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Use case

Lead Routing & Handoff tools

Explore 49 MarTech tools that support Lead Routing & Handoff. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.

2Chat: Sync Calls and WhatsApp Messages

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

2Chat provides all-in-one programmable WhatsApp automation for small teams that works with WhatsApp Messenger and WhatsApp Business, with an integrated phone system.

Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Slack, WordPress +1
Price starts from:$31/month billed annually
Activepieces

Marketing Operations, Lifecycle & CRM Marketing, Business Development

Activepieces is an AI-first workflow automation platform with a visual no-code builder for creating AI agents and automations. It supports cloud or self-hosted deployment and offers 642+ integrations with enterprise controls such as SSO, RBAC, audit logs, SOC 2 Type II, and GDPR.

Workflow Automation
Data Sync & ETL
Lead Scoring
Lead Routing & Handoff
Dashboard & Reporting
Integrates:Slack, Notion, HubSpot
Price starts from:Free
Calendly

Lead Generation & Conversion, Business Development, Marketing Operations, Lifecycle & CRM Marketing

Calendly is a scheduling platform that helps teams automate meeting booking and reminders for thousands of businesses.

Meeting Booking
Form/Popup Lead Capture
Lead Routing & Handoff
Prospecting Outreach
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Marketo, Pardot +3
Price starts from:Free
Cargo

ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations

Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.

Account Research
Account Scoring
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
Close

Lifecycle & CRM Marketing, Business Development, Lead Generation & Conversion

Close is a CRM designed for small and scaling businesses, featuring built-in calling, email, and SMS, automation, and AI-powered guidance to help teams close deals faster.

Prospecting Outreach
Meeting Booking
Email Campaign Automation
Lead Routing & Handoff
Workflow Automation
Lead Nurturing
Form/Popup Lead Capture
Integrates:N/A
Price starts from:$9/month billed annually
CTM (CallTrackingMetrics)

Marketing Analytics & Attribution, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$65/month billed annually
Cvent

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Cvent provides software for event management, marketing, and attendee engagement, helping planners and hoteliers manage events and win business.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Post-event Nurture
Meeting Booking
Lead Routing & Handoff
Dashboard & Reporting
Content Repurposing
Integrates:HubSpot, Marketo, Salesforce
Price starts from:Quote requested
Dialpad

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Dialpad offers an AI-native, Agentic AI-powered omnichannel contact center and communications platform. It integrates with major business apps and provides AI agents and automation across voice and chat.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Prospecting Outreach
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$15/month billed annually
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Fireflies.ai

Business Development, Lifecycle & CRM Marketing, Marketing Operations, Content Marketing

Fireflies.ai is an AI-powered notetaker that automatically transcribes, summarizes, and analyzes meetings across major video platforms. It offers a Free plan plus paid per-seat tiers with annual billing options.

Meeting Booking
Sales Enablement Content
Content Repurposing
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
HoverBot

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

HoverBot offers product-aware AI chatbots for lead generation and customer support with guardrails, analytics, and privacy controls.

Conversational Lead Capture
Lead Routing & Handoff
Form/Popup Lead Capture
Lead Nurturing
Meeting Booking
Dashboard & Reporting
Workflow Automation
Integrates:Salesforce
Price starts from:Quote requested
Impartner PRM

Partnership & Affiliate Marketing, Marketing Operations, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

We draw on decades of experience with best practices in the channel combined with innovative technologies to create a perfectly personalized partner experience.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Content Distribution
Lead Routing & Handoff
Data Sync & ETL
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce
Price starts from:Quote requested
Jivo

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution, Social Media Marketing

JivoChat offers live chat software for websites with a free plan and paid per-agent tiers. It includes a 14-day trial and multi-channel support.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Community Management
Dashboard & Reporting
Workflow Automation
Integrates:N/A
Price starts from:Free
Lead Forensics

ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution, Business Development

Lead Forensics is a B2B website visitor identification software that reveals anonymous visitors in real time. It helps grow revenue by delivering visitor insights and contact details for leads.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Routing & Handoff
Pipeline Acceleration
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
LeadzPipe

Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising

Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.

Data Sync & ETL
Lead Routing & Handoff
Lead Scoring
Paid Campaign Setup
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, WordPress, Zapier
Price starts from:$39/month
LiveChat

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

LiveChat is AI-powered live chat software for ecommerce and B2B that enables real-time website support and customer engagement. Pricing starts at $19 per seat per month.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce +1
Price starts from:$19/month billed annually
Lyne.ai

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

Lyne.ai provides AI-powered sales personalization and outbound email automation at scale. It offers a free plan and a pay-as-you-go usage-based pricing with credits.

Outbound Personalization
Email Campaign Automation
Prospecting Outreach
Account Research
Account Scoring
Lead Nurturing
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
MagicForm

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

AI-powered lead qualification and follow-up to boost top-of-funnel performance.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Form/Popup Lead Capture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Shopify +3
Price starts from:$49/month
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Meera AI

Lead Generation & Conversion, Lifecycle & CRM Marketing, Event Marketing, Marketing Analytics & Attribution, Business Development

Meera AI is an AI texting platform built for sales and marketing to automate conversations and improves engagement with prospects and customers.

Conversational Lead Capture
Lead Nurturing
Lead Routing & Handoff
Meeting Booking
Event Registration Management
Post-event Nurture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Quote requested
Mindmatrix Bridge PRM Software

Partnership & Affiliate Marketing, Marketing Operations, Lifecycle & CRM Marketing, Business Development, Marketing Analytics & Attribution

Mindmatrix Bridge PRM Software is a Unified Platform built to Engage and Enable Your Partners, Alliances & Direct Sales Teams.

Partner Recruitment
Partner Performance Tracking
Co-marketing Campaigns
Sales Enablement Content
Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Prospecting Outreach
Dashboard & Reporting
Integrates:Salesforce
Price starts from:Quote requested
Mobly

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Mobly is an event marketing platform that replaces badge scanners and captures leads in real time. It enriches data and syncs leads to your CRM, with offline capture.

Event Registration Management
Conversational Lead Capture
Lead Routing & Handoff
Lead Scoring
Post-event Nurture
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Marketo +1
Price starts from:Quote requested
Nimbata

Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Paid Campaign Setup
Bid/Budget Optimization
Data Sync & ETL
Integrates:HubSpot, Looker Studio, Salesforce +3
Price starts from:Free
Novocall

Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Business Development

Novocall is a cloud-based business phone system for SMBs that captures website leads, automates cold-call campaigns, and tracks inbound calls to marketing sources.

Lead Routing & Handoff
Form/Popup Lead Capture
Meeting Booking
Conversational Lead Capture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +2
Price starts from:$39/month billed annually
Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
Pipedrive

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Pipedrive offers a CRM with a marketplace of apps to extend your sales workflow. It provides a 14-day free trial and per-seat pricing starting at €14 per license per month (billed yearly).

Lead Routing & Handoff
Prospecting Outreach
Lead Nurturing
Meeting Booking
Email Campaign Automation
Pipeline Acceleration
Dashboard & Reporting
Workflow Automation
Integrates:Zapier
Price starts from:€14/month billed annually
Podium

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Communications & PR

Podium is an AI-powered lead generation, management, and conversion platform for local businesses. It extends from review management to a multi-product suite that drives engagement and revenue.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Brand Mentions & SOV
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Propensity ABM

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Lead Scoring
Lead Routing & Handoff
Outbound Personalization
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:$2,000/month
Reform

Lead Generation & Conversion, Marketing Operations, Performance Advertising, Marketing Analytics & Attribution

Reform is the only conversion-focused form builder to help you maximize lead quality and quantity.

Form/Popup Lead Capture
Conversion Rate Optimization
Lead Routing & Handoff
Audience Segmentation
Ad Creative Testing
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Marketo, Notion +3
Price starts from:Free
Relay.app

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Relay.app helps you build a team of AI agents that work across Gmail, Notion, HubSpot, and hundreds of apps. Agents run proactively day and night and improve over time.

Workflow Automation
Data Sync & ETL
Lead Routing & Handoff
Email Campaign Automation
Content Writing
Dashboard & Reporting
Integrates:Notion, HubSpot, Slack +1
Price starts from:Free
Reply.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Reply.io is an AI-powered sales outreach platform enabling multichannel campaigns, lead discovery, and CRM integrations.

Prospecting Outreach
Outbound Personalization
Meeting Booking
Lead Nurturing
Lead Routing & Handoff
Account Research
Intent Signal Monitoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$99/month
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Salesforge

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

Salesforge is a multi-channel outbound sales platform with unlimited mailboxes and LinkedIn senders, plus AI SDR assistance. It targets sales teams looking to scale outreach and accelerate pipeline generation.

