Use case
Lead Scoring tools
Explore 46 MarTech tools that support Lead Scoring. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.
ABM & Demand Generation, Business Development
6sense is an ABM and revenue intelligence platform that unifies data across channels and uses AI to reveal buying signals and drive GTM actions.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution
ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.
Marketing Operations, Lifecycle & CRM Marketing, Business Development
Activepieces is an AI-first workflow automation platform with a visual no-code builder for creating AI agents and automations. It supports cloud or self-hosted deployment and offers 642+ integrations with enterprise controls such as SSO, RBAC, audit logs, SOC 2 Type II, and GDPR.
Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Analytics & Attribution
Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.
ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations
Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.
Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations
Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.
Product Marketing, ABM & Demand Generation, Marketing Operations
Conversion is a modern marketing automation platform built for high-growth B2B businesses. Create personalized emails, dynamic campaigns, and automated workflows that sync with your CRM to drive pipeline and revenue.
Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing
Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution
Emailable is an email verification platform offering usage-based pricing with a free 250 credits option. It provides API access, a no-code builder, and integrations with major marketing platforms.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising
Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.
ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising
Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution
Heybounce is a cloud platform for real-time, scalable email address validation to reduce bounces and protect sender reputation. Pricing includes a free 100 credits and pay-as-you-go credits with volume discounts.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development
HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.
Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations
Hunter is an email finding and verification platform used for outreach and lead generation. It offers a Free plan and tiered paid plans.
Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations
Icypeas provides email finding, verification, and lead enrichment with LinkedIn profiling via web app or API. It offers tiered pricing with paid plans and promotional free credits.
SEO&GEO/AIO, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion
Empower your 20+ person sales team to convert more leads with Insites' white-labeled SEO audits. Qualify prospects, create data-driven proposals and scale your digital marketing sales efficiently.
Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution
Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM
Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing
Involve Me helps you build AI-powered quizzes, forms, calculators & landing pages that score leads, personalize outcomes, and trigger automated follow-ups.
Lead Generation & Conversion, Lifecycle & CRM Marketing
Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.
Marketing Analytics & Attribution, ABM & Demand Generation, Lifecycle & CRM Marketing, Business Development
Klearly is revenue guidance software for sales, marketing and customer success teams that helps use first-party data to drive predictable revenue.
ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution, Business Development
Lead Forensics is a B2B website visitor identification software that reveals anonymous visitors in real time. It helps grow revenue by delivering visitor insights and contact details for leads.
Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion
LeadGenius delivers real-time, compliant B2B contact data and buyer intelligence for revenue teams worldwide. Its AI plus human-in-the-loop approach provides accurate insights with enterprise-grade privacy.
Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion
LeadIQ is a B2B sales prospecting platform with data enrichment, AI-assisted account prospecting, and browser-based outreach. It integrates with major CRMs like Salesforce and HubSpot and supports in-browser workflow for prospecting.
Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising
Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.
Performance Advertising, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Social Media Marketing
LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.
Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations
Lusha provides verified B2B contact and company data with real-time signals for GTM teams. It offers a freemium pricing model with a free plan plus paid per-seat options.
Lifecycle & CRM Marketing, ABM & Demand Generation
Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.
Lifecycle & CRM Marketing, Marketing Analytics & Attribution
Medallia provides an Experience Management Platform for customer, employee, and digital experiences. Pricing is customized with quote-based options; no public free tier is advertised.
Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution
Mobly is an event marketing platform that replaces badge scanners and captures leads in real time. It enriches data and syncs leads to your CRM, with offline capture.
Marketing Operations, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Business Development
Outfunnel is a sales-centric marketing workflow platform that syncs CRM and marketing data.
Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion
Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.
Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations
Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.
ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations
Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.
Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation
Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.
ABM & Demand Generation, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution, Marketing Operations
Sona Identification helps you grow revenue with a simple, yet powerful, revenue attribution platform.
Content Marketing, Product Marketing, Lifecycle & CRM Marketing, Business Development, Marketing Analytics & Attribution
StoryXpress is a cloud-based video platform for businesses.
Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing
SyncMate is a WhatsApp automation and integration tool for connecting WhatsApp with CRM, ecommerce, and workflow apps without BSP and with zero-code setup.
Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Analytics & Attribution
Syndie.io helps you boost revenue on autopilot with AI-driven Sales Automation Software that finds ideal leads, personalizes outreach, and books meetings for your team.
Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations
thalox - audience segmentation helps marketing teams with audience segmentation, lead scoring, email campaign automation and supports AI-powered and data export capabilities.
Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Operations
UpLead is a B2B lead generation software offering real-time verified emails and data enrichment. It provides API access, CRM integration, and a 95% data accuracy guarantee with 180M+ leads.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations
VBOUT is an AI-enabled marketing platform that helps agencies and marketers grow with 12+ tools and integrated AI features, plus deep e-commerce tracking. It targets small teams with freemium pricing and tiered paid plans.
Business Development, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing
Vidyard offers an enterprise video platform for business, including video hosting and analytics. AI-powered features such as Video Agent and AI Avatars enable personalized outreach at scale.
Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Business Development
Automation-powered, AI-assisted, human-centric customer support. Unify your customer experience with Zapier.
Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Event Marketing, Marketing Analytics & Attribution
Zoho Marketing Automation helps marketing teams with lead nurturing, email campaign automation, audience segmentation and supports AI-powered and no-code builder capabilities.
ABM & Demand Generation, Business Development, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution
ZoomInfo helps marketing teams with account research, intent signal monitoring, prospecting outreach and supports AI-powered and agentic automation capabilities.

