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Lead Generation & Conversion tools

Explore 209 Lead Generation & Conversion tools for marketers. Compare platforms by use case, capability, integration coverage, pricing signal, and fit for your stack.

Mailchimp

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Performance Advertising

Mailchimp is an AI-powered email marketing and automation platform for small businesses.

Email Campaign Automation
Journey Orchestration
Audience Segmentation
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Social Post Creation
Dashboard & Reporting
Retargeting
Integrates:Salesforce, Shopify, WooCommerce +2
Price starts from:Free
MailerLite

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

MailerLite is an email marketing platform offering automation, landing pages, signup forms, websites, and paid newsletters. It markets to creators and businesses worldwide and supports 24/7 award-winning customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Audience Segmentation
Dashboard & Reporting
Integrates:Notion, Shopify, WooCommerce +2
Price starts from:Free
Mailtrack

Lifecycle & CRM Marketing, Business Development, Lead Generation & Conversion, Marketing Analytics & Attribution

Mailtrack is an email tracker for Gmail that shows when emails are opened and clicked. It provides real-time notifications and analytics to improve deliverability and engagement.

Email Campaign Automation
Prospecting Outreach
Lead Nurturing
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:Free
MakeLanding AI

Lead Generation & Conversion, Content Marketing, Product Marketing

MakeLanding AI generates a complete landing page in seconds, including AI-written copy and unique logos/illustrations. It provides templates and a visual assets library to customize your page.

Landing Page Creation
Content Writing
Image creation
Positioning & Messaging
Product Launch
Form/Popup Lead Capture
Integrates:Shopify, WordPress
Price starts from:$9/month
Marblism

Marketing Operations, Lead Generation & Conversion, Business Development, Content Marketing, Social Media Marketing, SEO&GEO/AIO

Marblism provides AI Employees to automate inbox, social media, SEO, lead generation, calls, and support. It is trusted by 20,000+ businesses.

Workflow Automation
Form/Popup Lead Capture
Conversational Lead Capture
Data Sync & ETL
Content Writing
Social Post Creation
Post Scheduling
Prospecting Outreach
On-page Optimization
Integrates:N/A
Price starts from:$24/month billed annually
MarketingBlocks

Content Marketing, Social Media Marketing, Lead Generation & Conversion, Performance Advertising, Product Marketing

MarketingBlocks is a marketing automation platform with integrations, apps, and a marketplace.

Content Writing
Ad Creative Generation
Landing Page Creation
Video Creation
Email Campaign Automation
Social Post Creation
Image creation
Product Launch
Integrates:N/A
Price starts from:$47/month
Meera AI

Lead Generation & Conversion, Lifecycle & CRM Marketing, Event Marketing, Marketing Analytics & Attribution, Business Development

Meera AI is an AI texting platform built for sales and marketing to automate conversations and improves engagement with prospects and customers.

Conversational Lead Capture
Lead Nurturing
Lead Routing & Handoff
Meeting Booking
Event Registration Management
Post-event Nurture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Zapier
Price starts from:Quote requested
Mega SEO

SEO&GEO/AIO, Content Marketing, Performance Advertising, Marketing Analytics & Attribution, Lead Generation & Conversion

Mega provides AI-powered marketing agents for SEO, paid ads, and growth. Agents automate strategy, execution, and reporting with human oversight.

GEO/AIO Optimization
Technical SEO Audit
Content Writing
Keyword Research
On-page Optimization
Paid Campaign Setup
Bid/Budget Optimization
Landing Page Creation
Dashboard & Reporting
Integrates:N/A
Price starts from:$699/month billed annually
Mindbody

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Mindbody provides all-in-one software for fitness, beauty, and wellness businesses to manage bookings, payments, marketing, and member engagement.

Meeting Booking
Retention/Winback
Email Campaign Automation
Dashboard & Reporting
Form/Popup Lead Capture
Audience Segmentation
Integrates:Marketo
Price starts from:$99/month
Mobly

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Mobly is an event marketing platform that replaces badge scanners and captures leads in real time. It enriches data and syncs leads to your CRM, with offline capture.

Event Registration Management
Conversational Lead Capture
Lead Routing & Handoff
Lead Scoring
Post-event Nurture
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Marketo +1
Price starts from:Quote requested
Moosend

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Content Marketing

Moosend is an email marketing and marketing automation platform. It offers a 30-day free trial (no credit card required) followed by flat-subscription pricing starting at $7/mo.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Landing Page Creation
Form/Popup Lead Capture
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Integrates:N/A
Price starts from:$7/month billed annually
Mutiny

Lead Generation & Conversion, ABM & Demand Generation, Product Marketing, Marketing Analytics & Attribution

Mutiny offers an AI agent platform that creates customer-facing assets and personalized content to accelerate GTM workflows. It learns your brand identity from your website to ensure on-brand outputs.

