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Use case

Lead Scoring tools

Explore 46 MarTech tools that support Lead Scoring. Compare options across categories by capability, integration coverage, pricing signal, and stack fit.

6sense

ABM & Demand Generation, Business Development

6sense is an ABM and revenue intelligence platform that unifies data across channels and uses AI to reveal buying signals and drive GTM actions.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Nurturing
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
ActiveCampaign

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Retention/Winback
Landing Page Creation
Form/Popup Lead Capture
Conversational Lead Capture
Workflow Automation
Dashboard & Reporting
Integrates:Salesforce, Shopify, Slack +3
Price starts from:$15/month
Activepieces

Marketing Operations, Lifecycle & CRM Marketing, Business Development

Activepieces is an AI-first workflow automation platform with a visual no-code builder for creating AI agents and automations. It supports cloud or self-hosted deployment and offers 642+ integrations with enterprise controls such as SSO, RBAC, audit logs, SOC 2 Type II, and GDPR.

Workflow Automation
Data Sync & ETL
Lead Scoring
Lead Routing & Handoff
Dashboard & Reporting
Integrates:Slack, Notion, HubSpot
Price starts from:Free
Apollo.io

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Analytics & Attribution

Apollo.io is an AI-powered sales platform for prospecting, lead generation, and automation. It offers a free starter plan alongside paid per-user tiers.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Meeting Booking
Lead Scoring
Lead Nurturing
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Integrates:Salesforce, HubSpot
Price starts from:Free
Cargo

ABM & Demand Generation, Business Development, Lifecycle & CRM Marketing, Marketing Operations

Cargo is an AI revenue orchestration platform that centralizes GTM agents to qualify, engage, and convert leads at scale, enabling multi-agent workflows across your GTM stack.

Account Research
Account Scoring
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Pipeline Acceleration
Integrates:N/A
Price starts from:Free
Clay

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Operations

Clay unifies data sources, enrichment, and AI agents to automate GTM workflows. It enables teams to turn insights into revenue.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Account Scoring
Account-based Campaigns
Lead Routing & Handoff
Data Sync & ETL
Workflow Automation
Integrates:HubSpot, Notion, Salesforce +3
Price starts from:Free
Conversion

Product Marketing, ABM & Demand Generation, Marketing Operations

Conversion is a modern marketing automation platform built for high-growth B2B businesses. Create personalized emails, dynamic campaigns, and automated workflows that sync with your CRM to drive pipeline and revenue.

Product Launch
Positioning & Messaging
Audience Segmentation
Lead Scoring
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Copy AI

Content Marketing, Product Marketing, Business Development, Lifecycle & CRM Marketing, Marketing Operations, ABM & Demand Generation

Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

Content Writing
Positioning & Messaging
Sales Enablement Content
Prospecting Outreach
Outbound Personalization
Lead Scoring
Workflow Automation
Account Research
Account-based Campaigns
Integrates:HubSpot, Notion, Slack +1
Price starts from:$24/month billed annually
Drift

Lead Generation & Conversion, ABM & Demand Generation, Business Development, Marketing Analytics & Attribution, Lifecycle & CRM Marketing

Drift Platform enables real-time online conversations with buyers to build long-term relationships and drive revenue. It helps marketing, sales, and service teams have more meaningful conversations with buyers online to increase pipeline and revenue.

Conversational Lead Capture
Meeting Booking
Lead Routing & Handoff
Lead Scoring
Account-based Campaigns
Pipeline Acceleration
Dashboard & Reporting
Attribution Modeling
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Quote requested
Emailable

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Emailable is an email verification platform offering usage-based pricing with a free 250 credits option. It provides API access, a no-code builder, and integrations with major marketing platforms.

