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Lead Generation & Conversion tools

Explore 209 Lead Generation & Conversion tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

Drip

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Ecommerce was built to unite unique people with unique goods online, but today, giant marketplaces are threatening that spirit. Drip is here to fight back and keep ecommerce independent.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:$39/month
Easypromos

Lead Generation & Conversion, Social Media Marketing, Product Marketing, Marketing Analytics & Attribution

Easypromos provides a platform to create giveaways, contests, games, and digital experiences across social media and websites. It helps brands engage audiences and generate leads.

Referral Program Management
Form/Popup Lead Capture
Event Promotion
Social Post Creation
Product Launch
Community Management
Dashboard & Reporting
Integrates:HubSpot, Salesforce, WordPress +1
Price starts from:$24.17/month billed annually
Ecwid

Lead Generation & Conversion, Social Media Marketing, Performance Advertising, Marketing Analytics & Attribution, Marketing Operations, Lifecycle & CRM Marketing

Ecwid is an e-commerce platform that lets you add a store to any website and sell across channels (website, social, marketplaces). It offers centralized inventory, orders, and pricing with API access, templates, and analytics.

Landing Page Creation
Form/Popup Lead Capture
Content Distribution
Paid Campaign Setup
Retargeting
Dashboard & Reporting
Data Sync & ETL
Email Campaign Automation
Retention/Winback
Integrates:Slack, WordPress
Price starts from:$5/month
Elementor

Marketing Operations, Lead Generation & Conversion, Content Marketing, Product Marketing, SEO&GEO/AIO

Elementor is a WordPress-based website builder with millions of active installs (19M+). It offers AI-powered, no-code site creation with a rich template library.

Landing Page Creation
Form/Popup Lead Capture
Content Writing
Image creation
On-page Optimization
GEO/AIO Optimization
Product Launch
Workflow Automation
Integrates:HubSpot, WooCommerce, WordPress
Price starts from:Free
Email Octopus Templates

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Email Octopus Templates helps you manage and email your subscribers for a fraction of the cost with EmailOctopus.

Email Campaign Automation
Lead Nurturing
Audience Segmentation
Form/Popup Lead Capture
Landing Page Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Emailable

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Emailable is an email verification platform offering usage-based pricing with a free 250 credits option. It provides API access, a no-code builder, and integrations with major marketing platforms.

Data Sync & ETL
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Lead Scoring
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Free
Emailidea

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Emailidea helps you boost sales with the best email marketing platforms for eCommerce and startups.

Email Campaign Automation
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Everflow Partnership Platform

Partnership & Affiliate Marketing, Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion, Marketing Operations

Everflow Partnership Platform helps you discover Everflow's story from its 2016 launch to becoming a leader in partner marketing.

Affiliate Program Management
Partner Recruitment
Partner Performance Tracking
Referral Program Management
Paid Campaign Setup
Attribution Modeling
Dashboard & Reporting
Data Sync & ETL
Bid/Budget Optimization
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Quote requested
Fomo

Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Fomo is a social proof marketing platform with flat-subscription pricing (Starter, Business, Pro, Unlimited), annual billing, and a 14-day trial.

Conversion Rate Optimization
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Retargeting
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:$20.83/month billed annually
Foursquare

Marketing Analytics & Attribution, Performance Advertising, Lead Generation & Conversion, Marketing Operations

Foursquare provides location intelligence data and tools for marketers, developers, and analysts. Its tech is powered by first-party data and real-time location insights.

Audience Segmentation
Retargeting
Attribution Modeling
Data Analytics
Dashboard & Reporting
Data Sync & ETL
Paid Campaign Setup
Integrates:Salesforce, Slack
Price starts from:Quote requested
GetResponse

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Event Marketing, Marketing Analytics & Attribution

GetResponse is an online customer engagement platform offering email marketing, automation, landing pages, and CRM features. It enables multichannel campaigns to attract and nurture leads.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Landing Page Creation
Form/Popup Lead Capture
Webinar/Event Hosting
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:Free
Getsitecontrol

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Content Marketing

Getsitecontrol provides a set of widgets for website optimization, including popups, forms, and email marketing to engage visitors and boost conversions.

Form/Popup Lead Capture
Conversion Rate Optimization
Email Campaign Automation
Lead Nurturing
Audience Segmentation
Dashboard & Reporting
Integrates:HubSpot, Shopify, Zapier
Price starts from:Free
Google Ads

Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion

Google Ads is Google's online advertising platform for paid search, display, video, and other formats. It offers introductory credit offers to new advertisers.

Paid Campaign Setup
Audience Segmentation
Retargeting
Bid/Budget Optimization
Ad Creative Testing
Ad Creative Generation
Keyword Research
Conversion Rate Optimization
Attribution Modeling
Data Analytics
Integrates:N/A
Price starts from:From $1
GrowSurf

Partnership & Affiliate Marketing, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

GrowSurf is referral and affiliate program software for marketing and product teams that enables in-product referral and affiliate programs with minimal engineering overhead. It provides REST APIs, webhooks, integrations, and AI features to automate referral tracking and reward fulfillment.

