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Performance Advertising tools

Explore 161 Performance Advertising tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Everflow Partnership Platform

Partnership & Affiliate Marketing, Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion, Marketing Operations

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Affiliate Program Management
Partner Recruitment
Partner Performance Tracking
Referral Program Management
Paid Campaign Setup
Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Bid/Budget Optimization
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Quote requested
Facebook Ads Manager

Performance Advertising, Social Media Marketing, Marketing Analytics & Attribution

Facebook Ads Manager is Meta's advertising platform for creating, managing, and optimizing ads on Facebook and Instagram.

Paid Campaign Setup
Audience Segmentation
Retargeting
Bid/Budget Optimization
Ad Creative Testing
Ad Creative Generation
Dashboard & Reporting
Data Analytics
Attribution Modeling
Integrates:N/A
Price starts from:From $1
Fibbler

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

See which companies view or engage with your LinkedIn Ads (and soon Google Ads), connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Attribution Modeling
Data Sync & ETL
Audience Segmentation
Retargeting
Bid/Budget Optimization
Dashboard & Reporting
Data Analytics
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$89/month
Foursquare

Marketing Analytics & Attribution, Performance Advertising, Lead Generation & Conversion, Marketing Operations

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Audience Segmentation
Retargeting
Attribution Modeling
Data Analytics
Dashboard & Reporting
Data Sync & ETL
Paid Campaign Setup
Integrates:Salesforce, Slack
Price starts from:Quote requested
Funnel

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, Social Media Marketing

Funnel is a marketing data hub and marketing intelligence platform that centralizes data from multiple marketing sources for unified reporting and AI-powered insights. It helps teams connect, transform, and export data to destinations with automated workflows.

Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Data Analytics
Bid/Budget Optimization
CAC/LTV Forecasting
Workflow Automation
Integrates:HubSpot, Notion, Shopify +1
Price starts from:$200/month billed annually
Google Ads

Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Paid Campaign Setup
Audience Segmentation
Retargeting
Bid/Budget Optimization
Ad Creative Testing
Ad Creative Generation
Keyword Research
Conversion Rate Optimization
Attribution Modeling
Data Analytics
Integrates:N/A
Price starts from:From $1
Google Analytics

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Google Analytics is a free web and app analytics platform for measuring customer journeys, marketing performance, attribution, and ROI across websites and apps.

Dashboard & Reporting
Funnel/Cohort Analysis
Attribution Modeling
Data Analytics
Audience Segmentation
Retargeting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Google Marketing Platform

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

Google Marketing Platform is Google's unified advertising and analytics platform for marketers to measure, analyze, and optimize campaigns across multiple channels. It consolidates analytics, tag management, and campaign management tools for enterprise-grade advertising workflows.

Paid Campaign Setup
Audience Segmentation
Attribution Modeling
Dashboard & Reporting
Data Analytics
Funnel/Cohort Analysis
Bid/Budget Optimization
Tag/Pixel Management
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
Google Tag Manager

Marketing Operations, Marketing Analytics & Attribution, Performance Advertising

Google Tag Manager is a free tag management system for deploying analytics, advertising, and third-party website tags without editing site code for every change.

Tag/Pixel Management
Data Sync & ETL
Attribution Modeling
Dashboard & Reporting
Retargeting
Workflow Automation
Integrates:N/A
Price starts from:Free
GreyMetrics

Marketing Analytics & Attribution, Marketing Operations, Social Media Marketing, Performance Advertising

GreyMetrics provides automated marketing reports and dashboards for agencies, connecting data from 20+ marketing data sources.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Partner Performance Tracking
Integrates:N/A
Price starts from:$32.50/month billed annually
HeyGen

Content Marketing, Social Media Marketing, Product Marketing, Performance Advertising, Lifecycle & CRM Marketing

HeyGen helps marketing, sales, and enablement teams create AI-generated videos from scripts, images, audio, or avatars, with tools for translation, voice cloning, templates, and API-based video production.

Video Creation
Ad Creative Generation
Social Post Creation
Content Repurposing
Content Distribution
Sales Enablement Content
Product Launch
Outbound Personalization
Integrates:HubSpot, Slack
Price starts from:Free
Improvado

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, Social Media Marketing

Improvado is an AI-powered marketing analytics platform for marketing teams in medium to large-scale enterprises and agencies. It helps automate marketing intelligence and reporting to support decision-making.