Prospecting Outreach
Outbound Personalization
Account Research
Lead Nurturing
Email Campaign Automation
Meeting Booking
Pipeline Acceleration
Lead Routing & Handoff
Integrates:N/A
Price starts from:$40/month billed annually
SiteAuditor

Lead Generation & Conversion, SEO&GEO/AIO, Marketing Operations

Site Auditor offers an embeddable, white-label SEO audit tool for agencies and marketers. It provides a 14-day free trial and flat-subscription pricing starting at $39 per month when billed yearly.

Form/Popup Lead Capture
Technical SEO Audit
On-page Optimization
Landing Page Creation
Lead Routing & Handoff
Dashboard & Reporting
Integrates:HubSpot, WordPress
Price starts from:$39/month billed annually
Sleekflow - Conversational AI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Omnichannel AI messaging platform for businesses that centralizes conversations across WhatsApp, Instagram, SMS, and more. AI agents automate campaigns, lead routing, and customer support to boost engagement and conversion.

Conversational Lead Capture
Lead Routing & Handoff
Lead Nurturing
Retention/Winback
Journey Orchestration
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify
Price starts from:Free
SMS For Hubspot by SMSGlobal

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

SMSGlobal offers online SMS sending and receiving through APIs, plugins, and browser-based software, with a scalable CPaaS platform for sales and marketing.

Lead Nurturing
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Retention/Winback
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$36/month billed annually
SMS Message IQ

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Message IQ is a business SMS platform with deep HubSpot integration, delivering two-way SMS within marketing workflows.

Conversational Lead Capture
Lead Nurturing
Lead Routing & Handoff
Workflow Automation
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, WordPress
Price starts from:$29/month
Snov.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing

Snov.io is an outreach automation platform for sales teams, marketing managers, and SDRs. It provides lead generation, email finding, verification, and multi-channel outreach in one platform.

Prospecting Outreach
Account Research
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Pipeline Acceleration
Lead Routing & Handoff
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Free
Splash Event Marketing Softw.

Event Marketing, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

Splash is an event marketing software. The provided homepage URL was the only evidence and the page content was blocked, so no product or pricing details are available from the supplied page.

Event Registration Management
Webinar/Event Hosting
Event Promotion
Post-event Nurture
Email Campaign Automation
Lead Routing & Handoff
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
SyncMate

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing

SyncMate is a WhatsApp automation and integration tool for connecting WhatsApp with CRM, ecommerce, and workflow apps without BSP and with zero-code setup.

Data Sync & ETL
Workflow Automation
Lead Routing & Handoff
Lead Scoring
Retention/Winback
Product Launch
Positioning & Messaging
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:Free
TAMI

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Operations

TAMI helps you discover AI sales solutions to boost revenue with real data, clean insights, and smarter targeting.

Prospecting Outreach
Account Research
Account-based Campaigns
Data Sync & ETL
Lead Routing & Handoff
Audience Segmentation
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$999/month
Tawk

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

tawk.to provides 100% free live chat software for websites. It also offers paid services such as Hire Chat Agents, with integrations for WordPress, WooCommerce, and Zapier.

Conversational Lead Capture
Lead Routing & Handoff
Retention/Winback
Workflow Automation
Dashboard & Reporting
Integrates:WooCommerce, WordPress, Zapier
Price starts from:Free
Wonderchat

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Wonderchat helps you build no-code AI chatbots for your website in 1 minute.

Conversational Lead Capture
Lead Routing & Handoff
Lead Nurturing
Workflow Automation
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, Notion, Shopify +3
Price starts from:Free
YetiText

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

YetiText is a Business SMS service for small businesses looking to scale their marketing with a personal touch.

Conversational Lead Capture
Lead Nurturing
Journey Orchestration
Workflow Automation
Lead Routing & Handoff
Retention/Winback
Integrates:HubSpot
Price starts from:Free
Zapier

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Business Development

Automation-powered, AI-assisted, human-centric customer support. Unify your customer experience with Zapier.

Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Lead Nurturing
Lead Scoring
Audience Segmentation
Integrates:Slack
Price starts from:Free
Zoho Social

Social Media Marketing, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion

Zoho Social is a social media management tool for businesses and agencies to manage multiple social profiles, plan posts, and measure performance with customizable reports. It offers a free 15-day trial with no credit card required.

Post Scheduling
Content Calendar & Workflow
Social Post Creation
Community Management
Social Listening & Sentiment
Dashboard & Reporting
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free