Referral Program Management
Affiliate Program Management
Partner Performance Tracking
Form/Popup Lead Capture
Email Campaign Automation
Lead Nurturing
Conversion Rate Optimization
Dashboard & Reporting
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:$125.33/month billed annually
GrowthDrive

Partnership & Affiliate Marketing, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

GrowthDrive is a referral marketing software that helps turn visitors, leads, customers, partners and other stakeholders into powerful growth drivers.

Referral Program Management
Partner Performance Tracking
Affiliate Program Management
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Integrates:HubSpot
Price starts from:Free
Heybounce

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Heybounce is a cloud platform for real-time, scalable email address validation to reduce bounces and protect sender reputation. Pricing includes a free 100 credits and pay-as-you-go credits with volume discounts.

Data Sync & ETL
Email Campaign Automation
Lead Scoring
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
Highperformr AI

Social Media Marketing, Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Highperformr AI is an AI GTM Platform for B2B sales teams that surfaces real-time intent signals, enriches CRM data, and automates outreach within one workspace.

Prospecting Outreach
Account Research
Social Listening & Sentiment
Content Writing
Social Post Creation
Pipeline Acceleration
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
Hooked

Lead Generation & Conversion, Social Media Marketing

Hooked is an AI video automation platform that creates daily videos, slideshows, and UGC-style ads with AI features.

Conversational Lead Capture
Paid Campaign Setup
Content Writing
Integrates:N/A
Price starts from:$19/month
HoppyCopy

Lifecycle & CRM Marketing, Content Marketing, Lead Generation & Conversion, Product Marketing

Hoppy Copy is an AI-powered email marketing platform that writes on-brand copy and automates newsletters. It integrates with popular tools to keep content and contacts in sync.

Email Campaign Automation
Content Writing
Content Ideation
Lead Nurturing
Retention/Winback
Landing Page Creation
Positioning & Messaging
Integrates:HubSpot, Notion, Shopify +1
Price starts from:$39/month
HoverBot

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

HoverBot offers product-aware AI chatbots for lead generation and customer support with guardrails, analytics, and privacy controls.

Conversational Lead Capture
Lead Routing & Handoff
Form/Popup Lead Capture
Lead Nurturing
Meeting Booking
Dashboard & Reporting
Workflow Automation
Integrates:Salesforce
Price starts from:Quote requested
HubSpot

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Content Writing
Content Calendar & Workflow
Data Sync & ETL
Prospecting Outreach
Dashboard & Reporting
Integrates:HubSpot, Looker Studio, Slack
Price starts from:Free
Hunter.io

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Hunter is an email finding and verification platform used for outreach and lead generation. It offers a Free plan and tiered paid plans.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Scoring
Data Sync & ETL
Workflow Automation
Integrates:Zapier
Price starts from:Free
Icypeas

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Icypeas provides email finding, verification, and lead enrichment with LinkedIn profiling via web app or API. It offers tiered pricing with paid plans and promotional free credits.

Account Research
Prospecting Outreach
Data Sync & ETL
Lead Scoring
Outbound Personalization
Integrates:Zapier
Price starts from:$15.83/month billed annually
Infobip Messaging

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Infobip offers a full-stack, cloud communications platform for omnichannel engagement across email, SMS, chat, and APIs. It provides drag-and-drop builders, templates, and no-code capabilities to build and automate messaging at scale.

Journey Orchestration
Email Campaign Automation
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Free
Insites - SEO Audit Tool

SEO&GEO/AIO, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion

Empower your 20+ person sales team to convert more leads with Insites' white-labeled SEO audits. Qualify prospects, create data-driven proposals and scale your digital marketing sales efficiently.

Technical SEO Audit
On-page Optimization
SERP Rank Tracking
Keyword Research
Dashboard & Reporting
Lead Scoring
Prospecting Outreach
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Instantly

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Account Research
Lead Scoring
Data Sync & ETL
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$37.60/month billed annually
Involve Me

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing

Involve Me helps you build AI-powered quizzes, forms, calculators & landing pages that score leads, personalize outcomes, and trigger automated follow-ups.

Form/Popup Lead Capture
Lead Scoring
Audience Segmentation
Conversational Lead Capture
Email Campaign Automation
Conversion Rate Optimization
Dashboard & Reporting
Product Launch
Integrates:HubSpot, Marketo, Notion +4
Price starts from:Free
Jivo

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution, Social Media Marketing

JivoChat offers live chat software for websites with a free plan and paid per-agent tiers. It includes a 14-day trial and multi-channel support.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Community Management
Dashboard & Reporting
Workflow Automation
Integrates:N/A
Price starts from:Free
Jotform

Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Jotform offers an online form builder with drag-and-drop creation and publishing without coding. It provides a free plan alongside paid tiers.

Form/Popup Lead Capture
Landing Page Creation
Workflow Automation
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Free
Justuno ‑ Email & SMS Pop ups.