Data Sync & ETL
Dashboard & Reporting
Data Analytics
Attribution Modeling
Bid/Budget Optimization
CAC/LTV Forecasting
Workflow Automation
Integrates:BigQuery, HubSpot, Looker Studio +2
Price starts from:Quote requested
Jounce

Content Marketing, Social Media Marketing, Performance Advertising, Product Marketing

Jounce is an AI-powered marketing platform that generates copy and artwork using an AI document editor, templates, chat, and desktop apps for marketers.

Content Writing
Content Ideation
Content Repurposing
Social Post Creation
Image creation
Ad Creative Generation
Landing Page Creation
Positioning & Messaging
Integrates:N/A
Price starts from:Free
Justuno ‑ Email & SMS Pop ups.

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Performance Advertising

Justuno is a website marketing automation platform focused on on-site pop-ups and personalized messaging to increase ecommerce conversions. It offers a freemium pricing model with a free plan alongside paid tiers.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Email Campaign Automation
Retention/Winback
Retargeting
Dashboard & Reporting
Ad Creative Testing
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Keyplay

ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Performance Advertising, Marketing Operations

Ok CMOs, time to churn 6sense. Keyplay helps you find, score, and track ICP accounts with AI agents, whitebox fit + intent, and backtested models.

Account Scoring
Account Research
Intent Signal Monitoring
Account-based Campaigns
Audience Segmentation
Prospecting Outreach
Paid Campaign Setup
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Free
KeywordTool.io

SEO&GEO/AIO, Content Marketing, Performance Advertising

Keyword Tool is a keyword research tool offering a free version and a paid Pro API Access. The site indicates a freemium pricing model with a per-seat option.

Keyword Research
Content Ideation
Topic Cluster Planning
Paid Campaign Setup
Integrates:N/A
Price starts from:Free
Klaviyo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Klaviyo is an AI-first B2C CRM and marketing platform that unifies marketing and service. It’s powered by K:AI agents to deliver personalized experiences across email, SMS, and more.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Data Sync & ETL
Retargeting
Integrates:Shopify, Slack
Price starts from:Free
Klipfolio

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising, Social Media Marketing

Klipfolio is a self-service BI and dashboard platform that connects to hundreds of services and APIs to automate data retrieval and visualize dashboards. It emphasizes spreadsheet-like familiarity and customizable dashboards across spreadsheets, APIs, databases, and cloud apps.

Dashboard & Reporting
Data Sync & ETL
Data Analytics
Attribution Modeling
Integrates:N/A
Price starts from:$120/month billed annually
Kua.ai

Content Marketing, SEO&GEO/AIO, Social Media Marketing, Performance Advertising, Product Marketing

Kua.ai helps you generate SEO-friendly and channel-specific listings, blogs and social media posts for Amazon, Shopify, WooCommerce, Etsy, TikTok, Instagram and other channels.

Content Writing
Keyword Research
On-page Optimization
Landing Page Creation
Social Post Creation
Ad Creative Generation
Content Distribution
Product Launch
Outbound Personalization
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Layer AI

Content Marketing, Performance Advertising, Social Media Marketing, Product Marketing, Marketing Operations

Layer is an AI platform for creative teams. It provides multi-model access, workflow automation, and asset management with enterprise-grade security.

Image creation
Ad Creative Generation
Ad Creative Testing
Video Creation
Content Repurposing
Product Launch
Workflow Automation
Integrates:Slack
Price starts from:$10/month
LeadzPipe

Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising

Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.

Data Sync & ETL
Lead Routing & Handoff
Lead Scoring
Paid Campaign Setup
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, WordPress, Zapier
Price starts from:$39/month
LinkedIn Ads

Performance Advertising, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Social Media Marketing

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

Paid Campaign Setup
Audience Segmentation
Retargeting
Ad Creative Generation
Ad Creative Testing
Lead Scoring
Account-based Campaigns
Dashboard & Reporting
Attribution Modeling
Integrates:N/A
Price starts from:From $1
LiveRamp

Marketing Analytics & Attribution, Performance Advertising, Marketing Operations, ABM & Demand Generation

LiveRamp is the data collaboration platform of choice for the world's most innovative companies.

Audience Segmentation
Retargeting
Attribution Modeling
Data Sync & ETL
Data Analytics
Paid Campaign Setup
Dashboard & Reporting
Integrates:BigQuery, Snowflake
Price starts from:Quote requested
Madgicx

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations

Madgicx is an AI-powered marketing platform that autonomously manages Meta (Facebook) ads, optimizing campaigns, creatives, and budgets. It positions itself as an autonomous media buyer and AI creative strategist.