Data Sync & ETL
Form/Popup Lead Capture
Email Campaign Automation
Dashboard & Reporting
Lead Scoring
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Free
Encharge

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, ABM & Demand Generation, Performance Advertising

Encharge helps marketing teams with email campaign automation, journey orchestration, lead nurturing and supports workflow automation and no-code builder capabilities.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Audience Segmentation
Retention/Winback
Retargeting
Form/Popup Lead Capture
Workflow Automation
Integrates:HubSpot, Pardot, Salesforce +6
Price starts from:$99/month
Enhancio Demand Automation

ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, Performance Advertising

Enhancio is a Demand Automation platform for B2B marketers that automates the demand marketing workflow—from campaign and lead management to vendor coordination. It integrates with HubSpot, Marketo, Pardot, and Salesforce to connect with existing stacks.

Account-based Campaigns
Paid Campaign Setup
Lead Routing & Handoff
Lead Scoring
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Data Sync & ETL
Integrates:HubSpot, Marketo, Pardot +1
Price starts from:$745/month billed annually
Heybounce

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Heybounce is a cloud platform for real-time, scalable email address validation to reduce bounces and protect sender reputation. Pricing includes a free 100 credits and pay-as-you-go credits with volume discounts.

Data Sync & ETL
Email Campaign Automation
Lead Scoring
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
HubSpot

Lifecycle & CRM Marketing, Lead Generation & Conversion, Content Marketing, Marketing Operations, Marketing Analytics & Attribution, Business Development

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Content Writing
Content Calendar & Workflow
Data Sync & ETL
Prospecting Outreach
Dashboard & Reporting
Integrates:HubSpot, Looker Studio, Slack
Price starts from:Free
Hunter.io

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Operations

Hunter is an email finding and verification platform used for outreach and lead generation. It offers a Free plan and tiered paid plans.

Account Research
Prospecting Outreach
Outbound Personalization
Email Campaign Automation
Lead Scoring
Data Sync & ETL
Workflow Automation
Integrates:Zapier
Price starts from:Free
Icypeas

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Icypeas provides email finding, verification, and lead enrichment with LinkedIn profiling via web app or API. It offers tiered pricing with paid plans and promotional free credits.

Account Research
Prospecting Outreach
Data Sync & ETL
Lead Scoring
Outbound Personalization
Integrates:Zapier
Price starts from:$15.83/month billed annually
Insites - SEO Audit Tool

SEO&GEO/AIO, Marketing Analytics & Attribution, Marketing Operations, Lead Generation & Conversion

Empower your 20+ person sales team to convert more leads with Insites' white-labeled SEO audits. Qualify prospects, create data-driven proposals and scale your digital marketing sales efficiently.

Technical SEO Audit
On-page Optimization
SERP Rank Tracking
Keyword Research
Dashboard & Reporting
Lead Scoring
Prospecting Outreach
Integrates:HubSpot, Marketo, Pardot +2
Price starts from:Quote requested
Instantly

Business Development, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Lead Database & CRM

Prospecting Outreach
Email Campaign Automation
Outbound Personalization
Account Research
Lead Scoring
Data Sync & ETL
Dashboard & Reporting
Integrates:Slack, Zapier
Price starts from:$37.60/month billed annually
Involve Me

Lead Generation & Conversion, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing

Involve Me helps you build AI-powered quizzes, forms, calculators & landing pages that score leads, personalize outcomes, and trigger automated follow-ups.

Form/Popup Lead Capture
Lead Scoring
Audience Segmentation
Conversational Lead Capture
Email Campaign Automation
Conversion Rate Optimization
Dashboard & Reporting
Product Launch
Integrates:HubSpot, Marketo, Notion +4
Price starts from:Free
Keap

Lead Generation & Conversion, Lifecycle & CRM Marketing

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

Lead Scoring
Email Campaign Automation
Integrates:Zapier
Price starts from:$299/month
Klearly

Marketing Analytics & Attribution, ABM & Demand Generation, Lifecycle & CRM Marketing, Business Development

Klearly is revenue guidance software for sales, marketing and customer success teams that helps use first-party data to drive predictable revenue.

Account Scoring
Lead Scoring
Pipeline Acceleration
Account Research
Intent Signal Monitoring
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot
Price starts from:Quote requested
Lead Forensics

ABM & Demand Generation, Lead Generation & Conversion, Marketing Analytics & Attribution, Business Development

Lead Forensics is a B2B website visitor identification software that reveals anonymous visitors in real time. It helps grow revenue by delivering visitor insights and contact details for leads.