Landing Page Creation
Conversion Rate Optimization
Audience Segmentation
Account-based Campaigns
Positioning & Messaging
Ad Creative Testing
Dashboard & Reporting
Integrates:Salesforce
Price starts from:Free
Nimbata

Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Nimbata helps growth-driven teams track, analyze, and optimize inbound calls to boost marketing ROI and sales performance.

Attribution Modeling
Dashboard & Reporting
Conversational Lead Capture
Lead Routing & Handoff
Paid Campaign Setup
Bid/Budget Optimization
Data Sync & ETL
Integrates:HubSpot, Looker Studio, Salesforce +3
Price starts from:Free
Novocall

Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution, Business Development

Novocall is a cloud-based business phone system for SMBs that captures website leads, automates cold-call campaigns, and tracks inbound calls to marketing sources.

Lead Routing & Handoff
Form/Popup Lead Capture
Meeting Booking
Conversational Lead Capture
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, Salesforce, Slack +2
Price starts from:$39/month billed annually
Nureply

Business Development, Lifecycle & CRM Marketing, Content Marketing, Lead Generation & Conversion

Nureply is an AI-powered cold email software designed to help businesses personalize outreach at scale, improve deliverability, and automate follow-ups, enabling sales and marketing teams to save time and boost revenue.

Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Content Writing
Lead Nurturing
Dashboard & Reporting
Integrates:HubSpot, Zapier
Price starts from:$16.58/month billed annually
Omnisend

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Omnisend is an ecommerce marketing automation platform enabling email, SMS, and push campaigns in one platform. It targets growing ecommerce brands with omnichannel messaging.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Audience Segmentation
Retention/Winback
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:Shopify, WooCommerce, WordPress
Price starts from:Free
Optimal UX

Lead Generation & Conversion, Product Marketing, Marketing Analytics & Attribution

Optux AI provides server-side AB testing and real-time AI-powered website personalization via Cloudflare. It offers a Free plan and paid tiers starting at $39 per month.

Conversion Rate Optimization
Funnel/Cohort Analysis
Dashboard & Reporting
Data Analytics
Ad Creative Testing
Positioning & Messaging
Integrates:N/A
Price starts from:$199/month billed annually
Optimizely

Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution, Product Marketing, Marketing Operations

Optimizely helps marketing teams with conversion rate optimization, ad creative testing, landing page creation and supports AI-powered and no-code builder capabilities.

Conversion Rate Optimization
Ad Creative Testing
Landing Page Creation
Content Repurposing
GEO/AIO Optimization
Audience Segmentation
Dashboard & Reporting
Workflow Automation
Integrates:Marketo, Slack
Price starts from:Quote requested
OptinMonster

Lead Generation & Conversion, Performance Advertising

OptinMonster is a lead generation and conversion optimization platform for popups, forms, onsite targeting, and exit-intent campaigns that turn visitors into subscribers and customers.

Form/Popup Lead Capture
Conversion Rate Optimization
Retargeting
Integrates:Shopify, WooCommerce, WordPress +1
Price starts from:$7/month billed annually
Otis AI

Performance Advertising, Social Media Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

Otis AI automates and optimizes digital advertising across major platforms, including Facebook, Instagram, Google, and TikTok. It aims to maximize ROAS with AI-driven optimization.

Paid Campaign Setup
Ad Creative Generation
Audience Segmentation
Bid/Budget Optimization
Dashboard & Reporting
Data Analytics
Integrates:N/A
Price starts from:$9/month
Outfunnel

Marketing Operations, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Business Development

Outfunnel is a sales-centric marketing workflow platform that syncs CRM and marketing data.

Data Sync & ETL
Lead Scoring
Email Campaign Automation
Form/Popup Lead Capture
Prospecting Outreach
Lead Nurturing
Workflow Automation
Integrates:BigQuery, HubSpot, Notion +5
Price starts from:$29/month billed annually
Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
Pathmonk - AI Web Conversions

Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

Pathmonk is an AI-powered CRO platform that analyzes user behavior to optimize website experiences and boost conversions.

Conversion Rate Optimization
Landing Page Creation
Conversational Lead Capture
Form/Popup Lead Capture
Retargeting
Dashboard & Reporting
Integrates:HubSpot, Shopify, Zapier
Price starts from:$450/month
Payhip

Lead Generation & Conversion, Content Marketing, Social Media Marketing, Marketing Analytics & Attribution, Partnership & Affiliate Marketing

Payhip is the easiest way to sell digital downloads and courses, with an all-in-one storefront that requires no technical skills.

