It offers a free trial and paid Starter, Pro, and Agency plans with prices starting around $29 per month.

Content Repurposing
Content Distribution
Post Scheduling
Video Creation
Workflow Automation
Integrates:N/A
Price starts from:$29.08/month billed annually
RingCentral Events

Event Marketing, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

Hopin is now RingCentral Events, providing virtual webinar and event experiences with branding, engagement features, and streaming.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Content Repurposing
Dashboard & Reporting
Data Sync & ETL
Post-event Nurture
Integrates:HubSpot
Price starts from:Quote requested
ROIVENUE

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Attribution Modeling
Data Analytics
Dashboard & Reporting
Bid/Budget Optimization
CAC/LTV Forecasting
Data Sync & ETL
Integrates:BigQuery, Looker Studio, WordPress
Price starts from:Quote requested
Sakari SMS Texting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Sakari SMS Texting helps you boost your communication strategy with Sakari's SMS marketing software, featuring workflow automation, seamless integration, and in-depth analytics.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Workflow Automation
Form/Popup Lead Capture
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:From $25
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Salesforge

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

Salesforge is a multi-channel outbound sales platform with unlimited mailboxes and LinkedIn senders, plus AI SDR assistance. It targets sales teams looking to scale outreach and accelerate pipeline generation.

Prospecting Outreach
Outbound Personalization
Account Research
Lead Nurturing
Email Campaign Automation
Meeting Booking
Pipeline Acceleration
Lead Routing & Handoff
Integrates:N/A
Price starts from:$40/month billed annually
Scoop.it

Content Marketing, Social Media Marketing, Marketing Operations

Scoop.it enables professionals and businesses to research and publish content through its content curation tool.

Content Ideation
Content Distribution
Content Calendar & Workflow
Content Repurposing
Social Post Creation
Workflow Automation
Integrates:HubSpot, Slack, WordPress
Price starts from:Free
Scrunch

SEO&GEO/AIO, Content Marketing, Communications & PR, Marketing Analytics & Attribution, Marketing Operations

Scrunch is an AI search visibility and agent experience platform for monitoring how brands appear across LLMs, diagnosing citation and crawl issues, and delivering AI-optimized content to agents.

LLM Monitoring
GEO/AIO Optimization
Brand Mentions & SOV
Technical SEO Audit
On-page Optimization
Content Ideation
Content Writing
Competitive Intelligence
Dashboard & Reporting
Integrates:N/A
Price starts from:$250/month billed annually
SE Ranking

SEO&GEO/AIO, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

SE Ranking offers an AI-powered, all-in-one SEO platform for keyword tracking, site auditing, and automated reporting. It emphasizes accurate data and AI-driven insights.

Keyword Research
SERP Rank Tracking
Technical SEO Audit
On-page Optimization
GEO/AIO Optimization
Competitive Intelligence
Dashboard & Reporting
Content Writing
Integrates:Looker Studio
Price starts from:$103.20/month billed annually
Segment

Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Performance Advertising, Product Marketing

Twilio Segment is a customer data platform that collects, unifies, and activates customer data across apps and destinations to build unified profiles.

Data Sync & ETL
Audience Segmentation
Data Analytics
Attribution Modeling
Journey Orchestration
Retargeting
Dashboard & Reporting
UTM Governance
Integrates:BigQuery, Salesforce, Slack +1
Price starts from:Free
SegMetrics

Marketing Analytics & Attribution, Performance Advertising, Lifecycle & CRM Marketing, Marketing Operations

SegMetrics is a marketing attribution and analytics platform that shows exactly which activities drive revenue. It connects data from ad platforms, CRMs, email systems, payments and more to provide attribution insights across the customer journey.

Attribution Modeling
Dashboard & Reporting
Funnel/Cohort Analysis
CAC/LTV Forecasting
Retargeting
Data Sync & ETL
Data Analytics
Integrates:HubSpot, Looker Studio, Marketo +7
Price starts from:$57/month
Send SMS or MMS via ProTexting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

ProTexting is an SMS and MMS marketing platform offering API access, webhooks, a no-code builder, templates, white-labeling, and compliance-ready messaging. It integrates with HubSpot, Salesforce, Shopify, and Zapier and serves B2B SaaS, ecommerce, agencies, and other industries.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$49/month
Sendible

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution, Marketing Operations

Sendible is a social media management platform offering scheduling, engagement, analytics, and collaboration features. It provides paid plans starting at €24 per month with a 14-day free trial.

Post Scheduling
Content Calendar & Workflow
Content Distribution
Content Ideation
Community Management
Social Listening & Sentiment
Dashboard & Reporting
Social Post Creation
Integrates:Zapier
Price starts from:$29/month
SendinBlue

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional email, with a free forever plan and paid subscription tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Retention/Winback
Conversational Lead Capture
Data Sync & ETL
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier +1
Price starts from:Free
SendPulse

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Content Marketing

SendPulse offers a multi-channel marketing automation platform with email, web push, SMS, and chatbots. It provides a free plan and paid tiers, with no credit card required to start.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Conversational Lead Capture
Landing Page Creation
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier
Price starts from:Free
Serplux

SEO&GEO/AIO, Content Marketing, Marketing Operations

Serplux offers AI-powered SEO and marketing automation tools with a free forever plan and tiered paid plans. The platform provides AI agents for SEO, content, and marketing workflows accessible via a freemium pricing model.

Keyword Research
Content Ideation
Content Writing
SERP Rank Tracking
Technical SEO Audit
On-page Optimization
Competitive Intelligence
Workflow Automation
Integrates:N/A
Price starts from:Free
Seventh Sense

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Seventh Sense provides AI-powered email send-time optimization for HubSpot and Marketo. Its AI-driven scheduling aims to boost engagement by sending emails at times when recipients are most likely to engage.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Marketo
Price starts from:$80/month billed annually
ShareThis

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Business Development

ShareThis is a technology company based in Palo Alto, CA, with offices in New York, Chicago, and Los Angeles. It provides free website tools and plugins for online content creators.

Audience Segmentation
Intent Signal Monitoring
Competitive Intelligence
Data Analytics
Data Sync & ETL
Retargeting
Paid Campaign Setup
Prospecting Outreach
Integrates:Shopify, WordPress
Price starts from:Free
Shopify Sync by Unific

Marketing Operations, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Lead Generation & Conversion

Unific is an iPaaS and CDP built for small and midsize ecommerce merchants. It helps turn data into insights, insights into action, and action into growth.

Data Sync & ETL
Journey Orchestration
Email Campaign Automation
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce
Price starts from:Free
SiteAuditor

Lead Generation & Conversion, SEO&GEO/AIO, Marketing Operations

Site Auditor offers an embeddable, white-label SEO audit tool for agencies and marketers. It provides a 14-day free trial and flat-subscription pricing starting at $39 per month when billed yearly.

Form/Popup Lead Capture
Technical SEO Audit
On-page Optimization
Landing Page Creation
Lead Routing & Handoff
Dashboard & Reporting
Integrates:HubSpot, WordPress
Price starts from:$39/month billed annually
Sitebulb

SEO&GEO/AIO, Marketing Operations, Marketing Analytics & Attribution

Sitebulb is a website crawler for technical SEO audits with desktop and cloud crawling. It emphasizes actionable insights, visualizations, and team collaboration.

Technical SEO Audit
On-page Optimization
SERP Rank Tracking
Dashboard & Reporting
Data Analytics
Workflow Automation
Integrates:N/A
Price starts from:$18/month