Account Research
Account-based Campaigns
Intent Signal Monitoring
Lead Scoring
Lead Routing & Handoff
Pipeline Acceleration
Dashboard & Reporting
Data Sync & ETL
Integrates:N/A
Price starts from:Quote requested
LeadGenius

Business Development, ABM & Demand Generation, Marketing Operations, Lead Generation & Conversion

LeadGenius delivers real-time, compliant B2B contact data and buyer intelligence for revenue teams worldwide. Its AI plus human-in-the-loop approach provides accurate insights with enterprise-grade privacy.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Outbound Personalization
Account-based Campaigns
Lead Scoring
Integrates:N/A
Price starts from:Quote requested
LeadIQ

Business Development, ABM & Demand Generation, Lifecycle & CRM Marketing, Lead Generation & Conversion

LeadIQ is a B2B sales prospecting platform with data enrichment, AI-assisted account prospecting, and browser-based outreach. It integrates with major CRMs like Salesforce and HubSpot and supports in-browser workflow for prospecting.

Account Research
Prospecting Outreach
Outbound Personalization
Lead Scoring
Lead Nurturing
Meeting Booking
Data Sync & ETL
Integrates:Salesforce, HubSpot
Price starts from:Free
LeadzPipe

Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion, Performance Advertising

Leadzpipe syncs leads in real time and provides CRM integration, autoresponder, lead management and ad optimization for Google Ads and Facebook Lead Ads.

Data Sync & ETL
Lead Routing & Handoff
Lead Scoring
Paid Campaign Setup
Bid/Budget Optimization
Dashboard & Reporting
Workflow Automation
Integrates:HubSpot, WordPress, Zapier
Price starts from:$39/month
LinkedIn Ads

Performance Advertising, Lead Generation & Conversion, ABM & Demand Generation, Marketing Analytics & Attribution, Social Media Marketing

LinkedIn Ads is part of LinkedIn's advertising solutions for marketing and lead generation, enabling paid campaigns across the LinkedIn network. It uses formats like Sponsored Content and Sponsored Messaging to reach a professional audience.

Paid Campaign Setup
Audience Segmentation
Retargeting
Ad Creative Generation
Ad Creative Testing
Lead Scoring
Account-based Campaigns
Dashboard & Reporting
Attribution Modeling
Integrates:N/A
Price starts from:From $1
Lusha

Business Development, ABM & Demand Generation, Lead Generation & Conversion, Marketing Operations

Lusha provides verified B2B contact and company data with real-time signals for GTM teams. It offers a freemium pricing model with a free plan plus paid per-seat options.

Account Research
Prospecting Outreach
Audience Segmentation
Data Sync & ETL
Lead Scoring
Account-based Campaigns
Integrates:Salesforce, HubSpot
Price starts from:Free
Marketo

Lifecycle & CRM Marketing, ABM & Demand Generation

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue.

Lead Routing & Handoff
Email Campaign Automation
Lead Nurturing
Journey Orchestration
Lead Scoring
Account Scoring
Account-based Campaigns
Outbound Personalization
Integrates:BigQuery, WordPress, Snowflake +1
Price starts from:Quote requested
Medallia

Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Medallia provides an Experience Management Platform for customer, employee, and digital experiences. Pricing is customized with quote-based options; no public free tier is advertised.

Journey Orchestration
Dashboard & Reporting
Lead Scoring
Lead Nurturing
Social Listening & Sentiment
Integrates:N/A
Price starts from:Quote requested
Mobly

Event Marketing, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

Mobly is an event marketing platform that replaces badge scanners and captures leads in real time. It enriches data and syncs leads to your CRM, with offline capture.

Event Registration Management
Conversational Lead Capture
Lead Routing & Handoff
Lead Scoring
Post-event Nurture
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Marketo +1
Price starts from:Quote requested
Outfunnel

Marketing Operations, Lifecycle & CRM Marketing, ABM & Demand Generation, Lead Generation & Conversion, Business Development

Outfunnel is a sales-centric marketing workflow platform that syncs CRM and marketing data.