Landing Page Creation
Content Distribution
Email Campaign Automation
Affiliate Program Management
Referral Program Management
Dashboard & Reporting
Integrates:Notion, Shopify
Price starts from:Free
Pecan AI

Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Lead Scoring
Retention/Winback
Funnel/Cohort Analysis
CAC/LTV Forecasting
Data Analytics
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:BigQuery, HubSpot, Salesforce +2
Price starts from:$760/month billed annually
Perfect Corporation

Product Marketing, Lead Generation & Conversion, Content Marketing, Lifecycle & CRM Marketing, Social Media Marketing

Perfect Corp is a leading SaaS AI/AR beauty and fashion tech solutions provider. It offers AI/AR-powered experiences for brands and consumers, including YouCam AI.

Product Launch
Image creation
Video Creation
Conversion Rate Optimization
Conversational Lead Capture
Lead Nurturing
Social Post Creation
Integrates:N/A
Price starts from:Quote requested
Personizely - Popups & Forms

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Personizely is an all-in-one conversion rate optimization suite offering website personalization, A/B testing, and smart widgets.

Form/Popup Lead Capture
Conversion Rate Optimization
Audience Segmentation
Email Campaign Automation
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, Marketo, Shopify +3
Price starts from:$39/month
PhantomBuster

Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion

PhantomBuster is a web automation platform for real-time sales prospecting that lets you run scrapers and workflows to enrich leads across 15+ data sources. It enables extracting leads from LinkedIn and other sources, enriching data, and triggering outreach workflows.

Prospecting Outreach
Account Research
Data Sync & ETL
Workflow Automation
Audience Segmentation
Outbound Personalization
Integrates:HubSpot
Price starts from:Free
Pipedrive

Business Development, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Pipedrive offers a CRM with a marketplace of apps to extend your sales workflow. It provides a 14-day free trial and per-seat pricing starting at €14 per license per month (billed yearly).

Lead Routing & Handoff
Prospecting Outreach
Lead Nurturing
Meeting Booking
Email Campaign Automation
Pipeline Acceleration
Dashboard & Reporting
Workflow Automation
Integrates:Zapier
Price starts from:€14/month billed annually
Pixii

Content Marketing, Performance Advertising, Product Marketing, Social Media Marketing, Lead Generation & Conversion

AI that designs Amazon and e-commerce visuals at scale with editable layers.

Image creation
Ad Creative Generation
Ad Creative Testing
Conversion Rate Optimization
Product Launch
Content Writing
Social Post Creation
Integrates:N/A
Price starts from:Free
Podium

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Communications & PR

Podium is an AI-powered lead generation, management, and conversion platform for local businesses. It extends from review management to a multi-product suite that drives engagement and revenue.

Conversational Lead Capture
Lead Routing & Handoff
Meeting Booking
Retention/Winback
Brand Mentions & SOV
Referral Program Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested
Postalytics

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Discover the power of direct mail for customer acquisition. You can effectively reach your audience with a high open rate and ROI.

Lead Nurturing
Retention/Winback
Workflow Automation
Data Sync & ETL
Dashboard & Reporting
Audience Segmentation
Integrates:HubSpot, Marketo, Salesforce +3
Price starts from:Free
PrestaShop

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Performance Advertising, Marketing Analytics & Attribution

PrestaShop is an open-source ecommerce platform with a free core and a marketplace of paid modules and services. It also offers hosted and enterprise options.

Landing Page Creation
Email Campaign Automation
Paid Campaign Setup
Retargeting
Conversion Rate Optimization
Dashboard & Reporting
Audience Segmentation
Integrates:Shopify, WooCommerce
Price starts from:Free
Quickreply

Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Analytics & Attribution

WhatsApp marketing automation platform for ecommerce (Shopify-focused). It provides broadcast messaging, multi-step drip campaigns, an AI chatbot, and a single inbox for team coordination.

Email Campaign Automation
Journey Orchestration
Conversational Lead Capture
Lead Nurturing
Retention/Winback
Paid Campaign Setup
Retargeting
Dashboard & Reporting
Audience Segmentation
Integrates:N/A
Price starts from:Quote requested
Referral Factory

Lead Generation & Conversion, Partnership & Affiliate Marketing, Lifecycle & CRM Marketing, Marketing Operations, Marketing Analytics & Attribution

Referral Factory is a referral marketing software suite that works for all types of businesses. Build, launch and track your own referral program.

Referral Program Management
Form/Popup Lead Capture
Landing Page Creation
Lead Nurturing
Workflow Automation
Dashboard & Reporting
Partner Performance Tracking
Integrates:HubSpot, Salesforce, Zapier
Price starts from:$76/month billed annually
Reform

Lead Generation & Conversion, Marketing Operations, Performance Advertising, Marketing Analytics & Attribution

Reform is the only conversion-focused form builder to help you maximize lead quality and quantity.

