Back to Mardex

Category

Lead Generation & Conversion tools

Explore 209 Lead Generation & Conversion tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

2Chat: Sync Calls and WhatsApp Messages

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

2Chat provides all-in-one programmable WhatsApp automation for small teams that works with WhatsApp Messenger and WhatsApp Business, with an integrated phone system.

Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Slack, WordPress +1
Price starts from:$31/month billed annually
ActiveCampaign

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:$15/month
Aiixa

Product Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion

Aiixa provides AI-powered commerce solutions for retailers. Its platform features generative text, image generation, vision computing, and behavioral prediction.

Content Writing
Positioning & Messaging
Conversion Rate Optimization
Retention/Winback
Form/Popup Lead Capture
Integrates:Shopify
Price starts from:Quote requested
Amplitude

Product Marketing, Marketing Analytics & Attribution, Lead Generation & Conversion

Amplitude is a digital analytics platform for product analytics and experimentation.

Funnel/Cohort Analysis
Retention/Winback
Conversion Rate Optimization
Ad Creative Testing
Dashboard & Reporting
Data Analytics
Integrates:Marketo
Price starts from:Free
AnyTrack

Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion

AnyTrack is a conversion tracking and attribution platform that connects ad platforms, analytics, ecommerce, and funnel tools with no-code setup and server-side tracking.

Tag/Pixel Management
Attribution Modeling
Data Sync & ETL
Audience Segmentation
Retargeting
Dashboard & Reporting
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:Free
Attention Insight

Lead Generation & Conversion, Performance Advertising, Product Marketing, Marketing Analytics & Attribution

Attention Insight provides AI-powered heatmaps and predictive eye-tracking analytics to optimize design and advertising performance.

Conversion Rate Optimization
Ad Creative Testing
Landing Page Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:€29/month
AWeber

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

AWeber helps you grow your audience and increase sales with AWeber's email marketing software, designed to help you engage customers and automate your marketing effortlessly.

Email Campaign Automation
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Journey Orchestration
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +4
Price starts from:Free
Bazaarvoice

Product Marketing, Social Media Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Bazaarvoice is the UGC platform enabling authentic ratings, reviews, visual UGC, and review syndication to power discovery and ecommerce conversion. It is headquartered in Austin, Texas, with global offices.

Content Distribution
Social Listening & Sentiment
Brand Mentions & SOV
Conversion Rate Optimization
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Beacons

Social Media Marketing, Content Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing

Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok. It offers a free plan with paid tiers to unlock advanced tools for growth and monetization.

Landing Page Creation
Content Distribution
Email Campaign Automation
Form/Popup Lead Capture
Affiliate Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
BeeFree

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations

Beefree is a drag-and-drop HTML email template builder for teams to design emails and landing pages. It offers a free Starter plan and paid tiers (Professional, Business, Enterprise) with monthly pricing.

Email Campaign Automation
Landing Page Creation
Content Calendar & Workflow
UTM Governance
Workflow Automation
Integrates:HubSpot
Price starts from:Free
Beehiiv

Content Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

Beehiiv is a freemium newsletter platform that combines newsletters, websites, and monetization tools to grow audiences.

Email Campaign Automation
Content Writing
Content Distribution
Landing Page Creation
Lead Nurturing
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Benchmark Email

Lifecycle & CRM Marketing, Lead Generation & Conversion

Benchmark Email is a profitable, self-funded email marketing software platform that’s scaled to $10M serving busy marketers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Landing Page Creation
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Beno AI

Business Development, Lead Generation & Conversion, Social Media Marketing, SEO&GEO/AIO

Beno One is an AI agent that automates customer acquisition for startups on Reddit by finding relevant discussions and mentioning your product as a solution.