Data Sync & ETL
Lead Scoring
Email Campaign Automation
Form/Popup Lead Capture
Prospecting Outreach
Lead Nurturing
Workflow Automation
Integrates:BigQuery, HubSpot, Notion +5
Price starts from:$29/month billed annually
Pardot

Lifecycle & CRM Marketing, ABM & Demand Generation, Marketing Operations, Marketing Analytics & Attribution, Lead Generation & Conversion

Pardot is Salesforce's B2B marketing automation platform. It focuses on lead generation, nurturing, and alignment with Salesforce CRM.

Lead Nurturing
Lead Scoring
Journey Orchestration
Lead Routing & Handoff
Email Campaign Automation
Account-based Campaigns
Dashboard & Reporting
Data Sync & ETL
Integrates:Salesforce
Price starts from:$1,250/month billed annually
Pecan AI

Marketing Analytics & Attribution, Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Marketing Operations

Pecan AI enables no-code predictive analytics for business teams. Its AI-powered predictive agent automates model creation and delivers actionable predictions.

Lead Scoring
Retention/Winback
Funnel/Cohort Analysis
CAC/LTV Forecasting
Data Analytics
Bid/Budget Optimization
Dashboard & Reporting
Data Sync & ETL
Integrates:BigQuery, HubSpot, Salesforce +2
Price starts from:$760/month billed annually
Propensity ABM

ABM & Demand Generation, Performance Advertising, Business Development, Marketing Analytics & Attribution, Marketing Operations

Warm more accounts and deliver highly valued and personalized growth plays that result in customer engagement. Find out how we help marketing teams.

Account-based Campaigns
Intent Signal Monitoring
Audience Segmentation
Account Scoring
Lead Scoring
Lead Routing & Handoff
Outbound Personalization
Attribution Modeling
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:$2,000/month
Salesforce

Lifecycle & CRM Marketing, Marketing Operations, Lead Generation & Conversion, Marketing Analytics & Attribution, ABM & Demand Generation

Salesforce Customer 360 unifies Salesforce’s AI-powered apps across sales, service, marketing, commerce, IT, industries, partners, and more. It positions Salesforce as a CRM-led, AI-enabled platform.

Journey Orchestration
Email Campaign Automation
Lead Nurturing
Lead Scoring
Account Scoring
Lead Routing & Handoff
Audience Segmentation
Data Sync & ETL
Dashboard & Reporting
Attribution Modeling
Integrates:Pardot, Salesforce, Slack
Price starts from:Free
Sona Identification

ABM & Demand Generation, Lead Generation & Conversion, Business Development, Marketing Analytics & Attribution, Marketing Operations

Sona Identification helps you grow revenue with a simple, yet powerful, revenue attribution platform.

Intent Signal Monitoring
Account Research
Prospecting Outreach
Lead Scoring
Account Scoring
Audience Segmentation
Attribution Modeling
Data Sync & ETL
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Slack
Price starts from:Free
StoryXpress

Content Marketing, Product Marketing, Lifecycle & CRM Marketing, Business Development, Marketing Analytics & Attribution

StoryXpress is a cloud-based video platform for businesses.

Video Creation
Sales Enablement Content
Landing Page Creation
Lead Scoring
Prospecting Outreach
Retention/Winback
Dashboard & Reporting
Integrates:HubSpot, Marketo, Salesforce +2
Price starts from:Free
SyncMate

Marketing Operations, Lifecycle & CRM Marketing, Lead Generation & Conversion, Product Marketing

SyncMate is a WhatsApp automation and integration tool for connecting WhatsApp with CRM, ecommerce, and workflow apps without BSP and with zero-code setup.