Form/Popup Lead Capture
Conversion Rate Optimization
Lead Routing & Handoff
Audience Segmentation
Ad Creative Testing
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Marketo, Notion +3
Price starts from:Free
Relay.app

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing

Relay.app helps you build a team of AI agents that work across Gmail, Notion, HubSpot, and hundreds of apps. Agents run proactively day and night and improve over time.

Workflow Automation
Data Sync & ETL
Lead Routing & Handoff
Email Campaign Automation
Content Writing
Dashboard & Reporting
Integrates:Notion, HubSpot, Slack +1
Price starts from:Free
Reply.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Reply.io is an AI-powered sales outreach platform enabling multichannel campaigns, lead discovery, and CRM integrations.

Prospecting Outreach
Outbound Personalization
Meeting Booking
Lead Nurturing
Lead Routing & Handoff
Account Research
Intent Signal Monitoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$99/month
ReplyZen

Social Media Marketing, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution

ReplyZen is an AI-driven platform to reply, analyze, and moderate social media comments. It integrates with Shopify.

Community Management
Social Listening & Sentiment
Conversational Lead Capture
Retention/Winback
Dashboard & Reporting
UTM Governance
Integrates:Shopify
Price starts from:Quote requested
Roezan

Lifecycle & CRM Marketing, Lead Generation & Conversion, Event Marketing, Marketing Analytics & Attribution

Roezan is an SMS marketing platform for B2B SaaS that enables mass texting, two-way conversations, and automated message flows. It integrates with tools like HubSpot and Zapier.

Lead Nurturing
Event Promotion
Webinar/Event Hosting
Post-event Nurture
Conversational Lead Capture
Retention/Winback
Audience Segmentation
Dashboard & Reporting
Integrates:HubSpot, Zapier
Price starts from:$50/month
Sakari SMS Texting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Sakari SMS Texting helps you boost your communication strategy with Sakari's SMS marketing software, featuring workflow automation, seamless integration, and in-depth analytics.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Workflow Automation
Form/Popup Lead Capture
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:From $25
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Salesforge

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

Salesforge is a multi-channel outbound sales platform with unlimited mailboxes and LinkedIn senders, plus AI SDR assistance. It targets sales teams looking to scale outreach and accelerate pipeline generation.

Prospecting Outreach
Outbound Personalization
Account Research
Lead Nurturing
Email Campaign Automation
Meeting Booking
Pipeline Acceleration
Lead Routing & Handoff
Integrates:N/A
Price starts from:$40/month billed annually
SalesMind AI

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing

SalesMind AI helps you discover SalesMind AI's story, mission, and the team driving innovation in AI sales automation.

Prospecting Outreach
Account Research
Outbound Personalization
Email Campaign Automation
Lead Nurturing
Meeting Booking
Pipeline Acceleration
Integrates:HubSpot
Price starts from:$199/month
ScoreApp

Lead Generation & Conversion, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Event Marketing

ScoreApp makes quiz funnel marketing easy, so you can attract relevant warm leads, insightful data and increase your sales.

Form/Popup Lead Capture
Landing Page Creation
Conversational Lead Capture
Audience Segmentation
Lead Nurturing
Webinar/Event Hosting
Dashboard & Reporting
Conversion Rate Optimization
Integrates:HubSpot, Salesforce, Slack +1
Price starts from:Free
Send SMS or MMS via ProTexting

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations

ProTexting is an SMS and MMS marketing platform offering API access, webhooks, a no-code builder, templates, white-labeling, and compliance-ready messaging. It integrates with HubSpot, Salesforce, Shopify, and Zapier and serves B2B SaaS, ecommerce, agencies, and other industries.

Lead Nurturing
Conversational Lead Capture
Retention/Winback
Form/Popup Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +1
Price starts from:$49/month
Sender

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Analytics & Attribution

Sender is an email marketing platform offering a Free Forever plan and paid tiers starting at 6.10€/mo.

Email Campaign Automation
Lead Nurturing
Form/Popup Lead Capture
Landing Page Creation
Audience Segmentation
Retention/Winback
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
SendinBlue

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Brevo is an all-in-one customer engagement platform offering email, SMS, automation, CRM, live chat, and transactional email, with a free forever plan and paid subscription tiers.

Email Campaign Automation
Lead Nurturing
Journey Orchestration
Audience Segmentation
Retention/Winback
Conversational Lead Capture
Data Sync & ETL
Dashboard & Reporting
Integrates:Shopify, WordPress, Zapier +1
Price starts from:Free