Ad Creative Generation
Ad Creative Testing
Bid/Budget Optimization
Audience Segmentation
Retargeting
Attribution Modeling
Data Analytics
Dashboard & Reporting
Integrates:N/A
Price starts from:$45/month billed annually
Madison Logic

ABM & Demand Generation, Performance Advertising, Content Marketing, Marketing Analytics & Attribution

Madison Logic is a B2B marketing technology platform offering AI-powered intent data and multi-channel ABM. It helps marketers reach buying groups, activate programs across channels, and measure pipeline impact.

Account-based Campaigns
Intent Signal Monitoring
Content Distribution
Audience Segmentation
Pipeline Acceleration
Dashboard & Reporting
Partner Performance Tracking
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
MagicBrief

Performance Advertising, Content Marketing, Marketing Analytics & Attribution, Social Media Marketing

MagicBrief is a creative analytics and research platform for marketing teams to transform ad data into actionable insights and optimize creative performance. It features AI-powered recommendations and a collaborative briefing workflow to speed up ad creation.

Ad Creative Generation
Ad Creative Testing
Competitive Intelligence
Content Ideation
Video Creation
Dashboard & Reporting
Integrates:Slack
Price starts from:$249/month
Mailchimp

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Performance Advertising

Mailchimp is an AI-powered email marketing and automation platform for small businesses.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Social Post Creation
Dashboard & Reporting
Retargeting
Integrates:Salesforce, Shopify, WooCommerce +2
Price starts from:Free
MarketingBlocks

Content Marketing, Social Media Marketing, Lead Generation & Conversion, Performance Advertising, Product Marketing

MarketingBlocks is a marketing automation platform with integrations, apps, and a marketplace.

Content Writing
Ad Creative Generation
Landing Page Creation
Video Creation
Email Campaign Automation
Social Post Creation
Image creation
Product Launch
Integrates:N/A
Price starts from:$47/month
Matomo

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Matomo Analytics is a privacy‑first web analytics platform with cloud and On‑Premise hosting, emphasizing data ownership and GDPR/CCPA compliance. It offers a free cloud trial and On‑Premise deployment.

Dashboard & Reporting
Data Analytics
Conversion Rate Optimization
Funnel/Cohort Analysis
Audience Segmentation
Attribution Modeling
Tag/Pixel Management
Integrates:N/A
Price starts from:Free
Mega SEO

SEO&GEO/AIO, Content Marketing, Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion

Mega provides AI-powered marketing agents for SEO, paid ads, and growth. Agents automate strategy, execution, and reporting with human oversight.

GEO/AIO Optimization
Technical SEO Audit
Content Writing
Keyword Research
On-page Optimization
Paid Campaign Setup
Bid/Budget Optimization
Landing Page Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:$699/month billed annually
Metadata

Performance Advertising, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations

Metadata helps you get your ad channels, marketing automation platform and Salesforce connected with Metadata in 60 minutes or less.

Paid Campaign Setup
Account-based Campaigns
Audience Segmentation
Ad Creative Testing
Bid/Budget Optimization
Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:Quote requested
Metricool

Social Media Marketing, Content Marketing, Marketing Analytics & Attribution, Performance Advertising

Metricool is a social media management tool to schedule, analyze, and manage your social media and ad content. It offers a free plan and paid tiers.

Post Scheduling
Content Calendar & Workflow
Content Distribution
Content Repurposing
Video Creation
Social Post Creation
Dashboard & Reporting
Paid Campaign Setup
Integrates:Looker Studio, Shopify, WordPress +1
Price starts from:Free
Microsoft Advertising

Performance Advertising, Marketing Analytics & Attribution

Microsoft Advertising (Bing Ads) enables AI-assisted pay-per-click advertising across search, display, video, and shopping networks. Copilot in Microsoft Advertising Platform provides AI-generated ad assets and performance insights.

Paid Campaign Setup
Ad Creative Generation
Ad Creative Testing
Bid/Budget Optimization
Audience Segmentation
Conversion Rate Optimization
Attribution Modeling
Data Analytics
Integrates:N/A
Price starts from:From $1
N.Rich

ABM & Demand Generation, Performance Advertising, Marketing Analytics & Attribution, Business Development

NRICH is an ABM platform offering ICP builder, intent data, ABM advertising, and account-based pipeline attribution for B2B marketers.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Paid Campaign Setup
Account Research
Pipeline Acceleration
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Pardot, Salesforce
Price starts from:$860/month billed annually
Nimbata

Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Paid Campaign Setup
Bid/Budget Optimization
Data Sync & ETL
Integrates:HubSpot, Looker Studio, Salesforce +3
Price starts from:Free
OptinMonster

Lead Generation & Conversion, Performance Advertising

OptinMonster is a lead generation and conversion optimization platform for popups, forms, onsite targeting, and exit-intent campaigns that turn visitors into subscribers and customers.

Form/Popup Lead Capture
Conversion Rate Optimization
Retargeting
Integrates:Shopify, WooCommerce, WordPress +1
Price starts from:$7/month billed annually
Otis AI

Performance Advertising, Social Media Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Otis AI automates and optimizes digital advertising across major platforms, including Facebook, Instagram, Google, and TikTok. It aims to maximize ROAS with AI-driven optimization.

Paid Campaign Setup
Ad Creative Generation
Audience Segmentation
Bid/Budget Optimization
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:$9/month
Pecan AI

Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Lead Scoring
Retention/Winback
Funnel/Cohort Analysis
CAC/LTV Forecasting
Data Analytics
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:BigQuery, HubSpot, Salesforce +2
Price starts from:$760/month billed annually
Pencil

Performance Advertising, Content Marketing, Social Media Marketing, Marketing Analytics & Attribution

Pencil is a GenAI ad creation platform for modern marketers. It generates, tests, and scales ads with AI-powered automation.

Ad Creative Generation
Ad Creative Testing
Content Ideation
Content Writing
Social Post Creation
Video Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:$14/month
Pikzels

Content Marketing, Social Media Marketing, Performance Advertising

AI thumbnail generator for YouTube. A full toolkit to create, test & iterate thumbnails & titles that get clicked & help you get more views.

Image creation
Social Post Creation
Ad Creative Generation
Content Ideation
Content Distribution
Integrates:N/A
Price starts from:$14/month billed annually
Piwik PRO

Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Piwik PRO provides privacy-first analytics and data activation. It shows a starting price of €35/month and a 30-day free trial.

Attribution Modeling
Funnel/Cohort Analysis
Dashboard & Reporting
Data Analytics
Tag/Pixel Management
Audience Segmentation
Data Sync & ETL
Integrates:WordPress
Price starts from:€35/month
Pixii

Content Marketing, Performance Advertising, Product Marketing, Social Media Marketing, Lead Generation & Conversion

AI that designs Amazon and e-commerce visuals at scale with editable layers.

Image creation
Ad Creative Generation
Ad Creative Testing
Conversion Rate Optimization
Product Launch
Content Writing
Social Post Creation
Integrates:N/A
Price starts from:Free
Podbean

Content Marketing, Social Media Marketing, Marketing Analytics & Attribution, Performance Advertising

Podbean is a podcast hosting platform that offers a freemium plan and paid tiers for hosting, monetization, and analytics. It supports integrations like Apple Podcasts Subscriptions and an Ads Marketplace.

Content Distribution
Content Repurposing
Landing Page Creation
Dashboard & Reporting
Content Calendar & Workflow
Ad Creative Generation
Integrates:WordPress
Price starts from:Free
Predis.AI

Social Media Marketing, Content Marketing, Performance Advertising, Product Marketing

Predis.AI helps you create stunning ads, videos, and creatives effortlessly with our AI ad generator.

Content Writing
Content Repurposing
Video Creation
Ad Creative Generation
Social Post Creation
Post Scheduling
Content Ideation
Image creation
Integrates:Shopify
Price starts from:$19/month billed annually
PrestaShop

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Performance Advertising, Marketing Analytics & Attribution

PrestaShop is an open-source ecommerce platform with a free core and a marketplace of paid modules and services. It also offers hosted and enterprise options.

Landing Page Creation
Email Campaign Automation
Paid Campaign Setup
Retargeting
Conversion Rate Optimization
Dashboard & Reporting
Audience Segmentation
Integrates:Shopify, WooCommerce
Price starts from:Free
ProductScope

Content Marketing, Performance Advertising, Product Marketing, Social Media Marketing, SEO&GEO/AIO

ProductScope helps you create professional UGC videos in minutes with AI-powered automation.

Image creation
Video Creation
Ad Creative Generation
Content Writing
Content Ideation
Content Repurposing
Social Post Creation
On-page Optimization
Integrates:Shopify, WordPress
Price starts from:Free