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Performance Advertising

Justuno is a website marketing automation platform focused on on-site pop-ups and personalized messaging to increase ecommerce conversions. It offers a freemium pricing model with a free plan alongside paid tiers.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Email Campaign Automation
Retention/Winback
Retargeting
Dashboard & Reporting
Ad Creative Testing
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Keap

Lead Generation & Conversion, Lifecycle & CRM Marketing

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

Lead Scoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$299/month
Klaviyo

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations, Performance Advertising

Klaviyo is an AI-first B2C CRM and marketing platform that unifies marketing and service. It’s powered by K:AI agents to deliver personalized experiences across email, SMS, and more.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Conversational Lead Capture
Dashboard & Reporting
Data Sync & ETL
Retargeting
Integrates:Shopify, Slack
Price starts from:Free
Knak

Lifecycle & CRM Marketing, Content Marketing, Marketing Operations, Lead Generation & Conversion

Knak provides a no-code platform for creating on-brand emails and landing pages for enterprise marketing teams.

Email Campaign Automation
Landing Page Creation
Content Calendar & Workflow
Workflow Automation
Sales Enablement Content
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Lavender

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, ABM & Demand Generation

Lavender provides an AI-powered email coaching platform with Ora, an AI sales agent that drafts and optimizes emails to boost reply rates and meetings. The product targets sales teams and SDRs to write better emails faster and improve pipeline velocity.

Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Account Research
Pipeline Acceleration
Integrates:Salesforce
Price starts from:Free
Lead Forensics

ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution, Business Development

Lead Forensics is a B2B website visitor identification software that reveals anonymous visitors in real time. It helps grow revenue by delivering visitor insights and contact details for leads.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Routing & Handoff
Pipeline Acceleration
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
LeadGenius

Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion

LeadGenius delivers real-time, compliant B2B contact data and buyer intelligence for revenue teams worldwide. Its AI plus human-in-the-loop approach provides accurate insights with enterprise-grade privacy.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Outbound Personalization
Account-based Campaigns
Lead Scoring
Integrates:N/A
Price starts from:Quote requested
LeadIQ

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

LeadIQ is a B2B sales prospecting platform with data enrichment, AI-assisted account prospecting, and browser-based outreach. It integrates with major CRMs like Salesforce and HubSpot and supports in-browser workflow for prospecting.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Nurturing
Meeting Booking
Data Sync & ETL
Integrates:Salesforce, HubSpot
Price starts from:Free
LeadPages

Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Leadpages provides a landing page builder for lead generation with conversion tools, including A/B testing, lead capture, and analytics. It supports marketing automation and page optimization to help businesses convert visitors into leads and customers.

Landing Page Creation
Form/Popup Lead Capture
Conversion Rate Optimization
Ad Creative Testing
Lead Nurturing
Dashboard & Reporting
Integrates:N/A
Price starts from:$99/month
LeadzPipe

Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising

Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.

Data Sync & ETL
Lead Routing & Handoff
Lead Scoring
Paid Campaign Setup
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, WordPress, Zapier
Price starts from:$39/month
LinkedIn Ads

Performance Advertising, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Social Media Marketing

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

Paid Campaign Setup
Audience Segmentation
Retargeting
Ad Creative Generation
Ad Creative Testing
Lead Scoring
Account-based Campaigns
Dashboard & Reporting
Attribution Modeling
Integrates:N/A
Price starts from:From $1
Linktree

Social Media Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

Linktree is a link-in-bio tool that centralizes your content across social platforms in a single customizable URL. It helps creators and small businesses share everything they do online and monetize via built-in features.

Content Distribution
Landing Page Creation
Form/Popup Lead Capture
Dashboard & Reporting
Social Post Creation
Integrates:Shopify
Price starts from:Free
Listmonk

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion

Listmonk is a free, open-source, self-hosted newsletter, mailing list manager, and transactional mail solution.

Email Campaign Automation
Lead Nurturing
Audience Segmentation
Data Sync & ETL
Workflow Automation
Integrates:N/A
Price starts from:Free
LiveChat

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

LiveChat is AI-powered live chat software for ecommerce and B2B that enables real-time website support and customer engagement. Pricing starts at $19 per seat per month.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Shopify, WooCommerce +1
Price starts from:$19/month billed annually
Lusha

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Lusha provides verified B2B contact and company data with real-time signals for GTM teams. It offers a freemium pricing model with a free plan plus paid per-seat options.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Lead Scoring
Account-based Campaigns
Integrates:Salesforce, HubSpot
Price starts from:Free
Lyne.ai

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

Lyne.ai provides AI-powered sales personalization and outbound email automation at scale. It offers a free plan and a pay-as-you-go usage-based pricing with credits.

Outbound Personalization
Email Campaign Automation
Prospecting Outreach
Account Research
Account Scoring
Lead Nurturing
Lead Routing & Handoff
Integrates:N/A
Price starts from:Free
MagicForm

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

AI-powered lead qualification and follow-up to boost top-of-funnel performance.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Form/Popup Lead Capture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Shopify +3
Price starts from:$49/month