Prospecting Outreach
Conversational Lead Capture
Social Listening & Sentiment
Brand Mentions & SOV
GEO/AIO Optimization
Integrates:Slack
Price starts from:$49/month
BHN Rewards (formerly Rybbon)

Lead Generation & Conversion, Lifecycle & CRM Marketing, Event Marketing, Partnership & Affiliate Marketing, Business Development

Send digital e-gift cards as marketing incentives & rewards. Prepaid Virtual Visa, Mastercard, & more. Integrates with Marketo, HubSpot, SurveyMonkey, & Qualtrics.

Referral Program Management
Webinar/Event Hosting
Event Promotion
Lead Nurturing
Pipeline Acceleration
Retention/Winback
Integrates:Marketo, HubSpot
Price starts from:Free
Birdeye

Communications & PR, Social Media Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Birdeye is an agentic marketing platform for multi-location brands. It deploys AI agents to build presence, manage reputation, and drive growth across locations.

Brand Mentions & SOV
Social Listening & Sentiment
Crisis Monitoring & Response
Community Management
Post Scheduling
Conversational Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Bloomreach

Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing, Marketing Analytics & Attribution, Content Marketing

Bloomreach provides the Agentic Platform for AI-powered personalization and real-time digital experiences. It targets ecommerce and B2B SaaS brands, enabling journey orchestration, retention, and optimization.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retargeting
Conversion Rate Optimization
Retention/Winback
Dashboard & Reporting
Content Distribution
Integrates:BigQuery, HubSpot, Salesforce +3
Price starts from:Quote requested
Bouncer Email Verification

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Bouncer is an email verification SaaS founded in 2017. It offers an email verification app, an API, real-time form protection (Bouncer Shield), and deliverability tools.

Email Campaign Automation
Data Sync & ETL
Workflow Automation
Integrates:HubSpot
Price starts from:$8/month
Braze

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Braze is the only customer engagement platform you need.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retention/Winback
Lead Nurturing
Conversational Lead Capture
Ad Creative Testing
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Brevo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional messaging, with a free sign-up option.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Retargeting
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Free
Brightcove

Content Marketing, Lead Generation & Conversion, Event Marketing, Marketing Analytics & Attribution, Social Media Marketing

Brightcove's secure and scalable streaming platform empowers organizations to host, share, and monetize video content with reliability and ease. Elevate your video strategy—get a demo today.

Video Creation
Content Distribution
Webinar/Event Hosting
Form/Popup Lead Capture
Conversion Rate Optimization
Dashboard & Reporting
Content Repurposing
Integrates:Marketo, Shopify, WordPress
Price starts from:Quote requested
Bubble

Marketing Operations, Product Marketing, Business Development, Lead Generation & Conversion

Bubble is a no-code platform that lets you build web and mobile apps with a visual, drag-and-drop interface. Bubble hosts all applications on its cloud platform.

Workflow Automation
Landing Page Creation
Product Launch
Data Sync & ETL
Integrates:N/A
Price starts from:Free
BuiltWith

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Marketing Operations

BuiltWith is a technology lookup, market analysis, and sales intelligence platform for finding companies by web technology usage, tracking technology adoption, and exporting lead lists into sales and marketing systems.

Prospecting Outreach
Account Research
Intent Signal Monitoring
Competitive Intelligence
ICP/Account Selection
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Integrates:BigQuery, HubSpot, Marketo +4
Price starts from:Free
Calendly

Lead Generation & Conversion, Business Development, Marketing Operations, Lifecycle & CRM Marketing

Calendly is a scheduling platform that helps teams automate meeting booking and reminders for thousands of businesses.

Meeting Booking
Form/Popup Lead Capture
Lead Routing & Handoff
Prospecting Outreach
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Marketo, Pardot +3
Price starts from:Free
Call Loop SMS, Voice, Ringless

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development

Call Loop enables bulk SMS texting, voice broadcasting, and ringless voicemail for marketing campaigns. New users receive 25 free messages on signup.

Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Prospecting Outreach
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Marketo, WordPress
Price starts from:From $15
Campaign Monitor

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Campaign Monitor is an email marketing platform that enables campaigns, automation, and customer journeys for businesses. It offers a free plan and paid tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:Salesforce, Shopify, WordPress +1
Price starts from:Free
Carrd

Lead Generation & Conversion, Content Marketing

Carrd is a simple, free platform for building fully responsive one-page sites. It offers a free plan (up to three sites) and a Pro tier starting at $19/year.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Integrates:N/A
Price starts from:Free
Clerk Chat

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Clerk Chat offers AI Agents for performance marketing that automatically engage inbound leads across voice and messaging channels. It provides usage-based pricing at $1 per conversation and integrates with major platforms such as HubSpot, Salesforce, Slack, and Zapier.

Conversational Lead Capture
Lead Nurturing
Prospecting Outreach
Meeting Booking
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Quote requested
ClickFrom.AI

SEO&GEO/AIO, Content Marketing, Lead Generation & Conversion

ClickFrom.AI offers an AI Visibility Optimizer for Shopify to boost store discovery on AI platforms and enable compatibility with Buy it in ChatGPT. It helps drive traffic and orders from ChatGPT, Claude, Gemini, and other AI channels.

GEO/AIO Optimization
On-page Optimization
Conversion Rate Optimization
Content Distribution
Dashboard & Reporting
Integrates:Shopify
Price starts from:$9.99/month
ClickFunnels

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Partnership & Affiliate Marketing, Marketing Analytics & Attribution

ClickFunnels is an all-in-one platform to build sales funnels, market, and sell products online. It is designed to be used without requiring a dedicated tech team.

Landing Page Creation
Conversion Rate Optimization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Workflow Automation
Affiliate Program Management
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$81/month billed annually
Close

Lifecycle & CRM Marketing, Business Development, Lead Generation & Conversion

Close is a CRM designed for small and scaling businesses, featuring built-in calling, email, and SMS, automation, and AI-powered guidance to help teams close deals faster.

Prospecting Outreach
Meeting Booking
Email Campaign Automation
Lead Routing & Handoff
Workflow Automation
Lead Nurturing
Form/Popup Lead Capture
Integrates:N/A
Price starts from:$9/month billed annually
CloudContactAI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

CloudContactAI is an all-in-one fully automated SMS, email, and voice communication solutions platform that leverages Artificial Intelligence capabilities.

Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Prospecting Outreach
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$25/month
Cognito Forms

Marketing Operations, Lead Generation & Conversion, Event Marketing, Marketing Analytics & Attribution

Cognito Forms is a no-code online form builder with workflow automation, data management, and integrated payments. It offers a free plan and paid flat-subscription tiers starting at $19 per month.

Form/Popup Lead Capture
Event Registration Management
Workflow Automation
Dashboard & Reporting
Data Sync & ETL
Integrates:WordPress, Zapier
Price starts from:Free
ConvertBox

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

ConvertBox is a platform for on-site engagement messages, lead capture forms, and segmentation. It supports A/B testing and real-time analytics.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Lead Nurturing
Ad Creative Testing
Dashboard & Reporting
Integrates:HubSpot
Price starts from:From $495
ConvertCalculator

Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ConvertCalculator enables no-code calculators, quote forms, and lead funnels to automate quoting and booking. Customers report improved leads and time savings.

Form/Popup Lead Capture
Conversion Rate Optimization
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Notion, Shopify +2
Price starts from:$20/month
ConvertFlow

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Performance Advertising

ConvertFlow helps marketing teams launch high-converting campaigns and optimize funnels. It’s used by thousands of teams in 60+ countries.

Landing Page Creation
Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Retargeting
Ad Creative Testing
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +3
Price starts from:Free
ConvertKit + AI

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. It helps creators grow audiences, automate campaigns, and sell with paid newsletters.

Email Campaign Automation
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Referral Program Management
Workflow Automation
Integrates:N/A
Price starts from:Free
Crazy Egg

Lead Generation & Conversion, Marketing Analytics & Attribution, Product Marketing

Crazy Egg helps marketing teams with conversion rate optimization, ad creative testing, dashboard & reporting and supports AI-powered and no-code builder capabilities.