Data Sync & ETL
Workflow Automation
Lead Routing & Handoff
Lead Scoring
Retention/Winback
Product Launch
Positioning & Messaging
Integrates:HubSpot, Shopify, WooCommerce +2
Price starts from:Free
Syndie.io

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Lifecycle & CRM Marketing, Marketing Analytics & Attribution

Syndie.io helps you boost revenue on autopilot with AI-driven Sales Automation Software that finds ideal leads, personalizes outreach, and books meetings for your team.

Prospecting Outreach
Outbound Personalization
Account Research
Lead Nurturing
Lead Scoring
Meeting Booking
Pipeline Acceleration
Dashboard & Reporting
Integrates:HubSpot, Zapier
Price starts from:$69/month
thalox - audience segmentation

Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Marketing Operations

thalox - audience segmentation helps marketing teams with audience segmentation, lead scoring, email campaign automation and supports AI-powered and data export capabilities.

Audience Segmentation
Lead Scoring
Email Campaign Automation
Dashboard & Reporting
Data Sync & ETL
Integrates:HubSpot
Price starts from:Quote requested
UpLead

Business Development, Lead Generation & Conversion, ABM & Demand Generation, Marketing Operations

UpLead is a B2B lead generation software offering real-time verified emails and data enrichment. It provides API access, CRM integration, and a 95% data accuracy guarantee with 180M+ leads.

Account Research
Prospecting Outreach
Intent Signal Monitoring
Lead Scoring
Account Scoring
Data Sync & ETL
Integrates:N/A
Price starts from:$74/month billed annually
VBOUT

Lifecycle & CRM Marketing, Lead Generation & Conversion, Marketing Analytics & Attribution, Marketing Operations

VBOUT is an AI-enabled marketing platform that helps agencies and marketers grow with 12+ tools and integrated AI features, plus deep e-commerce tracking. It targets small teams with freemium pricing and tiered paid plans.

Email Campaign Automation
Journey Orchestration
Lead Nurturing
Lead Scoring
Landing Page Creation
Form/Popup Lead Capture
Dashboard & Reporting
Integrates:HubSpot, Salesforce, Shopify +2
Price starts from:Free
Vidyard

Business Development, Content Marketing, Lifecycle & CRM Marketing, Marketing Analytics & Attribution, Product Marketing

Vidyard offers an enterprise video platform for business, including video hosting and analytics. AI-powered features such as Video Agent and AI Avatars enable personalized outreach at scale.

Video Creation
Prospecting Outreach
Sales Enablement Content
Lead Nurturing
Email Campaign Automation
Lead Scoring
Dashboard & Reporting
Integrates:HubSpot, Marketo, Pardot +4
Price starts from:Free
Zapier

Marketing Operations, Lead Generation & Conversion, Lifecycle & CRM Marketing, Business Development

Automation-powered, AI-assisted, human-centric customer support. Unify your customer experience with Zapier.

Lead Routing & Handoff
Workflow Automation
Data Sync & ETL
Lead Nurturing
Lead Scoring
Audience Segmentation
Integrates:Slack
Price starts from:Free
Zoho Marketing Automation

Lifecycle & CRM Marketing, Lead Generation & Conversion, Performance Advertising, Event Marketing, Marketing Analytics & Attribution

Zoho Marketing Automation helps marketing teams with lead nurturing, email campaign automation, audience segmentation and supports AI-powered and no-code builder capabilities.

Lead Nurturing
Email Campaign Automation
Audience Segmentation
Lead Scoring
Form/Popup Lead Capture
Paid Campaign Setup
Attribution Modeling
Event Registration Management
Dashboard & Reporting
Integrates:N/A
Price starts from:Free
ZoomInfo

ABM & Demand Generation, Business Development, Lead Generation & Conversion, Marketing Operations, Marketing Analytics & Attribution

ZoomInfo helps marketing teams with account research, intent signal monitoring, prospecting outreach and supports AI-powered and agentic automation capabilities.

Account Research
Intent Signal Monitoring
Prospecting Outreach
Audience Segmentation
Account-based Campaigns
Lead Scoring
Lead Routing & Handoff
Data Sync & ETL
Dashboard & Reporting
Integrates:N/A
Price starts from:Quote requested