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Marketing Operations tools

Explore 263 Marketing Operations tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

CreatorIQ

Influencer Marketing, Social Media Marketing, Marketing Analytics & Attribution, Marketing Operations

CreatorIQ is an enterprise creator marketing platform for influencer discovery, creator relationship management, campaign execution, creator payments, and measurement.

Creator Discovery
Influencer Outreach
Influencer Relationship Management
Influencer Campaign Management
Creator Marketplace
Creator Payments & Contracts
Influencer Performance Tracking
Brand Mentions & SOV
Dashboard & Reporting
Workflow Automation
Integrates:Salesforce, Shopify
Price starts from:Quote requested
Crisp Instant Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Crisp Inbox is an all-in-one multichannel customer messaging platform with a shared inbox to centralize customer conversations.

Conversational Lead Capture
Lead Nurturing
Journey Orchestration
Email Campaign Automation
Workflow Automation
Community Management
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +4
Price starts from:Free
Crowdin

Marketing Operations, Content Marketing, Product Marketing

Crowdin is an AI-powered localization platform for teams and businesses to manage translation of software, websites, and documentation. It offers 700+ apps and integrations, in-context previews, and workflow automation for multi-language content.

Workflow Automation
Data Sync & ETL
Content Distribution
Product Launch
Integrates:HubSpot, Marketo, Notion +3
Price starts from:Free
CTM (CallTrackingMetrics)

Marketing Analytics & Attribution, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$65/month billed annually
CustomerLabs CDP

Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Performance Advertising

CustomerLabs CDP is a first-party data ops platform that helps marketers collect and activate server-side, privacy-friendly data across ad and marketing platforms.

Data Sync & ETL
Tag/Pixel Management
Audience Segmentation
Retargeting
Dashboard & Reporting
Retention/Winback
Integrates:BigQuery, Shopify, WooCommerce
Price starts from:$99/month
Cuttly

Marketing Operations, Marketing Analytics & Attribution

Cuttly is a URL shortener and link management platform for branded short links, QR codes, bio links, surveys, UTM tracking, and click analytics.

UTM Governance
Dashboard & Reporting
Tag/Pixel Management
Workflow Automation
Integrates:Zapier
Price starts from:Free
Cvent

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Cvent provides software for event management, marketing, and attendee engagement, helping planners and hoteliers manage events and win business.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Post-event Nurture
Meeting Booking
Lead Routing & Handoff
Dashboard & Reporting
Content Repurposing
Integrates:HubSpot, Marketo, Salesforce
Price starts from:Quote requested
Dashthis

Marketing Analytics & Attribution, Marketing Operations, SEO&GEO/AIO, Social Media Marketing, Performance Advertising

DashThis provides automated marketing reporting dashboards for agencies and marketers. It supports white-labeling, customization, a no-code builder, and a template library.

Dashboard & Reporting
Data Sync & ETL
SERP Rank Tracking
Data Analytics
Integrates:HubSpot, Shopify
Price starts from:$42/month billed annually
DataForSEO

SEO&GEO/AIO, Marketing Analytics & Attribution, Marketing Operations

DataForSEO provides SEO, search, ecommerce, SERP, keyword, backlink, content, and AI optimization data through APIs for agencies, SEO platforms, and data-driven marketing teams.

Keyword Research
SERP Rank Tracking
Technical SEO Audit
GEO/AIO Optimization
Competitive Intelligence
Brand Mentions & SOV
Data Sync & ETL
Dashboard & Reporting
Integrates:Zapier
Price starts from:$50/month
Dataslayer

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising, Social Media Marketing

Dataslayer automates PPC reporting and marketing data integration for faster insights.

Data Sync & ETL
Dashboard & Reporting
Data Analytics
Bid/Budget Optimization
Integrates:BigQuery, HubSpot, Looker Studio +5
Price starts from:Free
Digger by Digtective

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

Digger by Digtective helps you optimize your marketing with accurate conversions tracking.

Tag/Pixel Management
Attribution Modeling
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:€500/month
DiscoLike

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Marketing Operations

DiscoLike helps identify ideal target accounts using lookalike domains, natural language search, and exact phrase matching. It also validates, enriches, and ranks external lists to support ABM workflows.

Account Research
Audience Segmentation
Account-based Campaigns
Prospecting Outreach
Competitive Intelligence
Data Sync & ETL
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Discourse

Community Marketing, Marketing Operations, Marketing Analytics & Attribution

Discourse is open-source community forum software for building owned customer, brand, and member communities with discussions, moderation, and community operations.

Community Management
Community Platform Management
Member Onboarding
Member Engagement & Activation
Community Moderation
Forum & Discussion Management
User Feedback & Insight Mining
Community Analytics
Content Distribution
Integrates:Slack, WordPress, Zapier
Price starts from:Free
Distro

Content Marketing, Social Media Marketing, Product Marketing, Communications & PR, Marketing Operations

Homepage for Distro, an AI-native content platform.

Content Writing
Content Ideation
Content Repurposing
Social Post Creation
Content Distribution
Product Launch
Competitive Intelligence
Dashboard & Reporting
Integrates:Slack
Price starts from:$30/month
Dora AI

Marketing Operations, Product Marketing, Content Marketing, Lead Generation & Conversion

Generate, customize, and deploy 3D websites via a single prompt in Dora’s no-code editor. Dora AI emphasizes tailor-made outputs with no templates or stock photos.

Landing Page Creation
Product Launch
Image creation
Content Writing
Positioning & Messaging
Integrates:Notion
Price starts from:Free
Dorik

Marketing Operations, Lead Generation & Conversion, Content Marketing, Product Marketing, SEO&GEO/AIO

Dorik helps marketing teams with landing page creation, form/popup lead capture, content writing and supports AI-powered and no-code builder capabilities.

Landing Page Creation
Form/Popup Lead Capture
Content Writing
Image creation
On-page Optimization
Product Launch
Dashboard & Reporting
Integrates:WordPress, Zapier
Price starts from:Free
Dreamdata

Marketing Analytics & Attribution, ABM & Demand Generation, Marketing Operations, Performance Advertising

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.

Attribution Modeling
Dashboard & Reporting
Account-based Campaigns
Audience Segmentation
Intent Signal Monitoring
Data Sync & ETL
Funnel/Cohort Analysis
Paid Campaign Setup
Integrates:HubSpot, Marketo, Slack
Price starts from:Free
Ecwid

Lead Generation & Conversion, Social Media Marketing, Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Lifecycle & CRM Marketing

Ecwid is an e-commerce platform that lets you add a store to any website and sell across channels (website, social, marketplaces). It offers centralized inventory, orders, and pricing with API access, templates, and analytics.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Paid Campaign Setup
Retargeting
Dashboard & Reporting
Data Sync & ETL
Email Campaign Automation
Retention/Winback
Integrates:Slack, WordPress
Price starts from:$5/month
Elementor

Marketing Operations, Lead Generation & Conversion, Content Marketing, Product Marketing, SEO&GEO/AIO

Elementor is a WordPress-based website builder with millions of active installs (19M+). It offers AI-powered, no-code site creation with a rich template library.

Landing Page Creation
Form/Popup Lead Capture
Content Writing
Image creation
On-page Optimization
GEO/AIO Optimization
Product Launch
Workflow Automation
Integrates:HubSpot, WooCommerce, WordPress
Price starts from:Free
Ellie

Marketing Operations, Marketing Analytics & Attribution

Ellie.ai is an AI-powered enterprise data modeling platform that enables collaborative data product design, governance, and end-to-end workflows for data warehouses.

Data Sync & ETL
Workflow Automation
Data Analytics
Dashboard & Reporting
Integrates:N/A
Price starts from:€41.58/month billed annually
Email on Acid

Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Email on Acid provides automated email pre-deployment QA with previews across devices, accessibility checks, and deliverability analytics. It offers paid plans (Basics, Premium, Enterprise) starting at $74/month billed annually with a 7-day free trial.

Email Campaign Automation
Ad Creative Testing
Workflow Automation
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
Emailable

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Emailable is an email verification platform offering usage-based pricing with a free 250 credits option. It provides API access, a no-code builder, and integrations with major marketing platforms.

Data Sync & ETL
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Lead Scoring
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Free
Emailidea

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Emailidea helps you boost sales with the best email marketing platforms for eCommerce and startups.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Embeddable

Marketing Analytics & Attribution, Marketing Operations

Embeddable is an AI-powered no-code platform to build custom widgets and landing pages.

Dashboard & Reporting
Data Analytics
Data Sync & ETL
Integrates:HubSpot, Notion, Shopify +2
Price starts from:Free
Embedly

Content Marketing, Marketing Operations, Marketing Analytics & Attribution

Use Embedly to add rich media to your sites and apps. After integrating Embedly, use analytics to understand and grow your audience.

Content Distribution
Content Repurposing
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:$14/month
Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Everflow Partnership Platform

Partnership & Affiliate Marketing, Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion, Marketing Operations

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Affiliate Program Management
Partner Recruitment
Partner Performance Tracking
Referral Program Management
Paid Campaign Setup
Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Bid/Budget Optimization
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Quote requested
Fibbler

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Attribution Modeling
Data Sync & ETL
Audience Segmentation
Retargeting
Bid/Budget Optimization
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$89/month
Figma

Product Marketing, Content Marketing, Marketing Operations

Figma is the leading collaborative design platform for building meaningful products.

Image creation
Content Ideation
Positioning & Messaging
Product Launch
Sales Enablement Content
Workflow Automation
Integrates:Slack
Price starts from:Free
Fireflies.ai

Business Development, Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Fireflies.ai is an AI-powered notetaker that automatically transcribes, summarizes, and analyzes meetings across major video platforms. It offers a Free plan plus paid per-seat tiers with annual billing options.

Meeting Booking
Sales Enablement Content
Content Repurposing
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
Fomo

Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Fomo is a social proof marketing platform with flat-subscription pricing (Starter, Business, Pro, Unlimited), annual billing, and a 14-day trial.

Conversion Rate Optimization
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Retargeting
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:$20.83/month billed annually
Font Awesome

Content Marketing, Product Marketing, Marketing Operations

The internet's icon library + toolkit. Used by millions of designers, devs, & content creators.

Image creation
Content Ideation
Landing Page Creation
Product Launch
Integrates:N/A
Price starts from:Free
Foursquare

Marketing Analytics & Attribution, Performance Advertising, Lead Generation & Conversion, Marketing Operations

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Audience Segmentation
Retargeting
Attribution Modeling
Data Analytics
Dashboard & Reporting
Data Sync & ETL
Paid Campaign Setup
Integrates:Salesforce, Slack
Price starts from:Quote requested
Funnel

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, Social Media Marketing

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Data Analytics
Bid/Budget Optimization
CAC/LTV Forecasting
Workflow Automation
Integrates:HubSpot, Notion, Shopify +1
Price starts from:$200/month billed annually
GlockApps

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

GlockApps provides an all-in-one email deliverability testing solution. It helps check spam scores, authentication, sender reputation, and domain/IP analytics to identify and resolve deliverability issues.

Email Campaign Automation
Dashboard & Reporting
Data Analytics
Workflow Automation
Integrates:N/A
Price starts from:Free
Google Analytics

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Dashboard & Reporting
Funnel/Cohort Analysis
Attribution Modeling
Data Analytics
Audience Segmentation
Retargeting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Looker Studio

Marketing Analytics & Attribution, Marketing Operations

Looker Studio is Google's free dashboard and reporting tool for turning marketing, analytics, and business data into interactive reports and visualizations.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Integrates:BigQuery
Price starts from:Free
Google Marketing Platform

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Paid Campaign Setup
Audience Segmentation
Attribution Modeling
Dashboard & Reporting
Data Analytics
Funnel/Cohort Analysis
Bid/Budget Optimization
Tag/Pixel Management
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
Google Search Console

SEO&GEO/AIO, Marketing Analytics & Attribution, Marketing Operations

Google Search Console is a free tool by Google for monitoring and improving a site's presence in Google Search, including indexing status, search performance, and URL inspection.

SERP Rank Tracking
Technical SEO Audit
Keyword Research
On-page Optimization
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Free
Google Tag Manager

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising

Google Tag Manager is a free tag management system for deploying analytics, advertising, and third-party website tags without editing site code for every change.

Tag/Pixel Management
Data Sync & ETL
Attribution Modeling
Dashboard & Reporting
Retargeting
Workflow Automation
Integrates:N/A
Price starts from:Free
Grammarly

Content Marketing, Product Marketing, Lifecycle & CRM Marketing, Marketing Operations

Grammarly is on a mission to improve lives by improving communication. Learn more about our story and our future.

Content Writing
Content Ideation
Positioning & Messaging
Sales Enablement Content
Email Campaign Automation
Dashboard & Reporting
Integrates:Salesforce, Slack, Zapier
Price starts from:Free
GreyMetrics

Marketing Analytics & Attribution, Marketing Operations, Social Media Marketing, Performance Advertising

GreyMetrics provides automated marketing reports and dashboards for agencies, connecting data from 20+ marketing data sources.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Partner Performance Tracking
Integrates:N/A
Price starts from:$32.50/month billed annually
Grin

Partnership & Affiliate Marketing, Social Media Marketing, Marketing Analytics & Attribution, Marketing Operations, Influencer Marketing

GRIN is an influencer marketing software platform for brands to automate creator programs, including payments and discovery. It also promotes Gia, an AI-powered automation feature for outreach and campaign management.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Content Distribution
Content Calendar & Workflow
Dashboard & Reporting
Workflow Automation
Creator Discovery
Influencer Outreach
Influencer Relationship Management
Influencer Campaign Management
Product Seeding
Creator Payments & Contracts
Influencer Performance Tracking
Integrates:N/A
Price starts from:Quote requested
Gushwork

SEO&GEO/AIO, Content Marketing, Marketing Operations, Marketing Analytics & Attribution

Turn your website into a lead gen engine with 100+ pages built, published, and optimized.

GEO/AIO Optimization
Content Writing
Content Ideation
Technical SEO Audit
On-page Optimization
Keyword Research
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack
Price starts from:$800/month
Heybounce

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Heybounce is a cloud platform for real-time, scalable email address validation to reduce bounces and protect sender reputation. Pricing includes a free 100 credits and pay-as-you-go credits with volume discounts.

Data Sync & ETL
Email Campaign Automation
Lead Scoring
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
HoverBot

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

HoverBot offers product-aware AI chatbots for lead generation and customer support with guardrails, analytics, and privacy controls.

Conversational Lead Capture
Lead Routing & Handoff
Form/Popup Lead Capture
Lead Nurturing
Meeting Booking
Dashboard & Reporting
Workflow Automation
Integrates:Salesforce
Price starts from:Quote requested
HubSpot

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Content Writing
Content Calendar & Workflow
Data Sync & ETL
Prospecting Outreach
Dashboard & Reporting
Integrates:HubSpot, Looker Studio, Slack
Price starts from:Free