Conversion Rate Optimization
Ad Creative Testing
Dashboard & Reporting
Funnel/Cohort Analysis
Form/Popup Lead Capture
Integrates:HubSpot, Shopify, WordPress
Price starts from:$29/month billed annually
Crisp Instant Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Crisp Inbox is an all-in-one multichannel customer messaging platform with a shared inbox to centralize customer conversations.

Conversational Lead Capture
Lead Nurturing
Journey Orchestration
Email Campaign Automation
Workflow Automation
Community Management
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +4
Price starts from:Free
Crowdcast

Event Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

Crowdcast is a platform for hosting live online events and webinars to reach, engage, and grow communities. It offers built-in landing pages, registration, chat, polls, and integrations.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Content Distribution
Post-event Nurture
Dashboard & Reporting
Integrates:Notion, Zapier
Price starts from:$49/month
CTM (CallTrackingMetrics)

Marketing Analytics & Attribution, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

CTM (CallTrackingMetrics) provides conversation analytics, call tracking, and workflow tools to optimize marketing and sales. It offers AI-powered insights and pre-built integrations with HubSpot, Salesforce, and Zapier.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$65/month billed annually
Cvent

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Content Marketing

Cvent provides software for event management, marketing, and attendee engagement, helping planners and hoteliers manage events and win business.

Webinar/Event Hosting
Event Registration Management
Event Promotion
Post-event Nurture
Meeting Booking
Lead Routing & Handoff
Dashboard & Reporting
Content Repurposing
Integrates:HubSpot, Marketo, Salesforce
Price starts from:Quote requested
Devi

Social Media Marketing, Business Development, Lead Generation & Conversion, Communications & PR

Devi is an AI-powered social media leads monitoring and outreach tool. It monitors keywords across Facebook groups, LinkedIn, Twitter, and Reddit and enables AI-generated outreach and content scheduling.

Social Listening & Sentiment
Prospecting Outreach
Conversational Lead Capture
Community Management
Brand Mentions & SOV
Crisis Monitoring & Response
Social Post Creation
Integrates:N/A
Price starts from:$49/month
Dialpad

Lifecycle & CRM Marketing, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution

Dialpad offers an AI-native, Agentic AI-powered omnichannel contact center and communications platform. It integrates with major business apps and provides AI agents and automation across voice and chat.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Prospecting Outreach
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:$15/month billed annually
Digistore24

Partnership & Affiliate Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Digistore24 helps marketing teams with affiliate program management, referral program management, partner recruitment and supports no-code builder and template library capabilities.

Affiliate Program Management
Referral Program Management
Partner Recruitment
Partner Performance Tracking
Conversion Rate Optimization
Ad Creative Testing
Dashboard & Reporting
Integrates:WordPress, Zapier
Price starts from:Free
Direct.me

Social Media Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Direct.me is a link-in-bio platform enabling creators to build a free mobile page to own their audience. It promotes a free-to-start experience with customizable pages and integrations.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Content Calendar & Workflow
Dashboard & Reporting
Email Campaign Automation
Integrates:N/A
Price starts from:Free
Dora AI

Marketing Operations, Product Marketing, Content Marketing, Lead Generation & Conversion

Generate, customize, and deploy 3D websites via a single prompt in Dora’s no-code editor. Dora AI emphasizes tailor-made outputs with no templates or stock photos.

Landing Page Creation
Product Launch
Image creation
Content Writing
Positioning & Messaging
Integrates:Notion
Price starts from:Free
Dorik

Marketing Operations, Lead Generation & Conversion, Content Marketing, Product Marketing, SEO&GEO/AIO

Dorik helps marketing teams with landing page creation, form/popup lead capture, content writing and supports AI-powered and no-code builder capabilities.

Landing Page Creation
Form/Popup Lead Capture
Content Writing
Image creation
On-page Optimization
Product Launch
Dashboard & Reporting
Integrates:WordPress, Zapier
Price starts from:Free
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested